Sunoco Bottles Gasoline-Scented Cologne

New racing track and gasoline scented fragrance launches as part of a social media campaign. Sunoco Racing has debuted “The Essence of Racing,” in a new fragrance called Burnt Rubbér as part of a wider social media campaign that is sure to draw attention. Sunoco has joined forces with racing stars Jimmie Johnson, Graham Rahal


Dos Equis Launches Luna Rising Campaign

C-store retails can appeal to beer customers with this fully-integrated campaign. Dos Equis just introduced its summer of 2015—Luna Rising—a retail and on-premise promotional campaign, designed to capitalize on the outdoor summer occasions that rise with the moon. The promotion kicks off June 1 and runs through the end of August. Dos Equis’ Luna Rising

Core-Mark To Webcast Investment Conference Presentation

Both the live and archived presentation will be available on Core-Mark’s Website. Core-Mark Holding Co. Inc. is featuring a Webcast of its presentation from the Stephens Spring Investment Conference on Wednesday, June 3, 2015 beginning at 2 p.m. EST. The live Webcast will be available on the company’s Website. An archived replay of the presentation

C-store Retailers See Solid Smokeless Tobacco Sales

Improving the smokeless section by updating products and increasing promotions can help drive convenience store retailers’ smokeless tobacco categories. By Howard Riell, Associate Editor Information Resources Inc. (IRI)’s Infoscan data shows that for the 52-week period ending April 19, 2015, c-stores rang up nearly $5.7 billion in smokeless tobacco sales, an increase of 5.8%. Of

How To Make Your C-store Shine

Convenience store retailers can follow this easy checklist from Cintas to better clean their stores this spring. As convenience store retailers prepare for summer traffic and warm temperatures, Cintas Corp. introduced a checklist to show c-store retailers how to shed the final remnants of winter grime and dirt and help their stores shine. “After an

Nielsen Finds Consumer Confidence Cautiously Growing in 2015

Spending among U.S. consumers picked up in the first quarter of 2015, but many customers continue to struggle financially. Nielsen’s Q1 2015 Consumer Confidence Report examined 30,000 consumers in 60 countries and found consumer optimism is on the rise so far this year, although many consumer continue in a recessionary mindset. U.S. results were widely

Fresh & Easy Introduces New Bakery Offering

Wild Oats Organic line of muffins and cakes to provide convenient bakery options for customers as part of its new vision of modern convenience. Fresh & Easy is appealing to health conscious customers by making organic products more available, affordable and now even more delicious with the introduction of some of the first lines of

7-Eleven Listed Among BrandZ’s Top Retail Brands

7-Eleven joins Walgreens, CVS on Retail Top 20 list, showing convenience is a key trend. 7-Eleven took the No. 17 spot on BrandZ’s Retail Top 20 list, part of its 100 Most Valuable Global Brands report. The appearance of 7-Eleven in the BrandZ Retail Top 20 for the first time confirms the strength of the

Beverage Dollar Sales Show Solid Growth

Wells Fargo report shows energy, beer, salty snacks and carbonated soft drinks all posting gains. Wells Fargo Securities LLC, quoting Nielsen data, showed carbonated soft drinks (CSDs), energy drinks and beer dollar sales were up for the four-week period ending May 16, 2015. CSD (excluding energy) dollar sales in all channels were up +2.6% for

Love’s Travel Stops Aids Drivers With New Tire Service

TirePass rolls out to 75 sites, and is expected to be at all locations by end of summer. Love’s Travel Stops has debuted TirePass, a new system designed to inflate tires automatically, offering fleets and drivers a way to stay on the road longer by catching potential problems before they occur. Love’s TirePass is now

Gas King Partners With OpenStore by Gasbuddy

Gas King becomes first Canadian c-store retailer to team with OpenStore, introducing a complete digital marketing solution. Gas King introduced its new mobile app and Website this month to become the first Canadian convenience store retailer to partner with OpenStore by GasBuddy to better reward and connect with its c-store customers. OpenStore is a complete

BP Adds New Cost-Effective Loyalty Program For C-store Retailers

Gas station loyalty program features three great card options and the same low fees for c-store marketers. BP has launched a simpler Driver Rewards loyalty program, providing BP-branded gas stations with an easier and more cost-effective program to manage. Gas station and c-store customers visiting the BP-branded sites now have the option of choosing between

Fast Max Convenience Stores Grows Annual Fuel Volumes

Fast Max sees improved fuel gross profits with PriceAdvantage fuel pricing software. Kocolene, operator of 22 Fast Max convenience stores throughout Indiana and Kentucky, experienced a 3% increase in 2014 fuel volume sales after just one year of using PriceAdvantage fuel pricing software—exceeding the national average increase by 2%. At the same time, the fuel

RAI-LO Deal Receives FTC Clearance

Wells Fargo does not anticipate any further brand divestitures or behavioral modifications. The Federal Trade Commission (FTC), yesterday evening, May 26, “voted to accept a proposed consent agreement” by a 3-2 vote, paving the way for Reynolds American Inc. (RAI) to proceed with its Lorillard (LO) acquisition, broadly in line with certain already agreed-upon conditions

Memorial Day Brings Highest Gas Prices of 2015

Midwestern region sees largest uptick in prices based on production issues. The national average price for regular unleaded gasoline hit $2.74 on Memorial Day, marking the highest pump price of the year, but the lowest pump price for the Memorial Day holiday since 2010, AAA reported. Drivers are paying three cents more than one week

Proprietary Pies Tempt Customers

Limited time offers are helping c-store chains add excitement to the menu. By Marilyn Odesser-Torpey, Associate Editor This spring, Stop ‘n Go Convenience Store are spicing up the menu, testing a sriracha southwest sausage pizza with jalapeño peppers and queso in place of marinara sauce. Summer, the stores’ busiest season, is peak time for introducing

E-Cig Sales Growth Continues

Cigarette pricing remains strong. All channel (mass channel + c-stores) e-cig dollar sales growth continued to accelerate sequentially to +28.9% in the period ending May 16, 2015, driven by +66.5% unit growth, partially offset by -22.5% net pricing, according to Wells Fargo Securities and Nielsen data. While year-over-year e-cigarette pricing has been negative for 12

7-Eleven Goes Wild With Animal Slurpee Straws

Novelty cups reminiscent of vintage glass milk bottles accompany the new straws.    Starting May 26, 7-Eleven Inc. is introducing limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals—the eagle, fox, wolf and cat. The straws retail for $1.49 at participating stores. Accompanying the collectible straws are new novelty Slurpee

Marketing To Gen Z

Gen Z is coming of age and they want fresher, faster, healthier and less expensive products. By Erin Rigik, Senior Editor Young adults coming of age right now—Generation Z—have never known a life without the Internet or cell phones. While baby boomers may currently hold the buying power, as the nation ages, retailers will need

Stripes Celebrates Grand Opening

Donates $1,000 to Woodrow Wilson Jr. High School. Stripes Convenience Stores celebrated the opening of its first Stripes Convenience Store in Dayton, Texas with a grand opening fiesta and ribbon cutting ceremony Friday, May 22, 2015 at 811 Highway 90. The grand opening celebration was held in honor of Stripes guests and showcased the many

Casey’s Adds Online Ordering

Select counties offer the chance to get pizzas and subs through online ordering. Casey’s General Stores are now offering online ordering for pizzas, subs and more at select convenience store locations in Polk, Dallas and Warren, Iowa counties. Customers can visit to see if it’s available in their area, KCCI News Online reported. Casey’s

Back to the Coffee Grind

New survey finds the vast majority of Americans need caffeine to get through the work day. Everyone needs a little pick-me-up. A whopping 94% of workers drink at least one caffeinated beverage on an average workday, according to a new survey conducted by WorkPlace Impact, a national marketing company that targets consumers directly at work.

Balanced Breakfast

Mondelez International’s belVita Breakfast Biscuits has introduced Cranberry Orange to the existing crunchy portfolio. With spring in full swing, there is no better time to try the new sweet and tangy flavor, which provides four hours of nutritious steady energy to help customers make the most of their morning. Each 50-gram serving of belVita Cranberry […]

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Calypso Cream Cigarillos

Swisher Sweets offers an unforgettable journey of enchanting blends with its newest limited-edition cigarillo—Swisher Sweets Calypso Cream. Customers will love the magical blend of Oranges and Sweet Cream, with a slight hint of Blueberry to complete the taste. Swisher Sweets Calypso Cream are available to ship to participating stores nationwide beginning July 1, 2015. They […]

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Family Size Pies

Little Debbie has introduced Peanut Butter Creme Pies in a new Family Pack format. The new format will be available in stores starting in late-May 2015. Little Debbie first introduced the Peanut Butter Creme Pie as a single-serve product in 2013 under the Little Debbie Snacks line and in Big Packs in 2014. Their huge […]

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