Influencer Marketing is Going to be Huge

By Dave Hochman, Founder, DJH Marketing Communications Inc. There have been quite a few new flavors added to the marketing mix over the past few years. One of the most interesting for the C-Store is called Influencer Marketing. Influencer Marketing is basically marketing that takes aim at specific key individuals as opposed to demographically based

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Have Gas Prices Hit A Plateau?

The summer driving season is expected to rival 2007 levels, according to AAA. The national average price of gas has dipped—a sign prices may have started to stabilize in light of refineries upping production to accommodate record-high demand. AAA reported that the average price of gas, as of May 9, is $2.21—17 cents higher than

NATSO Partners With CareerCo

Online recruitment tool to aid truckstop and travel plaza operators in hiring employees. NATSO, the national trade association representing truckstops and travel plazas, is set to beef up its recruiting and hiring practices with help from a new partnership with CareerCo, a successful online recruitment leader based in Staten Island, N.Y. In addition to joining

VP Racing Fuels Sponsors The New Heartland Park Topeka

VP Racing Fuels builds brand exposure through a new racetrack sponsorship. VP Racing Fuels has been chosen as the Official Fuel of the New Heartland Park Topeka for 2016 and 2017. This new sponsorship will help VP Racing Fuels to grow brand exposure through a variety of marketing efforts. This new sponsorship encompasses Heartland Park’s

NRF Names New Loss Prevention Chairman

The NRF looks to tackle new industry challenges and opportunities with the appointment of a new Loss Prevention Council chairman. The National Retail Federation has named Dan Faketty chairman of the NRF Loss Prevention Council. Faketty, Southeastern Grocers vice president of asset protection, will serve a two-year term in this new position. In his new

NCA Adds Three Individuals to its Executive Team

Three individuals will help drive NCA growth in their new executive positions. The National Confectioners Association has added three skilled executives to the company’s executive team. The new executives include Elise Fennig, who will assume the newly created position of chief of staff; Karen Horan, who has been promoted to vice president of global business

Anheuser-Busch Launches Summer Campaign

Shock Top beer is offering customers the chance to partake in the ultimate adult summer camp experience. Anheuser-Busch’s Shock Top beer has partnered with Camp No Counselors to launch its new summer campaign, Camp Shock Top, which will provide a whole new summer camp experience to those 21 and older. For the millions of Americans wondering how

ATMs Can Deliver More

Maybe it’s hard to get animated over the functionality of ATMs, but a pilot program conducted in Ohio this past year could excite retailers over how cash machines can be used to generate business opportunities. By David Bennett, Senior Editor Like grab-and-go sandwiches or a frozen beverage, ATMs are a good fit for the convenience

Chevron Launches New Marketing Campaign

Chevron’s ExtraMan knows what customers want from a convenience store experience. On Monday, May 2, 2016, Chevron launched the new “Extras. Every Day.” campaign to complement the chain’s ExtraMile store concept, which was introduced in 2005. Chevron’s ExtraMile concept has set new standards in convenience store retailing that complements the changing tastes and busy lives of

TravelCenters Releases First Quarter 2016 Financial Results

Newly acquired stores and fuel sales increases are among the factors that led to first quarter growth for TravelCenters of America. TravelCenters of America LLC has released the company’s financial results for the three months ending March 31, 2016. Despite a disappointing year over year comparison for the first quarter, the company remains optimistic about

CrossAmerica Releases First Quarter 2016 Financial Results

CrossAmerica Partners experienced a decrease in distributable cash flow during the first quarter of 2016.  CrossAmerica Partners LP has released its first quarter financial results for the period ending March 31, 2016. “In the first quarter, we continued to execute on our acquisition and integration strategy, resulting in a 71% increase to distributable cash flow

Dollar General Announces Plans for New Distribution Center

Dollar General will contribute to economic growth in Georgia through job creation that will result from the company’s new distribution center. Land in Jackson, Ga. has been purchased by Dollar General Corp. to serve as the location for the company’s new distribution center. The land is located in both Butts and Spalding counties, and the

7-Eleven Chooses OPERATION: Take Command Contest Semi-Finalists

7-Eleven is looking to the public to help narrow down the seven finalists for OPERATION: Take Command to three. 7-Eleven has chosen seven semi-finalists for the company’s OPERATION: Take Command franchise giveaway contest. These seven veterans are competing for the opportunity to own a 7-Eleven franchise without the expense of a franchise fee. The video

7-Eleven Launches 21st Annual Operation Chill

7-Eleven is promoting a strong relationship between communities and their local law enforcement. 7-Eleven Inc. has launched the 21st annual Operation Chill community-service program, through which it will help thousands of local police officers across the country reward the good behavior of the young children in their communities by rewarding them with free Slurpee drink

Aloha Petroleum to Open Dunkin’ Donuts Restaurants in Hawaii

Aloha Petroleum will open its first Dunkin’ Donuts location in Hawaii in 2017. Aloha Petroleum Ltd. has signed a new multi-unit store franchise development agreement with Dunkin’ Donuts. Through this new agreement, Aloha Petroleum will develop 15 new Dunkin’ Donuts restaurants on the islands of Oahu, Maui, Kauai and Hawaii (The Big Island) in the

Sheetz to Add More Than 8,000 Jobs Companywide

Sheetz will be hosting interviews at a variety of locations throughout the month of May in search of new team members. Sheetz has announced that it has plans to hire more than 8,000 employees companywide. The company is looking to increase its employee total and full-time positions throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and

CST Brands Selling California and Wyoming Stores to 7-Eleven

Wells Fargo weighs in on the divestiture. CST Brands Inc., a San Antonio-based Fortune 500 fuel and convenience retailer, has entered into a definitive agreement to sell store operations in both the California and Wyoming markets to 7-Eleven Inc. and its wholly-owned subsidiary, SEI Fuel Services Inc. The transaction includes 76 stores in California and

New Holyoke, Mass. Circle K

An abandoned lot in Holyoke, Mass. has been transformed into a new, state of the art Circle K. A new Circle K Convenience Store recently opened in Holyoke, Mass. According to a report from Mass Live, the new store, located at 337 Appleton St. recently hosted a grand opening celebration, at which mayor Alex Morse

7-Eleven Signs New Deal with Card Isle

Five 7-Eleven locations are now the home of new greeting card kiosks. 7-Eleven has recently signed an agreement with an up-and-coming, student-created greeting card business which eliminated the need for stores to host a greeting card isle. According to a report from The Roanoke Times, Card Isle, which was founded by three Virginia Tech students,

Rainbo Discovers Pot of Gold

Rainbo Oil Co., which operates the Kwik Stop convenience chain, is exploring various opportunities in 2016. With new store locations and a dynamic foodservice plan, the company has developed an enviable gem in its marketplace. By David Bennett, Senior Editor In the convenience store industry, there are plenty of chains that fly under the national

TravelCenters Partners with Blue Tiger to Support Professional Drivers

TravelCenters and Blue Tiger anticipate raising over $40,000, by Dec. 31, to support professional drivers. TravelCenters of America LLC has launched a new promotion to benefit professional drivers, in partnership with Blue Tiger USA. Now through Dec. 31, 2016, TravelCenters will be selling specially designed Blue Tiger Elite headsets. For each headset purchased, $10 will

RSI Petroleum Partners with VP Racing Fuels

The new partnership with VP Racing is expected to take RSI’s revenue stream to a whole new level. Ramos/Strong, Inc., doing business as RSI Petroleum Products, is now the newest partner in VP Racing Fuels’ retail branding program. Based in Mojave, California, RSI supplies 60 retail sites throughout Southern California, primarily east of the Sierra

D&H United Fueling Solutions Acquires DNL Petroleum Service and Maintenance

The DNL Petroleum Service and Maintenance team, including the company’s founder, will be joining the D&H United team in Dallas. D&H United Fueling Solutions has acquired a Houston-based leading fuel system service company, DNL Petroleum Service and Maintenance. Through the acquisition, DNL will become the Houston branch office for D&H United. DNL personnel located in

Inter-Continental Trading Launches Loyalty Program

Inter-Continental Trading is adding incentive to drive repeat business. The recently launched Loyalty Points Program from Inter-Continental Trading USA Inc. allows customers to earn loyalty points for purchasing branded merchandise. Customers are then able to redeem their points for a variety of different rewards. Point values, which are located next to the UPC label, can

NRC Arranges Sealed Bid Sale for Sunshine Fuel

Sunshine Fuel is offering a bulk package of 21 convenience stores with fuel through a sealed bid sale, arranged by NRC. Palm Beach, Fla.- based Sunshine Fuel LLC has retained NRC Realty & Capital Advisors LLC to coordinate the sale of a bulk package of leasehold interests in 21 convenience stores with gasoline. Included in

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