Sign of the Times

Vision Marketing Inc. has introduced the Flexbow Banner System, which in a short period of time has captured the imagination and desire of the marketing world. Designed to gain the immediate attention of those passing by, these element-defying banners instantly offer a high visual impact twist to traditional signage. The Flexbow allows for unprecedented flexibility

Dispensing Dessert Treats

The Topping Caddy, the result of a joint collaboration between Server Products and Rich Products Corp., makes it safe and easy to dispense delicious Rich’s Whipped Topping. The Topping Caddy is a cone-shaped holder designed to fit into a standard six-quart bain-marie or any other ice bath. It accepts a pastry bag of Rich’s Whipped

Private-Label Energy Boosts Profits

A little more than a year after teaming with Boo Koo Holdings Inc. to launch GazZu Energy, a proprietary 16-ounce energy drink, the Circle K brand is taking the next logical step and extending the private-label energy lineup to include 2-ounce shots. Dubbed GazZu Shooters, the shots are more than lightening in a bottle for

Sugar Free Fruit Stripes

Farley’s & Sathers Candy Co.’s Fruit Stripe Gum is now available in sugar free. The nostalgic Fruit Stripe gum was first introduced in the early 1960s and is the only gum with painted-on stripes. Sugar Free Fruit Stripe gum wrappers still contain tattoos of Yipes, the Fruit Stripe Zebra, playing basketball, soccer, tennis, inline skating,

Get Them Where They Shop

Your store is a great place to advertise. The customer is already there and receptive to making a purchase. You have the ability to control the environment and the number and types of messages you communicate. And today you can choose from more media formats than ever before—everything from simple signage to video and digital

Ice Cream Any Time

Dibs ice cream snacks, a product of Dreyer’s Grand Ice Cream, are now available in single-serving bags. Customers can now let loose and finish every last chocolaty frozen morsel without sharing a bite. They are easy to take on the road for anytime, anywhere enjoyment. "Today’s snackers lead fast paced lives. In this new portable

Premium Organic Green Tea

Iyemon Cha, a new premium organic bottled Japanese green tea, is now available for distribution in the U.S. A phenomenal bestseller in Japan, where the enjoyment of green tea is a national pastime, Iyemon Cha comes to America for the first time from two of the world’s leading food and beverage companies, Suntory Ltd. and

By the Numbers

» 3 Years Pennsylvania resident Kathy Wallick gets free fuel as part of Rutter’s Farm Stores’ gas giveaway. She is the first of four grand prize winners in the c-store chain’s promotion, which runs through Aug. 24. » 10 Optimum number of seconds for a pumptop TV advertisement to foster greater consumer recall of advertising

Toxic Waste Sour Candy

Candy Dynamics, a cutting edge marketer of popular sour candy products, announced that following on the success of its Toxic Waste Hazardously Sour Candy, the company will introduce the brand new Toxic Waste Hazardously Sour Candy and Bank in the third quarter of 2008. With the only double-action sour flavor on the planet, Toxic Waste

Analyzing Scan Data

Market basket analysis and its offshoot, affinity marketing, continue to follow the usual c-store industry adoption pattern: cautious expansion, mostly among the bigger chains. But the potential payoffs could be enormous. That said, like most new technologies market basket requires commitment at the top, beginning with more expensive software matched with an appropriate point-of-sale (POS)

Dairy Chill

The sleek, attractive Dairy Chiller from Server Products features thermoelectric technology to keep milk safely chilled below 41 degrees indefinitely. The chiller will accept a hose directly from an espresso machine. Drawing just 1 amp, the Chiller assures maximum energy efficiency. There is no noisy compressor, messy ice or ice pack changeouts to worry about.

Gourmet Tortillas

Tumaro’s Gourmet Tortillas launched its new USDA-certified Organic Tortillas for foodservice distribution. Made with whole wheat and certified organic flour, these tasty tortillas are trans fat-free, cholesterol-free, low-fat and vegetarian. Tumaro’s Organic Tortillas are available in 10- and 12-inch versions and contain only the finest ingredients: organic whole wheat flour, water, organic soybean, canola or

Atlas Oil to Acquire 23 BP Sites in Indiana

Atlas Oil Co., of Taylor, Mich., has reached an agreement with BP Products North America to acquire and supply 23 BP branded stores in northwest Indiana. The sale, which is scheduled to close in the fall, includes a number of retail locations owned by BP, several dealer-supplied sites and an agreement for Atlas to operate

GoGo squeeZ

French fruit manufacturer Materne has launched GoGo squeeZ, a squeezable and re-sealable all-natural applesauce that comes in a mess-free portable pouch. Materne has sold more than 1 billion of the squeezable pouches in Europe, and is now unveiling the concept to U.S. consumers. It’s positioned as a natural ambient fruit snack, and its initial flavors

Creating Loyalty Among Thrifty Customers

Retailers throughout the country are aware that with the current economic downturn, customers are often trying to find the most cost-effective deals. But industry leaders are relying on innovative solutions aimed at getting their customers decent deals while creating brand loyalty. Fuel retailer loyalty programs work similar to loyalty programs in other industries, according to

Flexible Connector

OPW Fueling Components announced the global availability of its new COMMANDO Stainless-Steel Flexible Connector. Designed to deliver durability and reliability in demanding fueling environments and allowing for flexibility in the installation and operation of fuel-piping systems around the world, the OPW COMMANDO features a 25% thicker wall versus competitive models on the ribbed hose and

Two-Liter Curves

Coca-Cola North America (CCNA) is piloting its signature contour bottle in a convenient two-liter size in Birmingham, Ala., and Chattanooga, Tenn. The new two-liter form of Coca-Cola’s iconic package was preferred over the straight-wall 2-liter bottle overwhelmingly in recent consumer tests and offers a significant advantage for consumers beyond its classic good looks. It is

Zarco 66 Expanding Alternative Fuels

Zarco 66 Earth Friendly Fuels last month celebrated the official grand opening of its first sustainable and alternative fuel site in Lawrence, Kan. The Zarco location not only dispenses ethanol and biodiesel produced within a 75-mile radius of the facility, it also represents an innovative vision for sustainable construction and energy consumption. Dubbed the "Green

Cheerz Intellishot

Cheerz USA Inc. has unleashed Cheerz Intellishot, a 1.5-ounce lemon-lime-flavored shot to help combat nausea, headaches and muscle aches often resulting from consumption of certain amounts of alcohol. The shot/mixer helps the body naturally process acetaldehyde, a powerful muscle poison produced when the liver breaks down alcohol. It contains natural super antioxidants and immune system

Get Ready for Gen Y

The international marketing firm Youngster recently reported that for the first time in history, the market group known as Generation Y, those ages 10 to 25, is evenly divided across each of its five age-based subgroups. A short 10 years ago when Generation Y first burst on to the scene, the vast majority of Gen

Gold Medal Popcorn

Gold Medal Products Co. is offering a new kettle for its poppers, the Unimaxx Kettle. The Unimaxx Kettle is now available on certain 12-, 14 and 16-ounce popcorn machines delivering the highest quality treats that will have your patrons popping in for more. The Unimaxx name refers to the unified kettle and heat element. This

Shoppernomics 2.0: The Not-So-Perfect Storm

There’s a host of ingredients contaminating the retail environment these days, with shoppers dogged by rising costs in energy, food and basic necessities. As a result, shopping habits are being radically reshaped in this new and uncertain environment, said Thom Blischok, president of consulting and innovation at Information Resources Inc. (IRI). "We are living in

Baskin-Robbins in a Box

Confectionary maker BestSweet Inc. is producing an all-new line of Baskin-Robbins Soft Candy in a theater-box format. The sugar Soft Candy includes Mint Chocolate Chip and Very Berry Strawberry flavors that come in 3.1-ounce packages. BestSweet is planning to launch additional concepts for the theater-box packaging in the coming months. The Baskin-Robbins Soft Candy is

A Tobacco-Free County: Could it Ever Happen?

I remember it clearly. It was an overcast day in June 2002 in Lancaster County, Pa., when I attended a meeting that has always left me with a lasting impression. As the tobacco buyer for a major oil company, I quietly sat (not something I’m known for) and I listened to the discussion that one

Clean Slate

Unelko Corp., a surface cleaning products manufacturer, is taking its patented 1-Step Clean & Shield on the road in a convenient wipe, providing the first ever on-the-go surface protection from bacterial recontamination. Most cleaners provide a one-time "kill" or a one-time "clean" solution, without any ongoing protection against recontamination. Clean & Shield’s unique patented formula,

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