Market researchers report that between 82% and 92% of Americans admit to indulging in chocolate candy. Even more important is the revelation that the majority of them do it at least once a month. By Marilyn Odesser-Torpey, Associate Editor. Americans aren’t eating out as much as they used to, but they are eating more chocolate,…
Shell Bolsters Loyalty
The Fuel Rewards Network, an extension of its Grocer Rewards program, is enhancing the brand proposition for Shell marketers and wholesalers. By John Lofstock, Editor. The competition for customers has never been so furious. Consumers have more and more choices every day, and the right customer loyalty program has the power to make or break…