Heineken Launches ‘Best Tasting Light’ Program

Summer beer campaign focused on taste to drive trial and sales. Heineken is introducing a 360 degree summer promotion spanning national TV, digital, Web, social and retail/on-premise activation to shift the light beer conversation back where it belongs—to taste. Heineken Light is the winner of the “Best Tasting Low Calorie Lager” for the second year


Creamy Delicious Milk

HP Hood, one of the largest branded dairy operations in the U.S., announced that Hood Simply Smart Milk is now available in a 96-ounce size at retailers across New England. The company launched the new size following customer demand. With the rich, creamy taste of fuller fat milk, Simply Smart Milk offers 25% more protein […]

The post Creamy Delicious Milk appeared first on CStore Products.


The ICEE Co. has introduced a fun-mix ICEE mix in: ICEE Popping Candy. Mix-ins are hot in frozen beverages and ICEE popping candy is sure to add a blast of fun and burst of flavor to the coldest drink in town. Consumers simply purchase a package of ICEE popping candy along with their ICEE and […]

The post ICEE With A POP appeared first on CStore Products.

Millennials Drive Energy Drink Consumption

Older Millennials prove to be a core customer for these energy boosting beverages. Americans love their energy drinks and shots, especially older Millennials (consumers ages 27-37) who may be transitioning to parenthood and might be most in need of that extra boost to get them through the day. A recent report by Mintel found that

Dos Equis Launches Luna Rising Campaign

C-store retails can appeal to beer customers with this fully-integrated campaign. Dos Equis just introduced its summer of 2015—Luna Rising—a retail and on-premise promotional campaign, designed to capitalize on the outdoor summer occasions that rise with the moon. The promotion kicks off June 1 and runs through the end of August. Dos Equis’ Luna Rising

Beverage Dollar Sales Show Solid Growth

Wells Fargo report shows energy, beer, salty snacks and carbonated soft drinks all posting gains. Wells Fargo Securities LLC, quoting Nielsen data, showed carbonated soft drinks (CSDs), energy drinks and beer dollar sales were up for the four-week period ending May 16, 2015. CSD (excluding energy) dollar sales in all channels were up +2.6% for

7-Eleven Goes Wild With Animal Slurpee Straws

Novelty cups reminiscent of vintage glass milk bottles accompany the new straws.    Starting May 26, 7-Eleven Inc. is introducing limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals—the eagle, fox, wolf and cat. The straws retail for $1.49 at participating stores. Accompanying the collectible straws are new novelty Slurpee

Refreshing Lemonade

With summer just around the corner, Red River Tea Co. has unveiled its latest beverage innovation, Teazzers Squeeze, a unique, refreshing lemonade available for restaurants, convenience stores and other quality soft drink vendors. Teazzers Squeeze offers the perfect balance of tart and sweet with real lemon flavor. The company’s patent-pending puck formula—available in gelatin or […]

The post Refreshing Lemonade appeared first on CStore Products.

Frozen Beverage Blending Station

Taylor Co. has introduced the MagnaBlend Frozen Beverage Blending Station to meet operators’ high-volume demands for frozen beverages while increasing profitability. The MagnaBlend station integrates a blender, shaved ice dispenser and rinse station into one machine, eliminating the need for multiple prep areas. With a nine-second blend time, the machine increases efficiency and service speed. […]

The post Frozen Beverage Blending Station appeared first on CStore Products.

Cumberland Farms Introduces Signature f’real Milkshake

Cools and caffeinates customers for $1.99. Cumberland Farms is celebrating spring by introducing the new Farmhouse Blend f’real Milkshake. The new milkshake combines the brand’s signature Farmhouse Blend Coffee with real ice cream and dairy-fresh milk, which is blended in a convenient, on-the-go cup—and contains no artificial flavors or preservatives. Customers can purchase the milkshake

Chocolate Caramel Cappuccino

Give your guests an escape from the rush of the day with White Chocolate Caramel featuring Kraft Caramels from General Foods International. Launched in 2014, this treat is a decadent combination of rich chocolate and the creamy, sweet caramel flavor expected from Kraft Caramels. Your customers will love the on-trend flavor of this delectable offering. […]

The post Chocolate Caramel Cappuccino appeared first on CStore Products.

In-Store Beverage Sales Up

The four weeks ending April 18, 2015 see strong results across all channels. Citing Nielsen beverage “all channel” data for the four weeks ending April 18, 2015, Wells Fargo Securities LLC reported that all channel dollar sales, including grocery, drug, mass and convenience stores were up for each major manufacturer. Coca-Cola dollar sales were up

Sweet Cream Flavored Creamer

International Delight has introduced new Cold Stone Creamery Sweet Cream to its line of non-dairy flavored creamers. The new flavor adds a rich, creamy indulgence to coffee and brings to mind the taste of fresh, homemade ice cream. Consumers are looking for customization when it comes to their coffee with 41% of consumers reporting that […]

The post Sweet Cream Flavored Creamer appeared first on CStore Products.

Slim Cans

Talking Rain Beverage Co., the makers of Sparkling Ice beverages, is expanding the brand’s packaging offerings with the addition of eight-ounce slim cans. Available in convenient eight-count fridge packs, Sparking Ice will offer four flavors in the new format, including fan favorites Black Raspberry, Orange Mango, Kiwi Strawberry and Cherry Limeade. The addition of Sparkling […]

The post Slim Cans appeared first on CStore Products.

C-Store Beverage Sales Strong in Q1

Industry tailwinds continue. Wells Fargo Securities LLC recently completed its Beverage Buzz survey for the first quarter of 2015, where it polls beverage retailers, representing over 15,000 convenience store (c-store) locations across the U.S. “Based on our ‘Beverage Buzz’ survey results, it appears non-alcoholic beverage trends remain very strong with +6.4% sales growth in Q1

Extend Cinco Celebrations and Sales

Dos Equis’ Dos De Mayo Program debuts. Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National

“Share a Coke” Campaign Returns

Offers 1,000 reasons to enjoy a Coke this summer. Coca-Cola is bringing back one of its most successful U.S. programs of all time. “Share a Coke” swept the nation last summer and, beginning this week, Coca-Cola bottles across the country will once again feature the names of millions of Americans. Back by popular demand, Coca-Cola

Red Berries and Ginger Flavors

Strongbow Hard Apple Ciders has launched two new flavors, Strongbow Red Berries and Strongbow Ginger, as part of a brand new variety pack launch. The variety pack, which also features Strongbow Gold Apple and Strongbow Honey, includes three bottles of each flavor and is sold nationally, available year-round. With refreshment at its core, Strongbow Red […]

The post Red Berries and Ginger Flavors appeared first on CStore Products.

Red Berries and Ginger Flavors

Strongbow Hard Apple Ciders has launched two new flavors, Strongbow Red Berries and Strongbow Ginger, as part of a brand new variety pack launch. The variety pack, which also features Strongbow Gold Apple and Strongbow Honey, includes three bottles of each flavor and is sold nationally, available year-round. With refreshment at its core, Strongbow Red […]

The post Red Berries and Ginger Flavors appeared first on CStore Products.

7-Eleven Holds Bring-Your-Own-Cup Slurpee Day

Slurpee fans are invited to bring their own, sanitary and no-larger-than-10- inches- in-diameter container to fill with their favorite Slurpee flavors this Saturday from 11 a.m. to 7 p.m. at a participating 7‑Eleven store. Bring your carafes … beakers … goblets … jars … or anything else that could even remotely be considered a cup

Purified, Balanced Water

Award winning beverage entrepreneur Lance Collins and award winning producer and songwriter Lukasz Gottwald, aka Dr. Luke, have joined forces to launch CORE Natural Water. CORE Natural Water is ultra-purified using a seven stage proprietary process including U.V., carbon filtration, reverse osmosis and ozonation that removes harmful impurities and contaminants. It is then balanced with […]

The post Purified, Balanced Water appeared first on CStore Products.


Ronald Den Elzen to succeed Dolf Van Den Brink who will lead HEINEKEN Mexico. HEINEKEN USA has announced that effective July 1, Dolf van den Brink will be the new CEO of Cuauhtémoc Moctezuma/HEINEKEN Mexico. He will be succeeded by Ronald den Elzen, the current managing director of HEINEKEN Portugal. Van den Brink has been

Commitment to Coffee Excellence

More than two decades ago, Greg Lorance discovered where he wanted to work—Cumberland Farms. Today, he and the company are facing the future together. By David Bennett, Senior Editor It’s been a long time since Greg Lorance worked the third shift at convenience retail chain Cumberland Farms. As an 18-year-old clerk at the time, he

Tea & Juice Sales Keep Flowing

Consumers’ desire for newer, healthier and more convenient drinks is fueling c-stores’ profits. By Howard Riell, Associate Editor Dual demand for healthy packaged beverages and variety still drives sales of teas and juices at convenience stores. To take advantage of such momentum, attentive c-store owners and operators are paying heed to the trends, keeping top-selling

Flavored Sparkling Waters

Cascade Ice zero-calorie sparkling flavored waters are refreshing, delicious beverages that the whole family will love. Cascade Ice waters do not contain unnecessary and unhealthy “extras” like sodium, gluten or sugar. Fans love the great taste and are thrilled to have a healthier option than sugary juices and sodas. With over 21 delicious flavors including […]

The post Flavored Sparkling Waters appeared first on CStore Products.