CSD/NAG Idea of the Day: Coffee Bar

Today’s Idea of the Day: Customers crave customization and new flavor experiences at the coffee bar. Engage customers by showing them how to combine brewed coffee with an offerings from the cappuccino machine and syrups to create a recipe of the month. This can be done through signage at the coffee bar. If you have

CSD/NAG Idea of the Day: Inventory Tobacco

Today’s Idea of the Day: Inventory tobacco products at shift change. Tobacco products are small and expensive items that are easy targets of theft by dishonest employees. Prevent theft temptation by requiring employees to do a complete cigarette pack and other tobacco products count at every shift change. While it may frustrate staff initially, once

CSD/NAG Idea of the Day: Dinner Bundles

Today’s Idea of the Day: Offer dinner “bundles” or combo deals. Send a clear message to customers that you’re a dinner destination by offering dinner “bundles” or meal deals. Too often, c-stores aren’t top of mind during the dinner daypart. Consider changing that by advertising a dinner bundle, such as two sub sandwiches, a two-liter

CSD/NAG Idea of the Day: Basics

Today’s Idea of the Day: Focus on the basics of foodservice. Before adding to your foodservice program, ensure you have mastered the basics. The basics include superior customer service, well-presented and appealing food, and a spotlessly clean convenience store. These basics will factor into consumer perception of quality and price. No matter how upscale your

CSD/NAG Idea of the Day: Highlight Healthy Snacks

Today’s Idea of the Day: Use signage to identify healthy snacks. Consumers are increasingly looking for healthier snack options, and many customers don’t think of c-stores as having healthy options. A little signage can help change these perceptions and help health conscious customers navigate the snack aisle. Do you offer healthy snack bars? Healthy chips?

CSD/NAG Idea of the Day: Upsell Contests for Employees

Today’s idea of the day: Move tobacco accessories by incentivizing employees to upsell an accessory with every purchase. Consider running a contest with your associates to see who can upsell the most lighters, rolling papers or e-liquids/cartridges to ensure they’re letting customers know these accessories are available every time they buy a tobacco product. Set

CSD/NAG Idea of the Day: Impulse Purchases

Today’s idea of the day: Drive impulse purchases at checkout with higher-priced items. Take a look at the items you place by the front checkout to drive impulse sales and consider how you can revamp this section to make the most profit possible. Are most of the items low-priced items?  If so, consider adding some

CSD/NAG Idea of the Day: Gamify

Today’s idea of the day: Gamify employee rewards. Help motivate employees using gamification. Offer badges, rewards and levels for various jobs well done such as completing a training, helping a customer, properly greeting people who enter the store and so on. Consider tracking results online where everyone can see the results. Making success at work

CSD/NAG Idea of the Day: Energy Efficiency

Today’s Idea of the Day: Contact your utility before making energy efficient upgrades. If you’re considering upgrading to LEDs or adding other energy efficient features, check in with your local utility first. Utilities often run different incentives and sometimes they require you to partner with an approved company or require a visit to your property

CSD/NAG Idea of the Day: Food Truck

Today’s idea of the day: Consider partnering with a local food truck. In today’s increasingly competitive market it is crucial for c-store retailers to move into foodservice. But not all stores have the capacity for a foodservice operation. If you want to bring in foodservice but lack the space at some locations, consider partnering with

CSD/NAG Idea of the Day: Dessert for Breakfast

Today’s Idea of the Day: Add a dessert option for breakfast. One of the trends ahead for 2017 is dessert for breakfast. Think about ways you can offer a menu item that capitalizes on this trend. Ice cream on top of a waffle offering, pastries and doughnuts, or chocolate croissants are all potential options. If

CSD/NAG Idea of the Day: Measure Effectiveness

Today’s Idea of the Day: Measure the effectiveness of your limited time offerings. Many c-store retailers offer limited time offerings (LTOs) among their foodservice items, but many don’t record and analyze the results of how those offerings fared with customers. LTOs offer ample opportunity to gain feedback from your customer base on what types of

NAG/CSD Idea of the Day: Plan for Spoilage

Today’s idea of the Day: Plan for spoilage. If you’re embarking on a foodservice program, know that waste/spoilage is a crucial part of the equation on the road to a profitable program. “Waste is good!” experts will tell you. Make sure you plan for waste in your foodservice budget and make certain employees know to

CSD/NAG Idea of the Day: Door Clings

Today’s Idea of the Day: Add door clings in the cold vault. What goes better with a cold beverage than a chocolate bar? If you’re not using door clings you’re missing out on cross merchandising opportunities that can grow basket spend. Put door cling displays right on your cooler doors and watch incremental candy sales

CSD/NAG Idea of the Day: Seasonal Ingredients

Today’s Idea of the Day: Add seasonal ingredients to sandwiches or other food offerings. Not only are seasonal ingredients a great way to communicate freshness and on-trend creativity to customers, but they are also less expensive than non-seasonal ingredients. It can be as simple as adding a cranberry mustard to sandwiches in fall or seasonal

CSD/NAG Idea of the Day: Prepare for an Aging Population

Today’s Idea of the Day: Prepare for an aging population. Today some 46 million people are 65+, but that number is set to skyrocket to 74 million. Retailers should begin considering adaptations to accommodate the changing set of needs that will come with this age shift. Consider lighting changes—including eliminating blue tones from lighting which

CSD/NAG Idea of the Day: Bulk Buys

Today’s Idea of the Day: Sell bulk items outdoors. Convenience stores have big parking lots and retailers can put them to use to gain more sales. Consider offering seasonal items like mulch, bottled water, firewood and even Christmas trees—all high margin items that are in demand. The possibilities are endless. If you have an idea

Idea of the Day: Check Social Media Before Hiring

Today’s Idea of the Day: Check social media accounts before hiring new employees. Have you met a candidate that you like for a job opening? Do they seem too good to be true? In addition to standard background checks, search Facebook and other social media platforms to learn more about them. You might be surprised

CSD/NAG Idea of the Day: Curb Appeal

Today’s Idea of the Day: Curb appeal counts. You may not have a budget for shrubbery and mulch, but investing just a little operating capital on your exterior can make a big difference when it comes to attracting new customers. Remember, for any potential customers, all they know about your brand is what they see

CSD/NAG Idea of the Day: Training

Today’s Idea of the Day: Train, train and retrain employees. Training employees isn’t something top quartile c-stores do only once. Training employees must be an ongoing process. Don’t be shy about retraining employees in areas where they are deficient. Re-certify their training when it comes to sales of age-restricted products like alcohol and tobacco. What’s

CSD/NAG Idea of the Day: Drive-through Alternatives

Today’s Idea of the Day: Consider drive-through alternatives. While drive-throughs remain popular with customers who find it more convenient to stay in their cars, the concept isn’t feasible for every convenience store. But all retailers can consider drive-through alternatives, such as having guests order via their phones and having an employee meet them at the

CSD/NAG Idea of the Day: Food Variety

Idea of the Day: Showcase food variety on a daily basis. Consumers like routine but they also like variety. Foodservice operators can appeal to both by offering a different themed menu item every day. Think Taco Tuesdays, Pizza Fridays and Meatball Sub Mondays. Not only will it offer customers the variety they crave, but it

NAG/CSD Idea of the Day: Consider Catering Options

Today’ Idea of the Day: Consider Catering Options. If you have a foodservice menu, consider offering catering to local businesses. If you offer sandwiches, for example, contact the local funeral homes and see if you can be their exclusive sandwich caterer for wakes and visitations. Send your ideas to Erin Rigik Del Conte at edelconte@csdecisions.com.

CSD/NAG Idea of the Day: LTOs

Today’s Idea of the Day: Use limited time offers (LTOs) to drive brand awareness, urgency and new customers to your store. Limited time only products that arrive seasonally can help make your store a destination and build a craving with customers who will be excited to return for the product when it again appears on

CSD/NAG Idea of the Day: Collectibles

Today’s Idea of the Day: Put a date on collectibles. If you’re selling collectibles, such as cups, toys or other items, be sure to put the date on the item. Customers like to collect items over a long period of time and look back at how long they’ve been collecting them and recognize which item