newcastlebullocks

Newcastle Brown Ale Extends the No Bollocks Campaign

Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is

Lighter Libations

BIC launches its Special Edition Drink Series Lighters, which feature 12 popular adult beverage designs. The series images are bright, fun, expressive and reflect the lifestyle of the out and about customer. The suggested retail value of a BIC Special Edition Drink Series Lighter is $1.49. For More Information fromBIC203-783-2000 www.bicworldusa.com

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