beerpour

BeerTAB Study Shows Trends, Consumer Preferences

Taste preferences are evolving, especially among younger consumers, as beer drinkers seek different beer styles and more complex or varied flavor profiles. Beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, but was challenged by both economic and consumer trends that resulted in a

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Anheuser-Busch Assists Isaac Relief Efforts

Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when it donated to victims of the San Francisco earthquake.    Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting

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Beer Sales in C-Stores Up Over $200 Million in 2011

Convenience stores were the leading channel for beer sales among off-premise retailers. The Beer Institute released new data today showing beer sales in convenience stores rose by 1.3% in 2011 totaling over $16.7 billion in sales. Convenience stores were responsible for nearly 17% of total beer sales in 2011, comprising the largest share of off-premise

beer wine

Oklahoma Looks to Expand Alcohol Sales in C-Stores

Voters in Oklahoma would be given the option to decide whether eligible grocery stores could sell wine, according to a proposed signature petition drive filed Tuesday seeking to change the state constitution. Backers hope to gather enough signatures to get the proposed state question on the Nov. 6 ballot. The group Oklahomans for Modern Laws

budweiser

Budweiser Launches ‘Track Your Bud’

Digital experience traces the origins of customers’ Budweiser. Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their Smartphone to scan the QR code on Budweiser packaging,

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Heineken Serenades on Valentine’s Day

“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting

Jeff's Head Shot

Heineken Welcomes Colbert

Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective

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QSR White Castle Testing Beer and Wine Sales

Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not

STARBUCKS

Starbucks Branches Into Beer, Wine

New Chicago area stores to feature upscale menu, spirits and live entertainment. Starbucks plans to open up to seven stores featuring beer and wine in addition to coffee in the Chicago area by the end of 2012, the Chicago Tribune reported. The Seattle-based coffee giant has been testing a more community-oriented store concept to improve

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Heineken Appoints Senior Director of Regional Marketing

Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional

Heineken

Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

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Heineken USA Enhances Retail Partner Support

New hires include Nick Lake as senior director, category management, and  Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders.  • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts.  • Monique

beers

Building Better Beer Sales

While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer.  By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in

beerpour

Colorado Says No To Full Strength Beer At C-stores

Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported.

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Kansas C-Stores Inch Closer To Winning The Right To Sell Alcohol

“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits.

Flying J Loses Beer License

A Flying J truck stop in Sioux Falls, S.D., has lost its alcohol license after it was caught selling alcohol to minors four times in the last five years, Keloland TV reported.  The Sioux Falls City Council decided Monday night not to renew the store’s beer license.  “I know of many other businesses down here

Important changes

  Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing

Tis the Season

The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage

Indiana Retailers Seek Sunday Beer Sales

The Alliance of Responsible Alcohol Retailers has started a new campaign called, “Change It Indiana” that seeks to build public support to allow Sunday carryout alcohol sales in Indiana, the Chicago Tribune reported. The group, which includes Kroger, Marsh, Meijer, CVS and Circle K stores, argues that 47 states allow Sunday carryout sales and that

Alcoholic Beverage Customers Cautious

U.S. consumers remain somewhat cautious about their alcohol beverage spending, the Nielsen Company reported this month. Nielsen’s research revealed that a significant percentage of consumers claim they are going out less often now than before the economic downturn. Nearly half of consumers (47%) report going to bars or clubs less often, while an even greater

Getting Back to Beer Basics

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million

7-Eleven Debuts Private-Label Beer

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for

Dos Equis Launches 18 Pack In Texas

Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in

Buzzing Over Beer Sales

State of beer: Despite a strong outlook for 2010, U.S. beer shipments dropped by 2.2% in 2009. Thousands of        Barrels Shipped $2,008 2,009 Change Anheuser-Busch $107,025 104,800 ($2,225.00) MillerCoors $64,500 63,300 ($1,200.00) Crown Imports $11,583 11,000 ($583.00) Heineken USA $8,960 8,575 ($385.00) Pabst $5,900 5,700 ($125.00) Selling beer, wine and other adult

Anheuser-Busch Eliminates 90 Positions

Anheuser-Busch InBev NV’s U.S. division cut about 90 jobs in its sales division Thursday, including several vice presidents, some 350 other layoffs are occur in the coming months as part of the company’s restructuring, The Wall Street Journal reported. The job reductions linked to the reorganization are intended to help the world’s largest beer maker

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