bud bottles

Budweiser’s First-Ever Tweet

Announces birth of baby clydesdale featured in Super Bowl XLVII commercial. Budweiser has launched its first-ever Twitter account: www.twitter.com/budweiser. The account went live on Jan. 27. The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first  photo of a member of the elite ”Budweiser Clydesdales Class of 2013,” a beautiful

Coca-cola

Taylor Swift Partners With Diet Coke

Collaboration gives fans exclusive opportunities and extraordinary access. Thanks to record-breaking album sales, Taylor Swift is often associated with the colors gold and platinum, but now she’s officially adding some silver to her collection. Diet Coke has announced a long-term partnership with the superstar, making her a centerpiece of the brand’s iconic Stay Extraordinary platform,

Newcastle

Newcastle Introduces “No Bollocks” Campaign

“No Bollocks” first quarter retail program offers to drive secondary displays and higher basket rings for retailers. Newcastle Brown Ale, a leading imported ale in the U.S., is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The candid and engaging “No Bollocks” retail program is designed

Beer_at_a_cstore

Building a Winning Beer Business

The near-term future of beer sales in convenience stores involves flavor, value and craft products geared toward specific age groups. By Howard Riell, Associate Editor. The good news about beer for c-stores is that consumers absolutely love it. The bad news is that consumers love lots of different types of beer—and there are more places

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New Products Fuel Energy Drink Sales

A handful of big brands own the  market, but they’re not resting on their laurels as new players enter the arena with new flavors and formats. By Marilyn Odesser-Torpey, Associate Editor. The company whose name is synonymous with energy drinks worldwide is still showing that it is bullish on the American market. For the first

Coca-cola

Coke Offers Interactive Commercial Campaign

Fans choose who wins the Coke, during Big Game commercial series. During the most hotly contested gridiron game next month, teams on the quest for the ultimate refreshment will be battling online rather than on the field. This year, Coca-Cola is “gamifying” the Big Game. Through an unprecedented second screen experience, fan engagement within digital,

Wolfgang

Flavored Iced Coffee

Wolfgang Puck Iced Coffee offers four fl avors created by Chef Wolfgang Puck and Executive Pastry Chef Sherry Yard at Spago, Beverly Hills: Cafe au Lait, Crème Caramel, Double Mocha and Vanilla. The iced coffee has only 120 calories, is organic and cold brewed, a process which eliminates the bitter taste coffee can have. Statistics

xyience

New Hydration Line

XYIENCE has introduced three innovative non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade. New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade, which debuted at at the 2012 NACS Show in Las Vegas. The beverages are packaged in Xenergy’s signature 16-ounce silver can that’s been modifi ed

WILBURCURTIS

Freshly-Brewed Coffee

Wilbur Curtis has developed a revolutionary way to keep decanters ready to serve freshly brewed coffee. The FreshTrac digital freshness indicator, available only on Curtis Alpha GT brewers, utilizes a fl ashing, visual indicator that tracks the freshness of coffee right from the point of brewing. It alerts the operator when coffee is no longer

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Stella Artois Unveils New Campaign

Campaign shot by legendary photographer Annie Leibovitz. Stella Artois has announced that photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of the iconic Belgian beer. Leibovitz recently shot a new campaign for Stella Artois that will be formally unveiled at the 2013 Sundance Film Festival. “Annie Leibovitz’s work marries artistic genius with

BlackCrown

Anheuser-Busch Announces Brand Lineup For Super Bowl XLVII Ads

Viewers will see a mix of traditional favorites and the debut of new brands. Anheuser-Busch has announced it will debut four-and-a-half minutes of new ad creative during CBS’s broadcast of Super Bowl XLVII on Sunday, Feb. 3.  Super Bowl icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two

MyTop

Bean Street Coffee Debuts Whipped Topping

Mytop Whip Topping Machine expands coffee customization options. The Pantry Inc.’s Kangaroo Express convenience stores are introducing whipped topping to its Bean Street Coffee customization options, at no costs to its guests. Since Kangaroo Express introduced its new and improved Bean Street Coffee, guests have been invited to build their own brew at the Roo

7-ELEVEN, INC. LOGO

7-Eleven Launches Dollar Coffee Wednesdays

Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer. To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1. The new Brazilian Dark Roast is the leading convenience retailer’s richest, most full-bodied coffee to

Starbucks Reusable Cups

Customers Mixed On Starbucks’ Reusable Cup

Survey shows 57% probably won’t purchase the cup, but seven in 10 think it’s a good idea. More than a quarter of Americans (28%) have already bought or plan on purchasing one of Starbucks’ new $1 reusable coffee tumblers aimed at cutting down on paper cup waste, according to a YouGov Omnibus survey taken Jan.

BlackCrown

The ‘King of Beers’ To Unveil Budweiser Black Crown

First TV spot to be featured during Super Bowl XLVII. It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in

FINAL_GameChanger_

Dos Equis Introduces Game Changer Program

Takes sports viewing to a more interesting level. Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take

Starbucks Reusable Cups

Starbucks Introduces Reusable Cup

The coffee giant aims to sell 5% of all beverages in reusable cups by 2015. Starbucks Corp. is encouraging customers to be more environmentally-friendly with the rollout of its $1 reusable plastic cup, which is available at cafes this week.   The Seattle-based coffee chain has long rewarded customers with a 10-cent discount when they

cumberlandfarmslogo

Cumberland Farms Fundraiser Aids Granby Public Library

A portion of Chill Zone beverage sales are set to support the new library building fund. Cumberland Farms announced that the Granby Public Library will be the beneficiary of a month-long fundraiser to support the construction of the new library and its programs for all populations of Granby, from preschoolers through seniors. For four weeks

STARBUCKS

Starbucks Speaks Out On Fiscal Cliff

Come Together campaign targets Washington lawmakers. Starbucks launched a political campaign this week aiming to attract the attention of Washington policymakers who have been unable to reach a deal to avoid the fiscal cliff, CNN Money reported. Starbucks Chief Executive Howard Schultz sent a letter to employees at its approximately 120 D.C.-area stores to write

Coffee, Cumberland

Cumberland Farms Gives Away More Than One Million Free Cups of Coffee

Annual “Free Coffee Fridays” campaign drives new fans of its Farmhouse Blend. Cumberland Farms has given away more than one million cups of free coffee— 1,099,913 cups to be exact—to customers across 11 states as part of its Free Coffee Fridays promotion. Launched several years ago to kick-off the hot beverage season, the campaign began

Five-Hour

Bursting With Energy

Our nation is in the midst of an energy crisis. And it has nothing to do with the price of oil. Sleep-deprived and overworked, Americans crave anything with the word “energy” on the label. By Howard Riell, Associate Editor. Energy drinks are of course wildly popular, but energy shots—those two-ounce packages loaded with concentrated doses

wawa coffee

Wawa Introduces Single-Serve Coffee

“At Wawa, coffee is more than a hot beverage,” says Wawa CEO. “It’s a way of life.” Wawa Inc. has launched Wawa Original Blend and 100% Colombian in a single-serve container compatible with the popular Keurig brewing system. These coffee products are now available in all of Wawa’s 604 stores in Pennsylvania, New Jersey, Delaware,

dunkin1

Dunkin' Donuts To Open In 12 New Airport Locations

Dunkin’ Donuts’ Trip Planner allows holiday travelers to map all of the Dunkin’ Donuts restaurants along their road trip. With the number of airline tickets sold for Christmas and New Year’s already up more than 50% from last year, Dunkin’ Donuts is prepared for the rush of travelers stopping by to fuel up at its

Vendgogh

Jones & Frank Markets Vendgogh’s Gas Island Vending

Strategic partnership helps bring cold drinks to gas-only customers.   Vendgogh, the provider of Gas Island Vending Solutions has entered into a strategic partnership with Jones & Frank (J&F). J&F is a solution integrator to convenience stores in 16 states along the entire Eastern seaboard, and a Gilbarco distributor, which plans to market, install and

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7-Eleven Offers New Red Bull Flavors

Cranberry, lime and blueberry flavors debuting on 7-Eleven shelves now are scheduled to launch nationally in March 2013. Until the end of the year, 7-Eleven Inc. will be the only retailer to offer its customers the three new Red Bull Editions flavors at its participating stores. In red, silver and blue cans, the Red Bull

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