Bud Light Announces 13-City Summer Tour

Bud Light is hosting a summer campaign, featuring performances from this summer’s hottest music artists. This summer, the Bud Light Party is working to unite the nation over refreshing, ice-cold Bud Lights and the nation’s hottest musical talent, during a a 13-city tour. Furthering the campaign conversation, super delegates of the Bud Light Party campaign

Nutrient Packed Beverages

Fury Beverages LLC has now introduced the new Nature’s Fury NutriDrinks. These new beverages offer consumers a convenient way to replenish their bodies in a healthy manner. In promoting overall wellness, New Nature’s Fury NutriDrink provides 100% of the recommended daily vitamins including A, B3, B5, B6, B12, C and vitamin D per serving. Made […]

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7-Eleven Celebrates Slurpee’s 50th Birthday

7-Eleven is introducing a new Birthday Cake Slurpee flavor in celebration of Slurpee’s 50th birthday. Monday, July 11 is 7-Eleven Day, and as the company’s iconic Slurpee drink is turning 50 this year, 7-Eleven is celebrating its birthday (July 11) with its biggest celebration yet. In celebration of Slurpee Fiftee and 7-Eleven’s 89th birthday, participating

Beverage Sales Heat Up as Consumers Look to Cool Down this 4th of July Weekend

Cold beverage sales are expected to reach their peak over the Fourth of July holiday weekend. Retailers are expecting a spike in business over the coming holiday weekend, in fact, many are predicting that this will be the busiest weekend of the year. Convenience store sales increase as the weather heats up. Store sales from

Portable Wine Spritzers

Barefoot Wine & Bubbly is giving wine drinkers a reason to celebrate with the national launch of Barefoot Refresh Spritzers in convenient and portable cans. The exciting new concept in wine adds a touch of summer to any season. The sleek 8.4-ounce cans are able to go many places where wine bottles and glass aren’t […]

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SuperAmerica and The ICEE Co. Announce New ICEE Flavor and Promotion

A new promotion from ICEE and SuperAmerica is giving fans the chance to win free ICEEs for a year. Select SuperAmerica stores are now offering an exciting new ICEE flavor at an unbeatable price as a part of a new promotion. The ICEE Co. and SuperAmerica, have teamed up with Minnesota United FC player, Jamie

Growth Throughout the Beverage Market

All beverage channels recorded growth in the recent period ending June 18. During the recent four-week period, the beverage industry experienced growth across all channels. A number of brands continue to outperform, and they are helping to drive substantial growth in the market. All Channel Sales Results – Beverage Dollar Sales Improve A new report

Discovering New Energy

As summer gets underway, energy drink producers, as well as convenience stores, hope consumers will embrace new energy selections. By Anne Baye Ericksen, Contributing Editor The Beverage Buzz Memorial Day Retailer Survey by Wells Fargo Securities reported recently that beverage sales notched upward 5.5%, which is a slight improvement over the 4.9% recorded during last

Pouring on the Profits

Ramping up cold and frozen dispensed beverage promotions during the summer months can create a profit center for convenience stores. By Lisa White, Contributing Editor In the past, summer fountain drink wars only took place in the convenience channel. But with today’s quick-service restaurants (QSRs)trying to capture c-stores’ beverage business, this is no longer the

Fountain of Opportunity

Summer is a great time for c-store offerings—few of which are more refreshing and profitable than fountain drinks. By Jim Callahan Have you noticed all the beverage specials that bubble to the surface at convenience stores, and other retail establishments, during this time of the year? Summer weather is a natural fuel for the sale

Dunkin’ Donuts Announces National Launch of Cold Brew Coffee

The perfect summer beverage will soon be available at participating Dunkin’ Donuts restaurants across the country. Already available at participating Dunkin’ Donuts restaurants in the Metro New York and Los Angeles markets, Dunkin’ Donuts new Cold Brew coffee will soon be available to customers across the country, as the brand has announced that the new

The Texas Association of Business has Filed a Lawsuit Against TABC

McLane has joined the Texas Association of Business in its suit against TABC, because TABC’s interpretation of the Texas Alcoholic Beverage Code is harming the Texas economy and job creation. Recent evidence suggests that the Texas Alcoholic Beverage Commission (TABC) has not been applying the Texas Alcoholic Beverage Code in a fair, consistent, legal manner,

7-Eleven Pairs Sour Patch with Slurpee

This summer, customers have access to a new Sour Patch inspired Slurpee flavor. 7-Eleven Inc. is once again working with Sour Patch to create a new sour-to-sweet experience for customers. The brands are now introducing their newest creation, the exclusive Sour Patch Redberry-flavored Slurpee drink. Sour Patch Redberry Slurpee has the flavor of Redberry Sour

Innovation Should Spur Growth for Monster

Retailers expect the two new beverage concepts from Monster to drive significant growth for the company.  Monster recently introduced two new innovation platforms, and these new creations are expected to drive incremental growth for the company. A recent survey of convenience store retailers from Wells Fargo Securities has granted insight into the retailer’s perspective on

Summery Ale Variety Pack

Newcastle Brown Ale has announced the introduction of its third, limited-edition variety pack, brewed in collaboration with Newcastle’s sister brewery, Caledonian. Available at retail beginning this May, Newcastle’s Variety Pack Batch #3 will include the brand’s new Caley Amber Ale in combination with returning, limited edition Newcastle British Pale Ale and flagship Newcastle Brown Ale. […]

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Pennsylvania Retail Licensees Gain Access to LOOP

Pennsylvania licensees can now order wine and spirits through a convenient online ordering system. The Pennsylvania Liquor Control Board (PLCB) has now made the Licensee Online Order Portal (LOOP) available foe 15,000 retail licensees to use. LOOP is a new Internet-based system, which was developed by PLCB, that allows licensees to order wine and spirits

Dunkin’ Donuts Launches Wildberry Smoothie

Dunkin’ Donuts has expanded its line of fruit smoothies to help guests cool off this summer. Just in time for the summer heat, Dunkin’ Donuts has added the new Wildberry flavor to the brand’s Fruit Smoothie line. The Wildberry Smoothie is freshly-prepared with creamy low-fat yogurt, blended with real strawberry, raspberry, blueberry and blackberry. Wildberry

Starbucks to Launch Bottled Ready-to-Drink Cold Brew

Select grocery and convenience stores will soon offer new bottled Starbucks Cold Brew Coffee. Just in time for summer, Starbucks has announced the launch of a new bottled Starbucks Cold Brew coffee. According to a news release from Starbucks, coffee lovers can now purchase the new Starbucks Cold Brew coffee from grocery and convenience stores,

Swiss Farms to Debut its Own Signature Coffee Line

In celebration of its new coffee line, Swiss Farms is offering free coffee and mini donuts to customers from June 19-24.  Swiss Farms has announced the launch of its own line of signature premium coffee. The new Swiss Farms Coffee line includes three premium coffee roasts. Starting on Father’s Day, Sun., June 19, Swiss Farms is offering

Philadelphia Becomes First City to Impose Soda Tax

A new tax on certain non-alcoholic beverages in Philadelphia has been enacted, not to deter customers from consuming caloric beverages, but to make the city more money. On Thurs. June 16, 2016, Philadelphia became the first state to enact a 1.5-cent-per-ounce tax on soda, tea, sports and energy drinks. This is the first success of

Cumberland Farms Debuts HYPERFREEZE

In celebration of the branding of its frozen beverage, Cumberland Farms is launching a digital scratch-off promotion. Cumberland Farms has officially given its fan-favorite frozen beverage its own unique identity. The frozen drink now sports the official title HYPERFREEZE. In addition to the dink’s new name, the company has also redesigned the cups to give

Alcoholic Sodas

A new alcoholic soda has now hit the market, with the recent debut of Hard Frescos, an alcoholic nod to Mexican street sodas. The new line consists of natural, premium-brewed alcoholic hard sodas, made with high-quality ingredients. Real cane sugar, real fruit and real juice. Inspired by the fresh pressed juices that are part of […]

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Beverage Industry Outlook Remains Favorable

Manufacturers in the beverage industry continue to evolve to meet consumers’ needs, and this has helped the industry to remain vital. Current trends and the future outlook for the beverage industry were discussed at the recent Beverage Digest “Market Smarts” Conference in New York, and Wells Fargo Securities, who presented and sat on a panel

Coffee Creamers Join the Clean Label Movement

Coffee creamer manufacturers are looking to meet consumer demand by developing creamers with fewer ingredients. A new report from Packaged Facts has revealed that there may be a great deal of product innovation on the horizon in the coffee creamers market. In recent years, the majority of product development in this particular market largely consisted

Sheetz Applauds Pennsylvania Liquor Law Reforms

New reforms to the Pennsylvania liquor laws will grant consumers greater convenience, as they will now have the ability to purchase beer and wine at Sheetz stores.  Customers of Pennsylvania Sheetz Convenience Stores are being granted the convenience of purchasing beer and wine at Sheetz stores. Pennsylvania’s newly adopted modernized bill, PA-HB 1690, will change