Ballantyne Brands Inc.

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Mistic® is a growing industry setting brand of world-class quality electronic cigarettes and vapor products, primarily sold through brick-and-mortar retail channels. The North Carolina-based company has a strong commitment to good corporate citizenship, manufacturing all of its e-liquid in the United States and only focusing on current adult smokers with a clear emphasis not to market to minors or adult non-smokers.

Mistic offers a full line of disposable and fully rechargeable e-cigarettes, starter kits, refill cartridges and charging accessories sold in approximately 40,000 retail outlets across the U.S., including Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, Food Lion, among many others.

To help adult smokers of traditional tobacco interested in switching to a unique alternative, the company offers Mistic BLACK, a smaller, lighter disposable e-cigarette that is the same size and feel as a traditional tobacco cigarette. Coupled with its paper-wrap texture, Mistic BLACK’s soft tip technology and flexible plastic tip have more give, making it feel more like a traditional cigarette. Mistic BLACK is available in tobacco and menthol and has a MSRP of $5.99

For those smokers who already have made the switch to electronic cigarettes, Mistic starter kits are available in two and three cartridge units with MSRPs ranging from $14.99 to $29.99, respectively. They are available in traditional and menthol and contain 1.8% nicotine by volume. Mistic also offers a variety of five and 10 cartridge refills in both traditional and menthol, with MSRPs of $14.99 and $24.99, respectively. Refills are offered in a variety of nicotine levels for all types of smoker needs, ranging from zero percent to 2.4 percent nicotine by volume. Mistic electronic cigarettes are odorless and provide a truly authentic vapor experience, minimizing many of the negative aspects associated with traditional tobacco. Mistic recently introduced its newest blends, American Blend and Cool Ice with an MSRP of $14.99 for a 5-pack of cartridge refills, providing an even bolder vaping experience. The company will introduce its first vaporizer unit in early 2014 called Haus, which will include five liquid flavor profiles.

Ballantyne Brands
Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. Mistic electronic cigarettes and vapor products are sold in approximately 40,000 retail outlets across the country. Mistic offers rechargeable and non-rechargeable e-cigarettes in both traditional tobacco and menthol at a variety of nicotine levels. The Mistic team continually works to provide customers with the highest quality products available at a price below its competitors and much less than that of traditional cigarettes. Mistic’s product innovations provide customers with a more convenient and enjoyable alternative smoking experience.

Ballantyne Brands
10700 Sikes Place Suite 120
Charlotte, NC 28277
P: (855)282-3700
E: info@misticecigs.com
www.misticecigs.com

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