Tomato-based Beer Mix

Tecate, the authentic Cerveza “con Caracter,” has announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of


Zero-Calorie Beverages

Honest Tea is expanding its zero-calorie beverage offerings in 2015, unveiling three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting March 2015. In addition to the new product launches, the company is


The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to

Cocktail-Inspired Beverages

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8% ABV cocktail-inspired beverage available in three flavors—Long Island, Firewalker and Hurricane—that combines the great taste of America’s favorite cocktail flavors with the

RaceTrac Updating Frozen Drink Branding

Based on RaceTrac Insiders’ survey results, RaceTrac updates its frozen beverage logo. This April, updated branding for RaceTrac’s Numb Skull frozen drink offering is set to debut in more than 380 RaceTrac stores. In November 2014, RaceTrac was considering a rebranding effort for its Numb Skull frozen drink offering and decided to survey its most

Vegetable And Fruit Juice

Campbell Soup Co., the makers of V8, is innovating the shelf-stable juice category with the introduction of new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, are 60 calories or

Two New IPAs

The Samuel Adams brewers have released two new brews to the Rebel IPA family: Rebel Rouser Double IPA and Rebel Rider Session IPA. These two new brews are inspired by the West Coast hops found in Rebel IPA, a West Coast-style IPA released for the first time in 2014. All brews in the Rebel IPA

Protein-Infused Water

In just a few short months, the roll-out of sugarfree trimino protein-infused water in the Midwest is beginning to resonate with its target audience: women interested in a healthy, refreshing alternative to sugary soft drinks, one that hydrates and serves as a delicious protein supplement. Nationwide, trimino is available in over 1,500 retail locations in

Cane Sugar Fountain Program

Jones Soda Co., a premium beverage company known for its customer-designed packaging, has launched the expansion of its premium Jones Cane Sugar Soda fountain program. Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent

Energy Category Growth Remains Strong

Red Bull reclaims leadership position, according to Wells Fargo. The energy category had solid dollar sales growth of 9.3%, driven by continued solid results from Monster and Red Bull, reported Wells Fargo Securities, citing Nielsen data for the four-week period ended Jan. 17, 2015. Monster generated solid 10.4% dollar sales growth (+9.7% for 12 weeks),

Peach Tea + Energy

Monster Energy has introduced the newest addition to its Rehab line, Monster Rehab Peach Tea + Energy. Packed with B vitamins, electrolytes and coconut water, Rehab Peach Tea + Energy packs a triple threat that quenches thirst, fires you up, and is the perfect choice after a hard day’s night. Peach tea has long been

Frozen Beverage Revolution

Known for thrills, chills and even spills, frozen beverages have grown from meager c-store beginnings to celebrity status. By Pat Pape, Contributing Editor Before frozen dispensed beverages made a mark in venues such as amusement parks, movie theaters and shopping food courts, the unique product was born and raised in the convenience store industry. No

Mars Announces Consortium for Sequencing the Food Supply Chain

Partners with IBM Research on collaborative food safety platform. Scientists from IBM Research and Mars Inc. have established the Consortium for Sequencing the Food Supply Chain, a collaborative food safety platform that will leverage advances in genomics to further our understanding of what makes food safe. Protecting the global food supply is a monumental public

Beer Industry Summit Key Takeaways

Wells Fargo outlines beer category trends. Wells Fargo recently attended Beer Business Daily’s 12th Annual Beer Industry Summit and came away generally encouraged by industry trends. Key themes throughout the two-day conference were: (1) the surging growth of crafts, fueled by new brands and consumer demand for variety & authenticity; (2) the ever-increasing importance of

Driving Better Beer Sales

Craft beer sales are soaring but top quartile retailers are using a balanced approach to grow all segments. By Erin Rigik, Senior Editor Convenience store retailers are preparing for another year of fragmentation and changing dynamics in the beer category in 2015. Beer across all retail channels is projected to end 2014 up 1% in

Real Milk

fairlife ultra-filtered milk was introduced to the c-store industry in the 2014 NACS Show Cool New Products Preview Room in October. Through its venture with fairlife, The Coca-Cola Co. is accelerating national availability of a new line of real milk that tastes great and provides natural nutrition. fairlife is ultra-filtered to provide 50% more natural

Up For Whatever

Bud Light has introduced a new bottle designed to find out just how “Up For Whatever” its fans really are. The “The Perfect Beer for Whatever Happens” hit store shelves on Dec. 15. Each new bottle of Bud Light features a unique “Up For Whatever” message on its label that is intended to inspire spontaneous

Ready-to-Drink Coffee

Coca-Cola Co. has introduced illy issimo Ready-to-Drink Coffee, which was featured in the 2014 NACS Show Cool New Products Preview Room. New illy issimo offers a range of ready-to-drink coffee made with illy’s unique blend of 100% natural Arabica coffee and no added preservatives. Featuring the finest ingredients that create the pure pleasure of coffee

Plenty of Energy

As sales chug along, energy drinks continue to be an influential driver in the beverage market. By Howard Riell, Associate Editor The energy category continues to be a staple of the convenience store mix. And while top-selling brands such as Red Bull and Monster remain on top, consumers are coming to look for new flavors

Nielsen Data Shows Solid Improvements in Energy Category

Wells Fargo weighs in on beverage category numbers. Energy drinks sales are improving, while liquid tea and sports drinks sales remain strong, a recent report by Wells Fargo Securities reported. Total carbonated soft drinks (CSDs)—excluding energy drinks—dollar sales were up 0.1% (up 0.5% for 12-weeks) in the latest XAOC Nielsen period during the four weeks

ROO Cup Returns

Kangaroo Express guests save on fountain beverages this holiday season. Kangaroo Express recently invited ROO Cup fanatics to “take back summer” by bringing its 2014 ROO Cup to any Kangaroo Express location to enjoy unlimited 25-cent ROO Cup refills on frozen and fountain beverages between Dec. 15-21. The 2014 ROO Cup has captured the hearts

Refresh Your Taste Buds

The makers of Simply Orange and Simply Lemonade, experts at delivering great tasting juices and juice drinks made with deliciously simple ingredients, are giving fans an all-new way to enjoy a refreshing taste experience. Simply Juice Drinks, a premium line of all-natural, not-from-concentrate juice drinks, are available in three great-tasting flavors—Fruit Punch, Tropical and Mixed

Shrink-Wrapped Six-Packs

What’s better than a bottle of Uncle Si’s Iced Tea? A six-pack! Chinook USA and Duck Commander Family Foods are introducing shrink-wrapped six-packs for each of the four flavors of Uncle Si’s Iced Tea: Sweet, Un-Sweet, Peach, and Half & Half (half iced tea/half lemonade). The six-packs are shipping to wholesalers throughout Chinook USA’s 26-state

Winning With Wine Sales

Murphy USA grows its wine section and store sales through a collaboration with E.&J. Gallo Winery. By Erin Rigik, Senior Editor Through a collaboration with E. & J. Gallo Winery, Murphy USA is working towards growing its wine category. The c-store chain is set to expand the number of locations offering wine from 112 to

Scotch Ale

The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that represents the best of English and Scottish brewing: a rich, full-flavored and fulfilling Scottish ale with toffee notes at 6.4% ABV and 40 IBUs. Scotch Ale is a bold yet balanced beer that will please lifelong Newcastle fans as well as