Running Convenience Stores is a long and exciting journey, albeit fraught with Pot Holes, Winding Roads and Stormy Weather. If you’ll stay the course, you will still find that a small pot of gold awaits you!More… So tell me, what other long, rugged and expensive Trip would you make without using a “Road Map”?
Over the years, I’ve found that when I’ve matched the right product with the right occasion, I’ve been able to create increased sales with a much higher gross profit %. Not nearly as difficult as it sounds! Here’s an example: we place wool hats and brown jersey gloves on the counter, directly in front of
So wrote the poet Bob Dylan! You may very well have a nice, clean, well merchandised Convenience Store and still not be doing the amount of business required. Just in case you missed the memo, the days of depending on Customers automatically coming to your nice store are over! Like Hansel and Gretel, the most
It’s a well know Sports adage that you can’t be a stand out winner without being strong on defense. The very same holds true for the Convenience Store Business. Viewing Security Tapes from your stores Video System is one excellent way of practicing “Strong Defense” (for those that don’t have Security Cameras, this very same
The answer to the question “Why Advertise?” seems to be quite simple: “To increase general public awareness of the products and services that my company offers to our customers and thereby create more traffic…(and ultimately ,more SALES)…” Where this simple answer gets complicated is within the actual process of identifying an advertising opportunity — then