Swedish Match believes it’s important to keep coming up with fresh ideas. In 2014, White Owl® and the Garcia y Vega® family will expand its award-winning FoilFresh® cigarillo franchise to include White Owl Blue as well as Garcia y Vega Brown Leaf. These two new products offer consumers a smooth taste and are the perfect complement to the other products in our “Mild” cigar line-ups.
Small HTL cigarillo is the largest segment in the cigar category, while Small Natural leaf is the fastest growing segment*. White Owl® and Game® Cigarillos will both continue to offer consumers the ever popular 2/99¢ pouches along with a new “Save on 2” lower priced format.
In 2014, Swedish Match is excited to announce the launch of two new brands to our portfolio, Jackpot™ and Garcia y Vega® 1882™. Jackpot is an HTL brand within the emerging “value-price” segment that launched in Q3 2013. Jackpot offers a 3/$.99 re-sealable pouch, available in 11 popular varieties. In addition, Jackpot $.49 single sticks are available is Sweets and Blueberry.
In March 2014, Garcia y Vega® 1882 rolled leaf product line up will launch nationally. 1882™ is crafted to be mild by using all-natural filler which has been harvested for the perfect balance of aroma, body and sweet taste. The tobacco is then rolled in an aged broadleaf to create a truly authentic cigar. 1882 will be available in 4 flavors (Sweet Aromatic, White Grape, Honey Berry, and Bourbon) across 3 different formats: $.82 singles, 3/$1.82 pouches, and 5 pouch offerings.
* Source: CMPP 2013 Nov YTD vs. 2012 Nov YTD
About Swedish Match
Swedish Match is a global group of companies with a broad assortment of market leading brands in smoke-less tobacco, cigars, and pipe tobacco, matches and lighters. Some of its well known brands include White Owl, Garcia y Vega, Jackpot, Garcia y
Vega® 1882, Red Man, Longhorn and Timber Wolf. Swedish Match US sales is headquartered in Richmond, Va.
Swedish Match is:
First in FoilFresh®
First in Freshness
Swedish Match keeps coming up with fresh ideas
Swedish Match Inc.
1021 East Cary Street, Suite 1600
Richmond, VA 23219
P: (804) 787-5100
F: (804) 225-7000