Single-Serve Sangria

After an incredible 500% growth in 2014, MYX Beverage LLC has announced another innovative single-serve offering: MYX Fusions Sangria, expected to reach shelves on July 1, just in time for the 2015 summer season. The company, co-owned by international pop superstar Nicki Minaj, is taking the next bold step in the single-serve, ready-to-drink wine market […]

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Health & Wellness Key Trend At Beverage Digest Conference

From fewer calories to smaller package sizes, the beverage industry caters to heath conscious consumers. Wells Fargo Securities LLC came away with positive takeaways about the future of the beverage industry after attending Beverage Digest’s “Wall Street Smarts” Conference in New York. “A key theme in this year’s conference was how best to respond to

Monster, Coca-Cola Transaction Complete

Wells Fargo predicts a positive long-term opportunity for the energy drink companies, even as the short term may have its bumps. A previously-announced transaction between Coca-Cola and Monster closed Friday, June 12, 2015. With the transaction complete, Monster now gains access to Coca-Cola’s global distribution network and energy brands, plus $2.15 billion in cash in

Regional Slurpee Flavor Comes To Michigan, Ohio 7-Eleven Stores

7-Eleven partners with Faygo to introduce a new flavor for frozen beverage customers. Detroit-based soft drink company Faygo announced via twitter this week that it’s partnering with convenience store chain 7-Eleven on a regional slurpee flavor for Michigan and Ohio. The flavor is called Faygo Rock & Rye. The Huffington Post reported that Faygo Rock

Newcastle Introduces Summer Retail Program

Customers can submit Instagram videos for a chance to visit the birthplace of Newcastle. Newcastle Brown Ale is launching a 2015 summer retail and on-premise campaign beginning July 3, Independence Eve, inviting Americans to raise a pint of Newcastle and submit videos via social media for a chance at a free trip to England. This

Heineken Launches ‘Best Tasting Light’ Program

Summer beer campaign focused on taste to drive trial and sales. Heineken is introducing a 360 degree summer promotion spanning national TV, digital, Web, social and retail/on-premise activation to shift the light beer conversation back where it belongs—to taste. Heineken Light is the winner of the “Best Tasting Low Calorie Lager” for the second year

Creamy Delicious Milk

HP Hood, one of the largest branded dairy operations in the U.S., announced that Hood Simply Smart Milk is now available in a 96-ounce size at retailers across New England. The company launched the new size following customer demand. With the rich, creamy taste of fuller fat milk, Simply Smart Milk offers 25% more protein […]

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The ICEE Co. has introduced a fun-mix ICEE mix in: ICEE Popping Candy. Mix-ins are hot in frozen beverages and ICEE popping candy is sure to add a blast of fun and burst of flavor to the coldest drink in town. Consumers simply purchase a package of ICEE popping candy along with their ICEE and […]

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Millennials Drive Energy Drink Consumption

Older Millennials prove to be a core customer for these energy boosting beverages. Americans love their energy drinks and shots, especially older Millennials (consumers ages 27-37) who may be transitioning to parenthood and might be most in need of that extra boost to get them through the day. A recent report by Mintel found that

Dos Equis Launches Luna Rising Campaign

C-store retails can appeal to beer customers with this fully-integrated campaign. Dos Equis just introduced its summer of 2015—Luna Rising—a retail and on-premise promotional campaign, designed to capitalize on the outdoor summer occasions that rise with the moon. The promotion kicks off June 1 and runs through the end of August. Dos Equis’ Luna Rising

Beverage Dollar Sales Show Solid Growth

Wells Fargo report shows energy, beer, salty snacks and carbonated soft drinks all posting gains. Wells Fargo Securities LLC, quoting Nielsen data, showed carbonated soft drinks (CSDs), energy drinks and beer dollar sales were up for the four-week period ending May 16, 2015. CSD (excluding energy) dollar sales in all channels were up +2.6% for

7-Eleven Goes Wild With Animal Slurpee Straws

Novelty cups reminiscent of vintage glass milk bottles accompany the new straws.    Starting May 26, 7-Eleven Inc. is introducing limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals—the eagle, fox, wolf and cat. The straws retail for $1.49 at participating stores. Accompanying the collectible straws are new novelty Slurpee

Refreshing Lemonade

With summer just around the corner, Red River Tea Co. has unveiled its latest beverage innovation, Teazzers Squeeze, a unique, refreshing lemonade available for restaurants, convenience stores and other quality soft drink vendors. Teazzers Squeeze offers the perfect balance of tart and sweet with real lemon flavor. The company’s patent-pending puck formula—available in gelatin or […]

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Frozen Beverage Blending Station

Taylor Co. has introduced the MagnaBlend Frozen Beverage Blending Station to meet operators’ high-volume demands for frozen beverages while increasing profitability. The MagnaBlend station integrates a blender, shaved ice dispenser and rinse station into one machine, eliminating the need for multiple prep areas. With a nine-second blend time, the machine increases efficiency and service speed. […]

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Cumberland Farms Introduces Signature f’real Milkshake

Cools and caffeinates customers for $1.99. Cumberland Farms is celebrating spring by introducing the new Farmhouse Blend f’real Milkshake. The new milkshake combines the brand’s signature Farmhouse Blend Coffee with real ice cream and dairy-fresh milk, which is blended in a convenient, on-the-go cup—and contains no artificial flavors or preservatives. Customers can purchase the milkshake

Chocolate Caramel Cappuccino

Give your guests an escape from the rush of the day with White Chocolate Caramel featuring Kraft Caramels from General Foods International. Launched in 2014, this treat is a decadent combination of rich chocolate and the creamy, sweet caramel flavor expected from Kraft Caramels. Your customers will love the on-trend flavor of this delectable offering. […]

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In-Store Beverage Sales Up

The four weeks ending April 18, 2015 see strong results across all channels. Citing Nielsen beverage “all channel” data for the four weeks ending April 18, 2015, Wells Fargo Securities LLC reported that all channel dollar sales, including grocery, drug, mass and convenience stores were up for each major manufacturer. Coca-Cola dollar sales were up

Sweet Cream Flavored Creamer

International Delight has introduced new Cold Stone Creamery Sweet Cream to its line of non-dairy flavored creamers. The new flavor adds a rich, creamy indulgence to coffee and brings to mind the taste of fresh, homemade ice cream. Consumers are looking for customization when it comes to their coffee with 41% of consumers reporting that […]

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Slim Cans

Talking Rain Beverage Co., the makers of Sparkling Ice beverages, is expanding the brand’s packaging offerings with the addition of eight-ounce slim cans. Available in convenient eight-count fridge packs, Sparking Ice will offer four flavors in the new format, including fan favorites Black Raspberry, Orange Mango, Kiwi Strawberry and Cherry Limeade. The addition of Sparkling […]

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C-Store Beverage Sales Strong in Q1

Industry tailwinds continue. Wells Fargo Securities LLC recently completed its Beverage Buzz survey for the first quarter of 2015, where it polls beverage retailers, representing over 15,000 convenience store (c-store) locations across the U.S. “Based on our ‘Beverage Buzz’ survey results, it appears non-alcoholic beverage trends remain very strong with +6.4% sales growth in Q1

Extend Cinco Celebrations and Sales

Dos Equis’ Dos De Mayo Program debuts. Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National

“Share a Coke” Campaign Returns

Offers 1,000 reasons to enjoy a Coke this summer. Coca-Cola is bringing back one of its most successful U.S. programs of all time. “Share a Coke” swept the nation last summer and, beginning this week, Coca-Cola bottles across the country will once again feature the names of millions of Americans. Back by popular demand, Coca-Cola

Red Berries and Ginger Flavors

Strongbow Hard Apple Ciders has launched two new flavors, Strongbow Red Berries and Strongbow Ginger, as part of a brand new variety pack launch. The variety pack, which also features Strongbow Gold Apple and Strongbow Honey, includes three bottles of each flavor and is sold nationally, available year-round. With refreshment at its core, Strongbow Red […]

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Red Berries and Ginger Flavors

Strongbow Hard Apple Ciders has launched two new flavors, Strongbow Red Berries and Strongbow Ginger, as part of a brand new variety pack launch. The variety pack, which also features Strongbow Gold Apple and Strongbow Honey, includes three bottles of each flavor and is sold nationally, available year-round. With refreshment at its core, Strongbow Red […]

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7-Eleven Holds Bring-Your-Own-Cup Slurpee Day

Slurpee fans are invited to bring their own, sanitary and no-larger-than-10- inches- in-diameter container to fill with their favorite Slurpee flavors this Saturday from 11 a.m. to 7 p.m. at a participating 7‑Eleven store. Bring your carafes … beakers … goblets … jars … or anything else that could even remotely be considered a cup