Beer has long been a staple of convenience stores—a destination stop for adult consumers looking to pick up a 6- or 12-pack on the go. But over the years, consumer trends have changed exactly what they’re picking up. The first change came in the 1970s and early ‘80s, when the Baby Boomer generation matured, and…
Newcastle Introduces Limited-Edition Cabbie Black Ale
Company also launches Taxi Magic partnership to promote responsible alcohol consumption. Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide.…
Strongbow Holiday Retail Program Strikes Gold
Strongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. This fall, Strongbow is taking the lead as the catalyst for “Golden” holiday experiences by inviting men and women, 21 and older, to choose Strongbow as the brand of choice to elevate their planned…
Limited Edition Newcastle Werewolf Returns to Stores This Fall
Newcastle Brown Ale, the leading imported ale in the U.S., today announces that it is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days of fall. On shelves from August through October, Werewolf is a dual-character, “blood red” ale that starts smooth and mellow…
Heineken Launches Voyage Promotion
Heineken USA, the top-selling European import beer in the U.S., announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. Set to coincide with the kick off of the fall sports season, Voyage entices adult consumers, 21 and older, to take their at-home…
Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales
Newcastle Brown Ale, the leading imported ale in the U.S., is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring a fresh and exciting twist to retail outlets throughout the country designed to encourage adult consumers, 21 and older, to bring a refreshing dose…
Newcastle Introduces Limited Edition Bombshell Blonde Ale
Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell…
Convenience Store Sales Topped $700 Billion in 2012
The convenience store industry had record sales of $700.3 billion in 2012, with in-store sales increasing 2.2% to reach a record $199.3 billion and motor fuels sales increasing 2.9% to a record $501.0 billion, according to figures released yesterday by NACS. The industry’s 2012 numbers were announced at the NACS State of the Industry Summit,…
Dos Equis to Launch Dos De Mayo Bash
This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. Dos Equis is kicking things off on May 2, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an…
Newcastle Brown Ale Extends the No Bollocks Campaign
Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is…