Consumers’ use of cash is expected to decline by a total of 17%, or 4% per year, between 2010 and 2015, dropping to slightly more than $1 trillion, according to a new report from Aite Group that sizes and forecasts U.S. consumers’ use of cash. The report draws upon two surveys conducted by Aite Group…
Using ATMs to Drive Profits
For many years ATMs were nothing more than large boxes hiding in the corner of convenience stores across the country. Over the years, though, that strategy has evolved as in-store real estate became more valuable and marketers looked for every edge to attract new customers. As such, retailers these days are faced with three distinct…