Heineken Light Hits Heavy On Marketing

The Heineken brand has put its marketing muscle behind online media outlet Heavy.com to create a “semi-serious” editorial content aimed at young male consumers, mediapost.com reported. Heavy.com created "The Heavy Hit List,” its first foray into semi-serious editorial content. It consists of Top 10 countdowns designed to give guys more informed talking points over their

Sheetz Donates $500K To School’s Athletic Dept.

In what may be the largest grant in the history of the Altoona Area School District (AASD), the Sheetz family has donated $500,000 to pay for the construction of the district’s new weight-training center, The Altoona Mirror reported. The money will be used to build a 36-by-100-foot facility near the school district’s stadium. An estimated

GSTV’s In-store Counterpart Wants 8M to 10M Monthly Viewers

Gas Station TV’s new C-Store TV concept is gearing up to be a one-two punch of ad exposure to gas-pump customers who enter convenience stores to buy goodies, according to a report in The Detroit Free Press. "It’s a reminder message," GSTV CEO David Leider told the publication. GSTV has 5,500 gas station screens in

CVS Plans High-end Beauty Stores

CVS Caremark Corp will begin testing a high-end beauty store concept this year as it looks to tap into the growing demand for skin care and cosmetics, Reuters reported. The drug store chain is planning a store concept called "Beauty 360,” which will be rolled out near an existing CVS store on the East Coast,

Petro-Canada Runs Out Of Gas

Between 80 and 90 gas stations in British Columbia and Alberta ran out of fuel as Petro-Canada continues to grapple with an equipment breakdown at a refinery in Edmonton, The Canadian Press reported. About a dozen stations were out of gasoline last week. "We did know that number would rise and we very consciously made

With Soft Drink Sizes, Is Less More?

A study by Duke University researchers shows that consumers tend to avoid the largest and smallest soft drink options regardless of the actual volume of the drink, according to a Journal of Consumer Research report presented in Science Daily. Duke University researchers Kathryn M. Sharpe, Richard Staelin and Joel Huber said that the basic premise

Taming The Price Of Gas In Shrewsbury

Rutter’s Farm Stores has awarded its third of four “Fuel Up Free!” grand prizes to Ollie Gildow, of Shrewsbury, Pa. Gildow accepted the prize – free gasoline for three years – at the Rutter’s store on North Main Street in Shrewsbury. The gas giveaway began May 26 and runs through Aug. 24. Four customers are

Capital Oil & Gas Considers 11 Fla. Sites

Capital Oil & Gas Inc. said it has entered into negotiations to acquire or lease 11 full-service gas and convenience stores in Florida, which will add to its growing retail petroleum and mini-mart portfolio. The company said the acquisition of these additional stations, upon completion of negotiations and taking possession of the properties, could mean

Sapp Bros. Chooses Retalix for POS and Fuel Management

Retailer and distributor software provider Retalix Ltd. said that Sapp Bros. Travel Centers is using its StorePoint POS and Commercial Fuel solutions to upgrade services at 16 travel centers and c-stores along the east-west Interstate 80 corridor from Utah to Pennsylvania. “The travel center business has several inherent challenges, including the need to support and

Delfield Introduces Eco-friendly Product Packaging

Foodservice equipment and refrigeration manufacturer The Delfield Company is greening up some of its product line. The Mt. Pleasant, Mich.-based company said it’s introducing new eco-friendly packaging and foam in some of its product line, while also recognizing the need for equipment to have reduced energy consumption for a more positive impact on the environment.

NACS Joins PCI Security Standards Council

NACS said it has begun participating in the PCI Security Standards Council, officially joining more than 20 NACS members and other organizations committed to evolving the PCI Data Security Standard (DSS) and other payment card data protection standards. As a participating organization, NACS will have access to the latest payment card security standards from the

A Curious Combustible Caper …

Operators at an Open Pantry convenience store in Wauwatosa, Wis., are trying to figure out how 5,000 gallons of gas – about $20,000 worth – has come up missing from their store, TMJ 4 news in Milwaukee reported. Police, too, are trying to determine if someone took the gas. Workers at the store said almost

IRI Launches Sales Forecasting Service

Information Resources Inc. says a new sales forecasting service, IRI Launch Commander, is proving to be a major breakthrough in sales forecasting as it provides year-one sales forecasts based on as little as eight weeks of data. The speed and accuracy of this forecasting, IRI said, is an unprecedented step forward for manufacturers requiring early

Innovative Beverage Innovates With Drank Drink

Innovative Beverage Group Holdings Inc. has signed on New York distributor Good-O Beverage Co., an affiliate of the Honickman Group, to distribute “drank,” the world’s first extreme relaxation beverage. Good-O Beverage will distribute drank throughout the five boroughs of New York, Westchester, Rockland, and Nassau counties as well as the state of Connecticut. As part

Fuel Tilts in Customers’ Favor

By Brian L. Milne, Refined Fuels Editor for DTN Wholesale gasoline prices at terminals serving cities and major metropolitan areas across the U.S. are continuing their late summer slide, which is aiding consumers during the final weeks of the summer travel season. The lower wholesale costs for retailers are gradually being passed through to consumers,

Chevron Exiting NASCAR

San Ramon, Calif.-based Chevron Corp. said it will end its NASCAR sponsorship after the 2008 season. Chevron said it will pursue new marketing strategies in support of the Texaco and Havoline brands, with a focus on increased awareness through local and regional marketing programs. "We’re proud of our 20-year history with NASCAR," said Shariq Yosufzai,

Tesco Selects RedPrairie For Staff Management Solutions

RedPrairie Corporation said the UK-based international retailer Tesco will implement RedPrairie’s Workforce Management application at the company’s retail stores in 13 countries. RedPrairie said its solutions will enable Tesco to deliver greater customer service by aligning customer traffic with employee scheduling. Tesco employs more than 350,000 people worldwide. “We selected RedPrairie because they provide the

High Prices Nibbling At Growth Of Organics?

High gas and food prices appear to be nibbling away at the high growth rates that have long been enjoyed by organic and natural food makers and sellers, USA Today reported. Sales growth in this segment has slowed, but remains strong because of the loyalty of core organic buyers, some industry executives say. They also

InBev Gets Judicial Inquiry, Busch IV Gets $10.4M Advisor’s Fee

InBev said it has received a request for additional information from the U.S. Department of Justice about its $52 billion takeover of Anheuser-Busch, various business journals reported. Additionally, the St. Louis Business Journal reported that Anheuser-Busch CEO August Busch will be paid nearly $10.4 million to advise InBev CEO Carlos Brito during the Belgian brewer’s

On Their Best Behavior

A new study from Cramer-Krasselt, reported on by mediapost.com, has found that consumer spending behaviors are shifting in ways few marketers may have expected. "This downturn is like no other in generations," the Cramer-Krasselt said, according to mediapost.com. “Not because of its severity, but because it has given rise to a new set of consumer

Giant-Carlisle Joins Long List Of Retailers Using KSS

Giant-Carlisle, a subsidiary of Ahold USA, has selected KSS Inc.’s PriceNet, PriceNet Mobile and Visualizer solutions to manage fuel pricing for 61 Giant Food Store fuel locations in Pennsylvania, Maryland, Virginia and West Virginia, the company said. “In today’s fuel environment, it’s vital to have accurate and reliable information at our fingertips to make important,

Giles Foodservice Introduces New Food Cabinent

Giles Foodservice Equipment has announced the introduction of a new line of foodservice equipment in its existing portfolio, with the Giles Holding Cabinet (GHC), which is designed to keep cooked foods hot, moist and flavorful until peak demand. The GHC units, which can be purchased as standalone or in “Double-Stacked” configurations, are user-friendly with an

BIC Unveils Web Site For Outdoor Entertainment

BIC, a leading manufacturer of lighters, shavers and stationary products, has introduced a new Web site, www.GrillwithBIC.com, to provide consumers with useful information on entertaining outdoors. The Web site is geared at consumers who enjoy camping, grilling, tailgating, barbecues and more. While highlighting the company’s many multipurpose lighters, the Web site offers barbequing tips and

Cody’s Shoots For Foodservice Expansion with Hot Stuff Foods

Cody’s, the convenience store chain named after Wild West icon Buffalo Bill Cody, is delivering foodservice with guns a blazing. Cody’s President and CEO Curtis Jared said the 39-unit retailer entered into an agreement earlier this year as a Hot Stuff franchisee for 20-plus units. “We’ve been very impressed with the quality, service, freshness and

The Envy Of Energy-Savers

Taylor, Mich.-based Atlas Oil Company, that stalwart of efficient energy practices and environmental consciousness, has been chosen by The Detroit Free Press as one of the best places to work in Southeast Michigan. The Detroit Free Press conducted a survey several months ago, and recently announced that Atlas is a top winner. The company will

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