Heineken Introduces “They Score. You Score” Program

Encourages soccer fans to choose Heineken for all soccer viewing occasions. Heineken strengthens its longstanding support of the beautiful game by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season. Beginning March 1, Heineken’s fully-integrated, 360° retail and


7-Eleven Adds Alkaline88 Water

Alkaline Water Co. expects its c-store presents to grown substantially in 2017. Some 300 7-Eleven stores in Southern California have added Alkaline Water Co. Inc.’s innovative, state-of-the art, proprietary electrolysis beverage process packaged and sold under the trade name Alkaline88, in 700-milliliter sports-top bottles. “Just in time for the New Year, Southern California consumers can


Premium Water

The Alkaline Water Co. Inc. is the developer of an innovative, state-of-the-art, proprietary electrolysis beverage process packaged and sold in 500-milliter, 700-milliter, one-liter, three-liter and one-gallon sizes under the trade name Alkaline88. Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the […]

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Protein On-The-Go

E-hydrate, the maker of natural Protein On-the-Go, has expanded its distribution in convenience and drug stores, securing deals with Kum & Go, TA TravelCenters and APlus at Sunoco. E-hydrate Protein On-the-Go is unlike any other product currently on the market. The patent-pending pouch becomes a bottle when you add water, allowing customers to enjoy a […]

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Organic Hydration

Core Nutrition is committed to delivering ultra-purified, clean and crisp tasting water with the “perfect pH” of 7.4 to satisfy the growing consumer demand for next- generation, healthy functional beverages. The health conscious hydration line has pioneered itself to the forefront of the industry by catering to a wide variety of lifestyle and dietary preferences […]

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Philadelphia Soda Tax To Remain

Judge dismisses beverage industry lawsuit against city of Philadelphia over soda tax. Philadelphia can keep its soda tax, a judge has ruled. Judge Gary Glazer dismissed the beverage industry’s lawsuit against the city of Philadelphia regarding the soda tax “in its entirety” on Friday, according to a report in the Philadelphia Business Journal. An attorney


New Generation of Coffee Drinkers Shape Market

Ready-to-drink coffee sales to reach nearly $18 billion by 2020. Coffee sales are going strong, according to market research firm Packaged Facts. The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10%. By 2020, Packaged Facts expects sales of packaged and ready-to-drink coffee in


Jamaican-Produced Beer

The first cases of iconic Red Stripe Beer, produced once again in the brand’s homeland of Jamaica, arrive on U.S. retail store shelves as the brand readies its aggressive plan to energize growth in the U.S. Following the acquisition of a controlling stake of Red Stripe in October 2015, HEINEKEN has successfully brought production of […]

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Juice Alternative for Kids

AquaBall is a naturally-flavored, vitamin-enhanced, zero-calorie, dye-free and sugar-free alternative to juice and soda. The only zero-calorie, sugar-free and preservative-free children’s beverage, AquaBall provides a simple solution to finding a beverage that both kids and parents will love. AquaBall waters are available in four flavors: Berry Frost, Fruit Punch, Grape and Strawberry Lemonade. The brand […]

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Rehydrate & Recharge

HYDRIVE Energy Water is light, refreshing and specifically formulated so customers get all the hydration benefits of water with the added perk of energy from B Vitamins and caffeine. The tagline says it all: Rehydrate. Recharge. Enjoy the flavor and function you need, without the calories you don’t. Hydrive Energy Water comes in four, zero-calorie […]

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Elevated Coffee Experience

Born from the adventure of a lifetime and raised in Austin, Texas, High Brew puts expertly-crafted cold brewed coffee in a can to enjoy whenever and wherever you want it. We believe that great coffee helps you navigate anything the day throws your way, that’s why we cold brew every batch to be smooth, bold and full […]

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Strong Growth Ahead for Tea

New innovation in the tea category engages customers. Tea sales in the U.S. have shown strong growth in 2016, continuing the upswing in ready-to-drink and refrigerated categories. In the brand new report” Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition,” market research firm Packaged Facts estimated tea sales slightly exceeded $7 billion in 2015,


AFPD Supports Michigan Bill Allowing Retailers to Ship Wine

Opens unique sales opportunities. The Associated Food and Petroleum Dealers (AFPD) applauded the House passing Senate Bill 1088 on Dec. 14. SB 1088, introduced by Sen. Peter MacGregor (R) allows retailers to ship wine directly to customers via common carrier like UPS and FedEx, provides for exciting new delivery abilities for beer, wine and spirits,


Michigan House Passes Senate Bill Allowing Growler Sales

Michigan merchants who carry an SDD license can sell beer in growlers under SB 973. The Associated Food and Petroleum Dealers (AFPD) applauded the Michigan House passing Senate Bill 973 late yesterday on Dec. 14. SB 973, introduced by Sen. Dave Hildenbrand (R) on May 18, 2016, allows merchants licensed to sell package liquor for


The Coca-Cola Co. Reveals Succession Plans

James Quincey succeeding Muhtar Kent as CEO, effective May 1, 2017. The Coca-Cola Co. this week announced succession plans set to occur in 2017. The company’s Board of Directors has approved unanimously the recommendation of chairman and CEO Muhtar Kent for an evolution of the company’s senior leadership structure. Under the new structure, company veteran


Beverage News: Beer Up, Energy Flat

Total snack and beverage dollar sales up 3%. Wells Fargo Securities has released all channel sales results for beverages and snacks ending Dec. 3, 2016. Carbonated soft drink (CSD) declined while beer sales grew and energy sales were “muted.” All channel dollar sales (including grocery, drug, mass and convenience stores) for the total snack and


f’real Foods Partners with Make-A-Wish

Introduces Frosted Cupcake Milkshake LTO and donates more than $100,000 for wishes. Emeryville, Calif.-based f’real foods supports Make-A-Wish through over $100,000 in annual contributions and a social media consumer wish program that drives further donations. f’real sells self-serve milkshakes, smoothies and frozen coffee product in over 16,000 locations across the U.S. and Canada, including convenience


Premium Energy Beverage

UPTIME Energy is one of the fastest growing energy beverages in the country. The beverage’s users, surveyed from its social networks, are attracted to the product because of its streamlined, premium packaging, but it’s the refreshing taste that has them returning to purchase more. UPTIME separates itself from the sea of competitors in the vault […]

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Office Fridge

Anheuser-Busch is continuing to lead the way for innovation in the beer industry by introducing the latest in ultimate smart technology: The Office Bud-E Fridge. Designed to support office managers, this commercial-size smart fridge is the perfect tool for making sure ice cold beer is always available for team meetings, happy hours and Fridays at 5 […]

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Redesigned Teas

At the NACS Show 2016, The Coca-Cola Co. featured Peace Tea as a member of the company’s family of brands, for the first time. Peace Tea is now available in newly redesigned 23-ounce cans in seven flavors, including Razzleberry, Caddy Shack, Sweet Lemon Tea, Green Tea, Georgia Peach, Sno-Berry and Texas Style Sweet Tea. For […]

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Dispensed Craft Beverages

Sunny Sky Products is introducing a revitalized look behind Pure, its dispensed craft beverage line. With a modern and fresh feel, Pure’s new rebrand will be sure to grab the attention of your customers at the fountain. Pure consists of Sunny Sky’s deliciously-crafted sodas made with cane sugar as well as craft teas, lemonades and […]

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Rutter’s Debuts Beer Caves at Three Stores

C-store customers can now shop for a range of beer options, seven days a week at select Rutter’s locations. Having recently gained the ability to sell beer, Rutter’s rolls out its new beer cave offering at three locations. The first three Rutter’s stores to feature beer are located in Mercersburg, Newberrytown, and Hamburg, Pa. Rutter’s


Frostop Launches Black Cherry

The root beer and cream-flavored soft drink company now carries seven varieties in 24-ounce bottles to satisfy a wide-range of beverage consumers. Frostop, the award-winning beverage company quenching America’s thirst since 1926, is proud to expand its beverage portfolio with the launch of Black Cherry in the company’s nostalgic 24-ounce, plastic bottle. The flavor of


Alternative Energy Drinks

Energy drink producers are banking on convenience store customers’ growing interest in better-for-you beverage products to energize sales. By David Bennett, Senior Editor Against a towering LED backdrop at The NACS Show this past October in Atlanta, singer CeeLo Green had showed up to greet onlookers at the +RED Elixir exhibit. In an opposite corner,


7-Eleven Rolls Out Local Slurpee Flavors

Regional favorites available in select markets across the nation. 7-Eleven’s Slurpee is appealing to customers on a local level. Seven regional soda fan favorites are now being made into frozen Slurpee flavors. Customers in select markets across the U.S. can now slurp on familiar, popular soft drink flavors right from their hometown. The new regional