Viewers to be taken on an epic train journey alongside Bond newcomer Bérénice Marlohe. Heineken, a global premium beer brand, has launched a new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad…
Beer Sales in C-Stores Up Over $200 Million in 2011
Convenience stores were the leading channel for beer sales among off-premise retailers. The Beer Institute released new data today showing beer sales in convenience stores rose by 1.3% in 2011 totaling over $16.7 billion in sales. Convenience stores were responsible for nearly 17% of total beer sales in 2011, comprising the largest share of off-premise…
Getting Back to Beer Basics
Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…
Top 10 Beer Brands by Sales
TOP 10 BEER BRANDS Dollar Sales Case Sales Average Case Price Bud Light $3,823,988,000 196,964,800 $19.41 Budweiser $1,665,968,000 86,153,840 $19.34 Miller Lite $1,058,876,000 54,739,080 $19.34 Coors Light $1,032,452,000 53,347,550 $19.35 Natural Light $731,114,600 53,353,600 $13.70 Busch Light $425,441,900 31,412,000 $13.54 Busch $420,969,600 30,295,220 $13.90 Miller High Life $283,124,300 19,965,860 $14.18 Michelob Ultra Light $244,068,600 10,588,680…