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The Growing Popularity of Growler Beer

Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on

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James Bond Stars In New Heineken Campaign

Viewers to be taken on an epic train journey alongside Bond newcomer Bérénice Marlohe. Heineken, a global premium beer brand, has launched a new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad

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Discover The Masquerade

This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes

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Traditional Michelada Recipe

Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process

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Anheuser-Busch Assists Isaac Relief Efforts

Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when it donated to victims of the San Francisco earthquake.    Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting

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MillerCoors Shoots For Sustainability

MillerCoors announced its strategies and plans to increase sustainability within its company, which plans to focus primarily on responsibility, environmental stewardship, supply chain, people & communities and ethics & transparency.  The company’s newest report, “Great Things on Tap” gives details on its performance in these areas. MillerCoors has made progress toward its 2015 goals for

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Kentucky Re-Examines State Laws On Sale Of Liquor

One U.S. district judge calls Kentucky’s law prohibiting the sale of wine and liquor in c-stores and grocery stores “unconstitutional.” A U.S. district judge ruled Tuesday that a Kentucky law prohibiting grocery and convenience stores from selling wine and liquor is unconstitutional. U.S. District Judge John G. Heyburn II of Louisville, Ky., said the state

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Ontario C-Stores Push For Sale Of Alcohol In Stores

More than 100,000 people have signed a petition to allow the sale of alcoholic beverages in Ontario convenience stores. The Ontario Convenience Stores Association is pushing a new petition to get permission to sell beer and wine in Ontario c-stores. According to The Globe and Mail report, the petition currently has 112,500 signatures from across

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Budweiser Introduces Six Small-Batch Beers

Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to

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Anheuser-Busch Builds Homes For St. Louis Families With Habitat For Humanity

Anheuser-Busch team members fund and build homes for St. Louis families with Habitat for Humanity. Anheuser-Busch employees and family members prepare for “Builder Day” this Saturday to help Habitat for Humanity St. Louis build homes in both the University City and Carondelet communities. Habitat St. Louis plans to build five homes in each St. Louis

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Anheuser-Busch InBev Buys Grupo Modelo

Anheuser-Busch InBev is acquiring the rest of Mexican brewer Grupo Modelo, the maker of Corona beer, in a deal valued at $20.1 billion, BusinessWeek reported. A-B InBev, which already owns a 50% stake in Modelo, plans to purchase the remaining stock for $9.15 per share. Under the terms of the deal, Grupo Modelo—which brews and

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Lime-A-Rita

Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV (a 6% ABV version is available in Maine, Mississippi,

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Summer Ale

Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Budweiser Bottle Gets a Red, White and Blue Makeover to Support the Troops

For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise

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Alcoholic Light Tea and Lemonade

Just in time for summer, Michelob ULTRA has introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool

heineken

Heineken Honors Crescent Crown Distributing with Red Star Award for Business Performance

HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that

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Recall On Bottled Mexican Beers

A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect

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Beer Bounces Back

It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A

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Dos Equis Commemorates 150 Years Of Celebrating Cinco de Mayo

Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable

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Budweiser Launches ‘Track Your Bud’

Digital experience traces the origins of customers’ Budweiser. Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their Smartphone to scan the QR code on Budweiser packaging,

Heineken

Heineken and James Bond Sign Global SKYFALL Partnership

HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise.  The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL.  This is the 23rd

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Heineken Serenades on Valentine’s Day

“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting

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Heineken Partners With UEFA Champion League Soccer

At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions

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Heineken Welcomes Colbert

Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective

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