Amstel Light Leverages Unique Brand Equity

Amstel Light, a leading imported light beer from Holland, unveiled a powerful differentiator to drive its new marketing campaign–the brewing tradition and free spirit of its birthplace, Amsterdam. Research showed that the most ownable space for Amstel Light was based on a brand equity it had all along, but just hadn’t fully leveraged, and that

Condiments: The New Category

Rick Pajak breathed new life into Wilson Farms’ hot and cold dispensed category by treating condiments less as an afterthought and more as a category of its own. “We look at the condiment section as one of the longest stops in the store,” he said. “Why not give them the right space and right opportunity

Chicken of the “C-Store”

Chicken of the Sea International introduces two convenient new products: Tuna Salad Cups and Tuna Salad Lunch Solutions. Chicken of the Sea Tuna Salad Cups are delicious and nutritious. Each cup contains 16 grams of protein, one-half gram of fat and 90 calories. They’re a perfect choice for health-conscious consumers. The perfect single-serve portion can

Retention of Frontline Employees

» More careful selection in hiring (57%) » Better compensation and benefit (50%) » Tuition reimbursement (47%) » Improved training programs (45%) » Better orientation programs (39%) » Adoption of a casual dress code (38%) » Flexible hours and schedules (33%) » Providing health insurance (29%) » Exit interviews (28%) » Profit-sharing (17%) Source: The

A Jolt of Energy

Wet Planet Beverages delivers more innovation this month as Jolt Energy initiates a national roll-out of the revolutionary 16-ounce resealable cap can. The popular 16-ounce size represents nearly 60% of all energy drink sales, thus providing Jolt Energy broader consumer appeal. In 2006, Jolt made headlines with their inventive 23.5-ounce resealable aluminum bottle. Tastefully packaged

Breakfast, The Daypart That Delivers

In March, Rick Pajak and his team rolled out a new breakfast sandwich program under Wilson Farms’ self-branded Fresh N Ready label. The sandwiches come in four varieties produced by Lettieri’s, a division of Hot Stuff Foods, which was able to tailor the menu according to the chain’s tastes. The previous program required employees to

And the Winner is…

Pre-Paid Promotions Inc. is driving prepaid sales and pushing innovation. The Montgomery, Ala.-based company manufactures and distributes traditional prepaid phone cards and sweepstakes phone cards in addition to creating and implementing custom sweepstakes promotions for companies. A major focus of the company is to help convenience stores increase their in-store sales and profit margins through

Somebody IS Watching

In an age of cameras on nearly every street corner, toll booth and ATM, the coming of interactive audio and visual systems at retail is hardly a surprise. What may surprise some, however, is the way in which such systems can transcend security and provide what some might suggest amounts to a whole new layer

Simple Serv Toppings

Enjoy the sweet success of adding whip topping to your hot and cold beverages and grab ‘n go desserts. Rich Products Corp., in partnership with Server Products, a leader in food dispensing equipment, has introduced the new Simple Serv Whip Topping Dispensing system for Rich’s delicious Whip Topping. The compact, stainless steel countertop dispenser works

Green and Envied

Scott Zaremba grew up in the fuel business. As president and CEO of Zarco 66, the petroleum company his father founded in 1968, Zaremba is battle-tested in the trenches and has the scars to prove it. But what motivates this savvy industry veteran every day is the opportunity to push the boundaries of creativity and

Fudge Shoppe

The Kellogg Convenience Store Team is excited to announce the return of the Keebler Fudge Shoppe brownie to the channel. This delicious 3-ounce brownie is available in Chocolate Fudge flavor, drizzled with icing and packed in an attractive 12-count display tray. Reformulated for today’s consumers, it’s the only brownie scrumptious enough to be Fudge Shoppe.

To Boost Sales: Add Helium

Somewhere around elevation 16,000 feet, Kent Couch might have been wondering if he’d bump into the tip of the bar graph charting the rise in credit card interchange fees.   Or maybe he was just too busy enjoying the view. “It’s just a beautiful way to see Oregon,” said Couch, 48, a two-time cluster-balloon flyer

Burrito’s Best Friend

The Burrito Buddy is a practical disposable prop that supports the sometimes messy burrito by keeping the ingredients in the burrito and not on your table or desk. Burrito Buddy’s unique package design is ideal for convenience stores, Mexican casual theme and quick serve restaurants. It’s a practical solution for a long time problem because

Ethanol and Biodiesel: What You Need to Know

Ethanol is a renewable fuel made primarily by distilling grains such as corn, wheat, barley and other food crops. It is an alcohol that is mixed with gasoline when used in vehicles. Cars can run on a mix of 85% ethanol and 15% gasoline, but typically ethanol is only used as a fuel additive in

Rewards From Mars

Mars Foodservices announces the MARS Foodservices 500 Operator Rewards Program. Put the power of America’s best-selling candy brands on your team, and score exciting rewards by simply purchasing a minimum of 10 boxes of eligible Mars singles items, such as M&M’s, Snickers and Twix brand products from your foodservice distributor. Select from a variety of

CheckMate

Consumers love to enhance their coffee with the uniquely rich and smooth experience of Coffee-Mate Creamy Chocolate liquid coffee creamer. Give your customers the chance to enjoy rich mocha flavor without having to pay coffee-house prices—all in a convenient tub format. Coffee-Mate, the No. 1 retail coffee creamer, also offers single-serve liquid tubs in Original,

Chevron Named CSD’s 2008 Chain of the Year

At a time when many industry marketers are struggling with high gas prices, exorbitant credit card fees and few options, one company is shining above all others. Over the past 12 months, San Ramon, Calif.-based Chevron has reduced credit card processing fees for its branded marketers, launched a new “no fee” co-branded Visa credit card

Get it While it’s Hot

Just in time for fall, Hot Pockets brand sandwiches introduces Roast Beef and Provolone in a half-pound size. The limited-time-offer program gives retailers exciting new flavors each quarter and this quarter is no exception. Tasty roast beef and melted provolone cheese are covered in a peppery sauce and wrapped in a crispy crust. This limited-time

Prepackaged Options Expanding

Prepackaged food sales are booming nationwide and new choices are springing up to help convenience store retailers grow in-store sales. Successful prepackaged food merchandising is all about display, said Jerry Weiner, vice president of foodservice for Rutter’s Farm Stores in York, Pa. “Grab-and-go sales have tripled since we moved products from four-foot open-air cases to

Mocha Mini

BDI Marketing, distributors of the popular Mini Thin Rush family of energy products, has launched its new mocha-flavored 2-ounce energy drink shot Mini Thin Rush A.M. Designed to provide people on the go with a highly energizing morning pick me up via a convenient 2-ounce liquid shot, Mini Thin Rush A.M. features a tasty mocha

Tea with a Twist

Rosenberger’s Dairies, the Delaware Valley’s favorite dairy company since 1925, has expanded its line of beverages to include a refreshing summertime favorite: Lemonade Iced Tea. Rosenberger’s Lemonade Iced Tea, available in half-gallon plastic containers, is a half and half blend of lemonade and iced tea and can be found in refrigerator cases at convenience stores

Discovering New Land

The Discovery Trifecta Location: Coolidge, Ariz. Opening: September 2008 Key Features: 2,400-square-foot c-store on one acre; 1,400 square feet for Little Caesars pizza; four pumps offering unbranded standard fuels and E85; a sizable coffee cafe; beer cave and 20-head soda fountain top it off. Details: Positioned within a town of 9,000 residents, the store will

Novelty Hair Gel

Retailers looking to boost novelty sales should look no further than Dyna-Doo’s Nourishing Hair Styling Tabs, a unique product for strong hair control while adding incredible texture, control and temporary color highlights on the go. Dyna-Doo Hair Styling Tabs come in eight fragrant colors that add temporary bold color highlights to the hair coloring and

Building Brick by Brick

At a quick glance it makes for a dismal picture: Killer interchange fees, nightmarish margins on gas, ever-rising tobacco taxes thanks to the whimsies of politicos. There’s a host of potholes marring the road to profitability, and few convenience chains on the market can afford to bankroll a multimillion dollar facility to optimize their foodservice

Energy Kick

Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee-and-energy blend set to be unleashed nationally in August. Made with 100% premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in Mocha, Vanilla and Caramel flavors. It will

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