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Reese’s, NCAA Partner On Perfect Play Promotion

Lucky fan to have a shot at winning $1 million. College basketball fans love picking the perfect play, and doing so could win them $1 million, now that the Reese’s brand, a corporate partner of the NCAA for the third consecutive year, has begun its “Perfect Play” promotion. The promotion gives fans the opportunity to

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David Yale Joins Just Born

Yale’s “spectrum of experience will be invaluable to Just Born’s long-standing history of continued growth,” says Co-CEO. Just Born Inc., maker of PEEPS, HOT TAMALES, MIKE AND IKE and PEANUT CHEWS Brand Candies, welcomes David Yale, who has joined the company as president and chief operating officer. In this role, Yale is expected to work

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Mars Wins U.S. State Department Award

Mars Inc. received the U.S. Secretary of State’s 2010 Award for Corporate Excellence (ACE) for its work in cocoa sustainability and efforts to improve economic development in the cocoa-growing region of the Republic of Ghana. Mars was chosen from a record number of 78 nominations submitted by American ambassadors around the world. The ACE awards,

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Pop Rocks Sweepstakes Begins

Starting Jan. 3, Pop Rocks lovers are encouraged to vote for their top pop songs as well as the greatest hits of the 70´s, as part of a new sweepstakes opportunity. The new “U-ROCK” sweepstakes is available on the company´s Web site www.pop-rocks.com, offering consumers the chance to win $100 iTunes Gift Certificates. This is

Staying Alive: Planning to Thrive!by Jim Callahan, Convenience Solutions

Staying Alive: Planning to Thrive! Staying Alive is both the title of an old disco tune, as well as a description of the challenge that today’s c-store operators face. C-store growth in numbers as well as quality continues unabated. I certainly don’t have all the answers about staying relevant, but I have some very interesting

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