Mark Vii

Mark VII Equipment Inc. announced a new speed enhancement to its SoftWash friction rollover carwash line. The SoftWash line, which uses the company’s proprietary SofTecs foam brush material, can now deliver a basic wash complete with pre-soak, two passes of top and side foam brushing, clear coat and reverse osmosis rinse in about two minutes.


Better-for-You Chicken

Chester’s International has embarked on a system-wide transition to 100% trans fat-free operations. This change emphasizes Chester’s commitment to providing the highest quality ingredients to produce the highest quality fried chicken. The transition is expected to be complete by the end of 2007. For More Information fromChester’s International  

Speedy Treats

Put an exciting spin on kids meal combinations with the M&Ms-branded NASCAR kids meal carrier, inspired by the fastest-growing spectator sport in America. With the power of the M&Ms brand plus a tasty menu offerings, this fun and brightly colored interactive piece can drive the sale of an entire meal while increasing traffic and keeping

Built masterfully

Built masterfully Master-Bilt, a manufacturer of commercial refrigeration systems, introduces an innovative reverse-cycle process into its new and existing product lines. Adding a reverse-cycle valve to the condensing unit reverses the direction of refrigerant flow during defrosts when automatically activated by the Master Controller system. The process uses less energy than electric defrost heaters, resulting

Vending Dollars

Protocol offers appealing dispensers that provide an important service to the public, while creating additional profit opportunities for retailers. Protocol Vending Machines hold large varieties of product that ensure customers’ needs are met through a trouble-free operation. The machines are low maintenance and feature colorful, eye-catching product decals. And Protocol has unmatched accountability with its industry

Important changes

  Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing

People Machine

  Silver Creek Technologies has created its Sysdine People Resource Management software to help employers find the best-suited employees for their businesses. SysdineXL as part of Sysdine 8.0 arrives with a number of important new features, adding to its power and ease of use. In Values-Based Hiring, attitude survey results for each applicant are now

Front Facings

Drive traffic to profit centers with Benchmaster all-plastic display merchandisers. Quickly becoming the industry standard for store front merchandising, the Benchmaster three-tiered wall displays create a clean, fresh, professional look that will draw customers into stores to pay for their automotive fluids, and create opportunities for add-on sales. Rain, sleet or shine, Benchmaster outdoor fixtures

Daymark Safety Systems

Daymark Safety Systems DayMark Safety Systems introduces new Timestrip freshness indicators, which automatically track the freshness of perishable and prepared foods by changing color when food is about to expire. Timestrips take the guesswork out of food rotation, so the potential for selling spoiled foods or wasting fresh foods is significantly reduced. Easy to use,

Miller Brewing Co.

Miller Brewing Co. In the world of professional soccer, only the best are chosen to wear the number 10. It’s a sign that the player demonstrates a level of skill and passion that the rest of the team looks to for inspiration and leadership. Just like the great "10" players of the game, Miller Lite


QUIZNOS Quiznos is the upscale sandwich concept that provides tasty, fresher alternatives to today’s fast food options. Specialty artisan breads, quality ingredients, and signature sauces truly make Quiznos "A Cut Above" its competitors. With over 4500 restaurants throughout the US and a presence in over 20 foreign countries worldwide, Quiznos Sub is one of the

Hot Stuff Foods

Hot Stuff Foods Hot Stuff Foods has literally rolled out a mini-version of the popular Mexican chimichanga called Hot Stuff Chimiz. Each Chimiz is hand-rolled and made with only choice lean cuts of beef and pork, with just the right amount of spices and authentic chilies, and is portable and easy to handle. The Hot

Millenium Visual Systems

Millenium Visual Systems Captivate attention with Millennium Visual Systems‘ new PowerSmart LED Badges that function as Personal Billboards. MVS’ brilliant, eye-catching Personal Billboards hold 16 interchangeable messages of 250 characters each and can be programmed with or without a computer which means that servers, bartenders and sales staff can switch messages at a moment’s notice.

U.s. Smokeless Tobacco Co.

U.s. Smokeless Tobacco Co. U.S. Smokeless Tobacco Co. (USSTC) is rolling out new packaging for its Copenhagen line of moist smokeless tobacco (MST) products. As the first across-the-board packaging change since the brand expanded beyond one product in 1996, the new packaging is designed to provide a more consistent look for the entire line and

Hatco Corp.

Hatco Corp. Hatco Corp. announces its new Individual Built-in Heated Wells, with reliable performance to safely hold food hot. These warmers are available in round, top- and bottom-mounted rectangular with and without insulation. The units have larger drains with flat screens, EZ lock hardware and heavier, durable stainless steel construction. An exclusive long-life heating element

Ralcorp Frozen Bakery Products

Ralcorp Frozen Bakery Products Maple and pancakes-they’re a natural combination. Now Krusteaz brings them together in its new Maple-flavored Pancakes. These delicious, golden brown pancakes have the maple flavor baked right in. There’s no need for maple syrup, which makes them perfect for grab-and-go eaters. Not only are they a unique addition to breakfast menus

Fuel Saver

  Fuel Rescue is a revolutionary new product for the underground storage tank industry that saves gallons and gallons of otherwise lost fuel product while protecting the environment. Fuel Rescue slips tightly over a fuel tank measuring stick and as the stick is pulled out of the tank, Fuel Rescue squeegees the fuel away from

Flavor Sensation

  U.S. Smokeless Tobacco Co. introduces an all new line of premium moist smokeless tobacco (MST) products designed to make the company’s core brand, Copenhagen, more approachable for adult smokers. Available at retail beginning September 17, the new Cope line will feature smooth, natural tobacco tastes in three long cut varieties: Smooth Hickory, Whiskey Blend

Tornado of Flavor

El Monterey Tornados continue to be the consumers choice for foods that are convenient, flavorful and hot-to-go. Ruiz Foods introduces thenew 3-ounce El Monterey Tornado flavor—Firecracker Chicken—a hotwing style medley of tender chicken and Monterey Jack cheese melted to perfection in a crispy seasoned tortilla. It’s recommended that the product is prepared on the roller

Premium brewing

Premium brewing The L3D, the third generation of Luxus Thermal Dispensers from Fetco Corp., offers several innovations including a freshness timer, which is a lighted gauge that indicates coffee freshness in 15-minute increments for up to four hours, and an easy-to-read, V-shaped volume indicator. Other improvements include a built-in drip tray that slides out for

Small Package, Big Result

C-store operators are always encouraged to update their store furnishings. Often times, spending a little on maintenance updates can reduce costs in the long run. That is why operators may want to look into Taylor Co.’s new countertop product. Taylor Co. introduces the new Model C708 and C709 Crown Series countertop Heat Treatmentsoft-serve dispensing freezers

Guilt-Free Snacking

  LesserEvil Snack Co. introduces its new line of all-natural better-for-you kettle corn snacks. This new collection of gourmet kettle corn is naturally sweetened with brown rice syrup and evaporated cane juice, and comes in four tantalizing flavors: KettleCorn, slightly sweet, slightly salty gourmet popcorn; SinNamon, kettle corn that’s been hit with a cinnamon stick;

Free to Fry

Frymaster Dean continues to lead the industry with innovative designs that meet customers’ changing needs. The new Frymaster Application Series combines an open pot and tube fryer in the same cabinet and shares a common filter. Frymaster and Deancontinue to “Fit the Way You Fry” with high performance, low maintenance and innovative designs to lead

Sweet Surrenders

  Broaster Recipe now offers two delightful selections that provide the ideal finish to any meal. The companys new Fried Mini Cheesecakes, packed in two easy-to-handle 4-pound bags per case, are warm and crunchy on the outside and cool and creamy on the inside. With a cook time of just 60 to 90 seconds at


Lemon-riffic TrueLemon is a cost-effective alternative to fresh lemons that allows retailersto offer the same lippuckering taste in a versatile single-serve packet. TrueLemon is available in a variety of taste packs, including a special 150-ct.dispenser box. Each packet of True Lemon has 0 calories, 0 carbs and 0 gramsof fat per serving, contains no sweeteners