Nestle Waters Steps Up Hispanic Campaign

In its first national marketing campaign targeting Hispanics in the U.S., Nestlé Waters North America has signed a two-year deal with Hispanic television personality Cristina Saralegui to become a spokesperson for Nestle Pure Life, mediapost.com reported. The multimillion-dollar Spanish-language campaign, "Vive Sanamente" (Live Healthy), includes 15- and 30-second television ads on Univision, TeleFutura, Galavision and

Americans Cut Back on Beer, But Wine is Fine

Americans are drinking less alcohol and middle-aged people are consuming about one-third less alcohol than they did 50 years ago, according to research by the Boston University School of Medicine. The study, according to HealthDay reporter Steven Reinberg, shows that Americans are drinking less beer, though liquor consumption has remained steady while wine consumption has

Citi Card, ExxonMobil Team To Launch Gas Rebate Program

Citi Cards and ExxonMobil today announced a new rewards program for the ExxonMobil MasterCard consumer co-branded credit card program, which will offer rebates of up to 15 cents per gallon on gas purchased at Exxon and Mobil stores nationwide. Starting Aug. 29, 2008, those who open a new ExxonMobil MasterCard account by Dec. 31, 2008

Casey’s Walljasper: No More Franchising

Casey’s General Stores Senior Vice President and Chief Financial Officer William Walljasper gave an earnest interview to The Wall Street Transcript this week, touting the chain’s rural store format and conservative strategies as pivotal elements to its growth over the years. The chain has 1,450 corporate-owned stores and 14 franchise locations, though all of those

OTP: Onward To Playboy?

Skoal smokeless tobacco is giving as many as 2,000 contributing editors the opportunity to contribute to the January 2009 issue of Playboy, which will be the magazine’s 55th anniversary issue, brandweek.com reported. The "Skoal Builds Playboy" promotion will allow fans to help put together a 12-page special section in the magazine, the Web site said.

20 days, 3,300 Customers, $660,000 in Free Gas

Southern California grocery leader Stater Bros. is launching an ambitious promotional program giving 3,300 customers free fuel for about a month. The Stater Bros. gas giveaway works like this: Each day from Aug. 6 to Aug. 26, the retailer chooses 165 customers to receive $200 in gas gift cards. That’s $660,000 the grocer will dole

Aritmex Acquires Baked Goods Producer

Bakery product producer Artimex LLC has acquired the Tina’s brand of baked goods, the company said. Artimex has gained exclusive rights to produce the full line of Tina’s-brand bakery goods, including a continuation of the original recipes that made the brand a success. Artimex produces a variety of frozen dough and fully baked products, with

Tank n’ Tummy, Wallace Oil Merge

Wallace Oil Co., of Colorado’s Arkansas Valley area, is joining forces with Oklahoma-based c-store chain Tank n’ Tummy, The Pueblo Chieftan reported. The agreement will turn six Wallace Oil stores in Colorado to Tank n’ Tummy stores, either through sale or lease-purchase, the publication reported. A wholesale gasoline distributor, Wallace Oil will continue providing gasoline

Crackdown on Houston C-store Crime Gets Slow Response

Police in Houston have begun enforcing new regulations requiring convenience stores to register with law enforcement, but only 158 of 2,000 c-stores in that market have registered under the new program so far, according to an Associated Press report. According to the Houston Chronicle, stores have anywhere from three months to two years to comply

Dunkin’ Donuts Rolls Out Healthier Menu Items

Dunkin’ Donuts has announced the launch of its new DDSMART menu, the brand’s first to offer better-for-you options on food and beverages. Labeled with a distinctive new logo, the new DDSMART items include new and existing Dunkin’ Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less

Amstel Light Leverages Unique Brand Equity

Amstel Light, a leading imported light beer from Holland, unveiled a powerful differentiator to drive its new marketing campaign–the brewing tradition and free spirit of its birthplace, Amsterdam. Research showed that the most ownable space for Amstel Light was based on a brand equity it had all along, but just hadn’t fully leveraged, and that

Chevron Named CSD’s 2008 Chain of the Year

At a time when many industry marketers are struggling with high gas prices, exorbitant credit card fees and few options, one company is shining above all others. Over the past 12 months, San Ramon, Calif.-based Chevron has reduced credit card processing fees for its branded marketers, launched a new “no fee” co-branded Visa credit card

Discovering New Land

The Discovery Trifecta Location: Coolidge, Ariz. Opening: September 2008 Key Features: 2,400-square-foot c-store on one acre; 1,400 square feet for Little Caesars pizza; four pumps offering unbranded standard fuels and E85; a sizable coffee cafe; beer cave and 20-head soda fountain top it off. Details: Positioned within a town of 9,000 residents, the store will

Filling Up on Food Sales

Five years ago, Open Pantry was poised to move beyond the humdrum in southeast Wisconsin. The 26-store convenience retailer was bracing for big changes inside and out, all part of a mammoth push to polish the chain’s image with new products, programs and brands. A gourmet sandwich line was added. Larger roller grills were installed

Where to Find the Best Workers

Among retailers who tuned in to CSD’s Webcast on hiring foodservice employees, more than 57% said finding part-time workers is one of their biggest hiring challenges. A second Webcast poll showed retailers rely on three primary sources to find the best employees: • Referrals: 50% • Walk-ins: 37.5% • Advertisements: 12.5% Mel Kleiman, of Humetrics

Taking Stock in Kieler

Ashley Cullen doesn’t fancy himself a holy being among retailers, but he does know that dropping an occasional bag of Combos onto a gondola doesn’t make for the crowning achievement in inventory management. “When I first got here, we were lucky if we got $200 a day in deli,” Cullen said. “Now we’re averaging $450

NATSO Blasts DOT’s Commercialization Proposal

The Bush administration’s recent proposal to commercialize rest areas in 10 states would devastate highway-based businesses, such as travel centers, truckstops, restaurants, gasoline stations, convenience stores and lodging establishments, according to NATSO, the nonprofit organization representing America’s travel plaza and truckstop industry. The Department of Transportation released its proposal this week for reforming federal surface

Destination Media Launches C-Store TV Network

Destination Media, an industry leader in digital out-of-home television, has launched C-Store TV network in top U.S. media markets, the company said. C-Store TV will initially launch in Boston, New York and Los Angeles with 100 new locations, though the launch will be followed by C-Store TV’s introduction into a number of other leading markets

Circle K Expands Use Of KSS PriceNet

Circle K, a division of Alimentation Couche-Tard, has expanded its existing licensing agreement for the KSS PriceNet system to include an additional 124 retail locations in the northeastern U.S., KSS said. KSS is a global supplier of fuels pricing analytics, execution and optimization systems for the oil and gas industries, as well as convenience stores,

7-Eleven Takes Prepaid Wireless Global

Dallas-based c-store leader 7-Eleven Inc. is taking its prepaid wireless program global with the launch of its 7-Connect program in Singapore, the Dallas Business Journal reported. 7-Eleven decided to roll out the private-brand wireless program in Asia after successfully launching a similar program in the U.S. and Canada. The 7-Connect program will give Singapore consumers

Kroger Teams With Cellfire To Offer Mobile Discounts

Cellfire Inc., a nationwide mobile coupon and discount service, has partnered with grocery giant Kroger Co. to supply consumers with mobile grocery coupons for products made by more than half a dozen leading consumer product manufacturers. The new program will allow consumers to save on individual grocery items using their mobile phone. The program is

Fresh & Easy Adopts Local Flair

A Fresh & Easy store in Fresno, Calif., will be the chain’s first to include design elements borrowed from the local community and neighborhood, according to various online reports and a Fresh & Easy blog site, freshandeasybuzz.blogspot.com. The Fresno location received approval from council members in that city last week. Located on Tulare Street, the

Beer is Again America’s Alcohol Beverage of Choice

According to a new Gallup poll, beer’s lead over wine and spirits has returned to double-digits for the first time since 2002, particularly among adults between the ages of 30 and 49 who tried wine for a few years then shifted back to beer. The annual Consumption Habits poll, released through Gallup’s Web site, shows

Rutter’s Expands York, Pa., Site

Rutter’s Farm Stores has opened a Pennsylvania store that’s twice as big as the store that was razed to make way for this new facility. The former store at Pennsylvania Avenue in York, Pa., was razed April 14, giving up ground for the new 5,200-square-foot Rutter’s store offering an automatic car wash and 16 fueling

Retail, restaurant industry form nonprofit networking association

Retail and restaurant industry professionals and those in insurance, law, vending and related industries have united to form the National Retail and Restaurant Defense Association (NRRDA), an organization aiming to serve the legal, informational and networking interests of the retail and restaurant industries. NRRDA said it provides live educational and Web-based seminars focusing on cutting-edge

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