Minute Maid Drops Lemonade

Liquid Water Enhancer

Minute Maid has introduced a liquid water enhancer that contains real fruit juice for refreshment on-the-go. People can add a splash of flavor to their water with Minute Maid Drops in Lemonade, Fruit Punch, Mango Tropical or Raspberry Lemonade. Conveniently packaged, Minute Maid Drops are perfect for the on-the-go lifestyle. Each bottle makes approximately 28

Woodchuck

Hard Cider Honors Cancer Survivors

One of America’s original craft ciders is once again “going pink” to support an important community organization. Last year, the Vermont Hard Cider Co., makers of Woodchuck Hard Cider, unveiled the newest addition to its Private Reserve Line, Woodchuck Pink. This cider was created to honor and support the work of Survivorship NOW, a Vermont-based

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CSD Sales Growth Trends Downward As Isotonics Improve

Energy drinks meanwhile are up 8.3% for the latest Nielsen data period. The carbonated soft drink category continues to struggle. Total carbonated soft drinks (CSDs), excluding energy, saw dollar sales decline 2.1% (-1.9% for 12 weeks) in the latest XAOC Nielsen period during the four weeks ending March, 15, 2014 (versus -3.4% in the prior

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Authentic Dos-A-Rita Lager Margarita

Dos Equis, one of the fastest growing Mexican import beers in the U.S., has announced the launch of Dos Equis Dos-A-Rita, the premium, ready-to-serve Lager Margarita that will hit retail accounts beginning this spring. Modeled after the popular cocktail recipe originally created on-premise in Texas, Dos-A-Rita is a blend of Dos Equis Lager and classic

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Cherry Flavored Energy

Living Essentials, LLC continues to support military causes with the introduction of a new, limited edition cherry flavor of 5-hour ENERGY. From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour ENERGY to the Special Operations

beer

Technomic Releases Report On Trends in Adult Beverages

Whiskey surges as vodka slows, beer market evolves and domestics dominate wine. Declines in beer, the continued premiumization and price inflation across the industry is resulting in dollar increases and volume declines, according to Technomic’s just-released Special Trends in Adult Beverage Report: 2014 State of the Industry. Per capita consumption, volume and dollars rose for

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Dunkin’ Donuts Plans For 46 New Restaurants In Sacramento

More than 150 standalone Dunkin’ Donuts planned for California over next several years. Dunkin’ Donuts has signed of a multi-unit store development agreement with existing franchise group, Sizzling Donuts LLC, for 46 new restaurants throughout the greater Sacramento metro area and surrounding cities of Stockton, Modesto, Tracy, Manteca, Placerville and Davis, Calif.   Over the past

milk splash

Mixed Results for the Dairy Business

With dairy consumption in America trending downward, c-store operators will need to sharpen their merchandising and promotional skills, and provide consumers with alternatives, to keep business brisk. “I can tell you that while the ice cream business is solid, the overall dairy business is declining rapidly,” said Richard Reilly, president of family-run Reilly’s Dairy Inc.

iced tea

Tea Sales Remain Solid While Packaged Juice Falters

While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and added value in their libations, drink manufacturers have been rolling out juices and teas infused with vitamins,

energy shots

Energy Shots Growth Slows, But Remains Steady

Selling energy shots is highly advantageous. The small package size means retailers can place them in multiple locations without taking away from other items. Because most people drink them warm, they don’t need to take valuable cooler space. And the standard $2.99 price gives them a nice ring. Retailers report brisk sales to everyone from

Energy

Big Brands Boost Energy Drinks Success

Soft drink sales might be flat, but thanks to energy drinks, the convenience store cold vault is as popular as ever. The energy drinks category saw dollar sales in convenience stores of $6.67 billion for the 52 weeks ended Dec. 1, 2013, according to IRI Convenience All Scan data. Dollar sales were up 5.94% from

carbonated

Despite Popularity, Carbonated Soft Drinks Facing Challenges

Not very long ago, carbonated soft drinks (CSDs) were the rage of a young Baby Boomer generation. Coke and Pepsi ruled the cold door, and life was good for convenience store retailers. But that day has passed, as the category has been flat—or even in decline—for several years, forcing retailers to reset coolers to capitalize

water

Bottled Water, Sports Drinks Remain Strong

Make no mistake—the move away from carbonated soft drinks (CSDs) to what consumers perceive as healthier beverage options is for real. This includes a shift from diet CSDs as well as full-caloried offerings. And one of the major beneficiaries of this move has been the bottled water category, including flavored and enhanced offerings. According to

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Craft, Imports Propel Beer

Beer has long been a staple of convenience stores—a destination stop for adult consumers looking to pick up a 6- or 12-pack on the go. But over the years, consumer trends have changed exactly what they’re picking up. The first change came in the 1970s and early ‘80s, when the Baby Boomer generation matured, and

BEER

Roadrunner Pushes Forward with Innovative Retail Programs

A growler beer program and self-serve frozen yogurt bring fun concepts to the chain’s customers in four states. By Erin Rigik, Senior Editor /News & Online Innovation is the corner stone of all successful retail offerings and Roadrunner Markets is fully committed to keeping its store programs fun and exciting.Mountain Empire Oil’s Roadrunner Markets, with

Mang-o-Rita 8oz 12 pack

Bud Light Lime Expands

The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors—Mang-O-Rita and Raz-Ber-Rita—as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor—Bud Light Lime Cran-Brrr-Rita—as a  limited-time season offering  in 2013. The brand anticipates continued success with the launch

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5-hour ENERGY Sponsors Mexican Soccer Star

Living Essentials, the distributor of 5-hour ENERGY shots, announced the sponsorship of Mexican soccer star Oribe Peralta, marking the company’s first major advertising campaign focused exclusively on Hispanic consumers.  Peralta, striker for the Mexican National Team and MX Santos Laguna team, is a top scorer in the CONCACAF Champions League and was the 2013 CONCACAF

Diet Coke FROST cups

Diet Coke FROST Debuts At 7-Eleven

First frozen product offering in Diet Coke’s history. Diet Coke is introducing a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke FROST has natural cherry flavor to deliver a refreshing uplift. Each 20-ounce serving has 30 calories and

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XYIENCE Launches Power to Win Team Ambassador Program

XYIENCE looks for athletes and fitness influencers to join its inaugural ambassador program. XYIENCE, a sports nutrition brand and maker of Xenergy, the official energy drink of the UFC, is looking for athletes and fitness influencers in select metropolitan areas to be part of its inaugural Power to Win Team. Applicants who are over the

iced tea

California Proposes Sugary Beverage Warning Labels

Bottles of soda and sugar juice drinks could be required to carry warning labels as soon as July 2015. California state lawmakers and medical experts have proposed a state law that would require sugary drinks sold in the state to carry health warning labels similar to those required on packs of cigarettes, the Los Angeles

newcastle

Newcastle Launches Unofficial Underdog Program

Program leverages 2014 March Madness college basketball tournament season. Newcastle Brown Ale is setting the stage for increased sales during the 2014 college basketball tournament season with retail and on-premise programming that celebrates the underdog.newcastle Newcastle’s Unofficial Beer of the Underdog program elements encourage adult fans everywhere to cheer on their favorite underdog team for

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Hard Cider In 16-ounce Cans

Woodchuck Hard Cider is introducing 16-ounce cans of its flagship Amber cider to the market.  Woodchuck Amber has been crafted to the same recipe since 1991, and remains the top selling Woodchuck cider style nationwide. The 12-ounce Amber cans first rolled off the line in 2012.  That package has seen growth of 42% over the last

Henekein

Heineken Brings UEFA Champions League To U.S. Fans

At retail, interactive displays and POS will encourage consumers to text to sign in to the UCL program. Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S. Program elements are designed to create excitement

Henekein

HEINEKEN Debuts 8.5-Ounce Slim Can

HEINEKEN USA is introducing the first 8.5-ounce slim can format in the premium price segment. Beginning March 1, 2014, Heineken 8.5-ounce Slim Can 12-packs will roll out at retail outlets across the country just in time to capitalize on the spring/summer and on-the-go outdoor occasions. “The 8.0-8.9-ounce can size experienced explosive growth in 2012, growing

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Dos Equis Extends Cinco Celebration

This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday.  This year’s Dos Equis’ Dos de Mayo retail and on-premise program includes

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