Sour Patch Kids and 7-Eleven are hosting a summer candy promotion that gives candy lovers a chance to win cool prizes, including a tidy sum of cash. Mondelez International’s Sour Patch Kids brand – the top-selling candy at 7-Eleven stores – is introducing a new flavor this summer, but it’s not disclosing what it is.…
Fav Trip Forges Its Own Path
Kansas City, Mo.-based Fav Trip is data-driven across all aspects of the business, with a special focus on branding, social media, technology and ensuring the success of its employees. The three-store chain offers limited-edition merch drops, delivery and drive-through, and it’s currently building its first ground-up location, which will be twice the size of its…
Wawa Annual Hoagie Day Salutes Everyday Heroes
July 1 is Wawa Hoagie Day in Philadelphia and across the entire Wawa convenience store chain, with festivities honoring the service of police, fire and military members, as well as food and monetary donations to worthy causes. The day kicks off Independence Day weekend events sponsored by Wawa. As part of its 12th year as…
Controlling Your Brand Identity
For many years, decades really, your retail brand was defined by the products you offered, the people you hired, the design of your stores and your corporate values. These were difficult things to master, but they were manageable with hard work. In today’s online-centric world, where social media and mobile messaging may be the only…
Local GPM Sponsors Friendship Circle of Virginia Event
ARKO Corp. subsidiary and c-store chain GPM Investments helped raise $23,326 for Richmond, Va.-area nonprofit Friendship Circle of Virginia’s inaugural Walk N’ Roll event, which took place June 20. Over 250 people participated in the event, which encouraged participants to walk, roll, scooter or skate to raise money for the Friendship Circle of Virginia. GPM…
Pilot Co. Announces New Military Discount Program
In appreciation of the military community and all who have served, Pilot Co. and its family of travel center brands announced a new year-round military discount program. The exclusive 10% discount on food and beverages is now available to all veterans, active-duty and retired service members, National Guard, Reserve, spouses and their immediate family members…
Casey’s Acquires 48 Stores From Couche-Tard
Casey’s General Stores has purchased 48 Circle K petroleum marketing and convenience retail stores from Alimentation Couche-Tard, according to Capital Markets Group, a leading, independent investment bank. The Stores are all Circle K branded and located in Oklahoma, mostly in the greater Oklahoma City market, and sell Conoco, Phillips 66, Shell, Valero and Circle K…
Refuel Partners With SMG
Refuel, operator of 130 stores in the Southeast, has partnered with Service Management Group (SMG) to grow its customer programs and increasing consumer loyalty. To measure the customer experience across its growing network of stores, Refuel is capturing location-level customer feedback. The feedback data is available in the smg360 platform in real time, providing Refuel…
Forecourt Marketing Strategies Evolve
C-stores continue to evolve to attract and retain customers from the forecourt to the store, starting with a clean, welcoming exterior and a distinct brand identity. Video displays and offers encourage in-store visits, and loyalty programs and mobile payment options keep customers coming back for a better, more seamless experience. Spicewood, Texas-based Texas Born (TXB),…
How Can Independent C-Stores Grow Their Business With Local Store Marketing?
The fight for share-of-customer by convenience stores to effectively capture sales has never been fiercer. C-store operators that sit back and wait for their business to improve will have a very long road to recovery, if ever. Aggressive retailers that go after sales by working the critical three-mile business radius surrounding their retail store will…