Diet Coke FROST cups

Diet Coke FROST Debuts At 7-Eleven

First frozen product offering in Diet Coke’s history. Diet Coke is introducing a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke FROST has natural cherry flavor to deliver a refreshing uplift. Each 20-ounce serving has 30 calories and

Xyience_barcode

XYIENCE Launches Power to Win Team Ambassador Program

XYIENCE looks for athletes and fitness influencers to join its inaugural ambassador program. XYIENCE, a sports nutrition brand and maker of Xenergy, the official energy drink of the UFC, is looking for athletes and fitness influencers in select metropolitan areas to be part of its inaugural Power to Win Team. Applicants who are over the

iced tea

California Proposes Sugary Beverage Warning Labels

Bottles of soda and sugar juice drinks could be required to carry warning labels as soon as July 2015. California state lawmakers and medical experts have proposed a state law that would require sugary drinks sold in the state to carry health warning labels similar to those required on packs of cigarettes, the Los Angeles

newcastle

Newcastle Launches Unofficial Underdog Program

Program leverages 2014 March Madness college basketball tournament season. Newcastle Brown Ale is setting the stage for increased sales during the 2014 college basketball tournament season with retail and on-premise programming that celebrates the underdog.newcastle Newcastle’s Unofficial Beer of the Underdog program elements encourage adult fans everywhere to cheer on their favorite underdog team for

AmberWEB_

Hard Cider In 16-ounce Cans

Woodchuck Hard Cider is introducing 16-ounce cans of its flagship Amber cider to the market.  Woodchuck Amber has been crafted to the same recipe since 1991, and remains the top selling Woodchuck cider style nationwide. The 12-ounce Amber cans first rolled off the line in 2012.  That package has seen growth of 42% over the last

Henekein

Heineken Brings UEFA Champions League To U.S. Fans

At retail, interactive displays and POS will encourage consumers to text to sign in to the UCL program. Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S. Program elements are designed to create excitement

Henekein

HEINEKEN Debuts 8.5-Ounce Slim Can

HEINEKEN USA is introducing the first 8.5-ounce slim can format in the premium price segment. Beginning March 1, 2014, Heineken 8.5-ounce Slim Can 12-packs will roll out at retail outlets across the country just in time to capitalize on the spring/summer and on-the-go outdoor occasions. “The 8.0-8.9-ounce can size experienced explosive growth in 2012, growing

DosDeMayo_PriceCard

Dos Equis Extends Cinco Celebration

This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday.  This year’s Dos Equis’ Dos de Mayo retail and on-premise program includes

Tax On Beer Considered To Help Pay For Health Care

Crafting a Winning Beer Strategy

While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory.By Howard Riell, Associate Editor Keeping tabs on ever-changing consumer preferences is part of the day-to-day routine for convenience store retailers. And when it comes to beer, preferences change from store to

Energy

The Energy Category Maintains Vitality

Two-ounce shot and can sales have been on an upward growth trajectory since 2010 and with the economy improving the category is expected to continue on this positive growth path.     By Pat Pape, Contributing Editor Despite speculation that the energy category would bottom out, the drinks, shots and mixes that perk up fatigued consumers

ncasef-opposes-new-york-soft-drink-ban0

Carbonated Soft Drinks Buoyed Slightly By Thanksgiving Holiday

Challenges remain for CSDs as customers shift to other beverage options. It’s been a rough road for carbonated soft drinks amidst competition from other beverage categories. The decline in total carbonated soft drinks’ (CSDs)—excluding Energy—dollar sales growth slowed considerably to -0.4% in the latest XAOC Nielsen period during the four-weeks ended Dec. 21, 2013  (vs.

EFSA Verdict Could Impact Diet Soda

Negative sentiment causing a Diet downturn in CSDs, could be reversed with the help of social media in light of a decision by EFSA. This month, the European Food Safety Authority (EFSA) declared Aspartame to be safe. On Dec. 10, 2013, EFSA issued a report declaring that the consumption of Aspartame. “While the FDA long-ago

newcastlecabbie

Newcastle Introduces Limited-Edition Cabbie Black Ale

Company also launches Taxi Magic partnership to promote responsible alcohol consumption. Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide.

Musicalbuds

Budweiser Rings In The Holidays With Musical Buds

Budweiser recently released a YouTube video in celebration of the holiday season: Musical Buds http://www.youtube.com/watch?v=Mm4bDNQOdhw&feature=youtu.be . Budweiser’s take on Jingle Bells was made with actual sounds from Budweiser bottles—and for the next version, Budweiser is asking fans to submit their own musical notes through Vine and Twitter, tagging their videos with #MusicalBuds.  Those who submit

ncasef-opposes-new-york-soft-drink-ban01

Beverage Industry Innovation Boosts Hope

Wells Fargo Securities reports from the Beverage Digest Conference in NYC. Wells Fargo Securities reported on this week’s Beverage Digest’s Conference in New York City, which included presentations by executives at Coca-Cola Co., Pepsi, Dr Pepper Snapple Group, and Coca-Cola Enterprises Inc. as well as Nestle NA Waters, Green Mountain Coffee Roasters (GMCR), PureCycle, and

XYIENCE Partners With Capital Distributing

Expands distribution area for Xenergy in Oklahoma. XYIENCE Xenergy, the official energy drink of the UFC, announced a new partnership with Capital Distributing LLC that will offer access to more than 1,800 retail doors within the eight counties in the Oklahoma City metro that the distributor serves. The agreement includes all eight of XYIENCE Xenergy’s

barefoot

Becoming A Wine Destination

C-stores have a huge opportunity to delve into the wine category, which continues to grow in popularity. By Erin Rigik, Associate Editor. Year after year, the wine category continues to show strong growth as a result of innovative new products, premium price segments and flavor innovation. These new flavor trends and surging interest are positioning

energy

Energizing Product Sales

An increasingly competitive market for “energy-boosting” products continues to propel energy shot sales. As such, overall growth of energy drinks and shots has been influenced positively by new product launches and expanded retail distribution. By John Lofstock, Editor. Convenience stores are increasingly becoming known as the place to purchase energy shots. The industry now accounts

Coffee-Mug-Words

Courting Coffee Customers

Updated equipment, a sizeable counter area and multiple brew flavors can help position your chain as a coffee destination. By Erin Rigik, Associate Editor. The competition for coffee customers continues to brew among the various channels, with convenience stores feeling increased pressure from Starbucks, Dunkin’ Donuts and numerous QSRs—even Walgreens’ new superstore prototype in Chicago

Rosashorchata

Ready-To-Drink Horchata

Rosa’s Horchata LLC has launched the first shelf-stable, premium-quality, branded Horchata throughout Chicagoland and Northern Illinois. This delicious milk and rice-based beverage, which is flavored with cinnamon and vanilla, is a staple of the Hispanic/Mexican-American household, and can now be enjoyed with the convenience of a single-serve, ready-to-drink, shelf-stable offering. Horchata is an authentic and

Living Essentials Launches 5-hour Energy Helps Amazing People Program

Program recognizes people who strive to make others’ lives better. Living Essentials LLC, the distributor of 5-hour ENERGY shots, announced the national launch of the “5-hour ENERGY Helps Amazing People program,” which recognizes outstanding people who, despite their own challenges, give their time and energy to make the lives of others better. Those who are

beverages-booming01

Beverage Survey Reveals Trends

Food accompaniment grows as beverage occasion. Kantar Worldpanel, which maintains one of the largest continuous consumer survey panels in the world, recently analyzed the top trends driving the U.S. Beverage market. Its report Kantar Worldpanel 2013 Beverage Trends found customer needs are evolving, and they are drinking beverages to fulfill needs beyond the primary ones

Coca-Cola Acquires ZICO Beverages

Pioneering coconut water brand joins Coca-Cola family. The Coca-Cola Co. has acquired the outstanding ownership stake in ZICO Beverages LLC, makers of ZICO Pure Premium Coconut Water.   The acquisition will unlock more capability for ZICO, including marketing, selling, manufacturing, innovation and distribution opportunities. Additionally, The Coca-Cola Co. will gain a leading position in one

Price-Card.indd

HEINEKEN USA Introduces Bring Your Sunday Best Portfolio

“Big game party hosts everywhere are looking for solutions that take their guests experience to a new level,” notes director of trade development for HEINEKEN. This year, HEINEKEN USA, a leading importer of upscale beer brands, is bringing its game face with the Bring Your Sunday Best portfolio retail program featuring Heineken, Dos Equis, Newcastle

Corner Store Salutes Military With Free Beverage on Veterans Day

“Our Team Members have strong relationships with our customers and are excited to honor those who have served our country and community,” says CEO of CST Brands. In honor of Veterans Day on Nov. 11, Corner Stores across the U.S. are saluting military members and veterans by giving away any size Cibolo Mountain coffee or

7ads6x98ycss.php