Beer Tasting

Craft Beer Brewers Gain Double-Digit Volume Share

“Craft brewers are key in keeping the overall industry innovative and growing,” says chief economist for the Brewers Association. The Brewers Association (BA), the trade association representing small and independent American craft brewers, released 2014 data on U.S. craft brewing growth. For the first-time ever, craft brewers reached double-digit (11%) volume share of the marketplace.

Starbucks Reusable Cups

Starbucks Reaffirms Growth Strategies

Looks to increase market cap to $100 billion. Starbucks Corp. kicked off its 23rd Annual Meeting of Shareholders, with more than 2,800 partners, shareholders, invited guests and board members in attendance. Together with the Starbucks leadership team, Howard Schultz, chairman and CEO of Starbucks, will honor the accomplishments of the company over the past year

Eden-Gourmet_product-pic

Syrups & Shakers

Sunny Sky Products Inc. introduces Eden Gourmet Syrups & Shakers. Fashioned with natural flavors and pure cane sugar, Eden Gourmet products promise rich indulgent flavor that you and your customers will love and enjoy. An array of flavors are available for adding to coffee, hot or cold tea, smoothies, juices cocktails and desserts. Choose from […]

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Patriotic_cherry_2015_glossy_v31

Back by Popular Demand

Living Essentials LLC, the distributor of 5-hour ENERGY shots, continues to support military causes with the announcement of a second year of limited edition cherry flavored 5-hour ENERGY shots. From May 1 through July 31, 2015, the company will donate five cents from the sale of every specially marked red, white and blue bottle of […]

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Beer Tasting

Craft Beer Drinkers Go Beyond IPAs

Some 83% of craft beer drinkers say they also drink non-craft beer. As the craft beer category becomes increasingly competitive with larger companies and niche brewers alike entering the market, attempting to edge out established players, research shows that brewers have their work cut out for them when attracting craft drinkers. Market intelligence agency, Mintel

Faygo

Regional 7-Eleven Stores Introduce Redpop Slurpee

Participating 7‑Eleven stores in Ohio and Michigan now carry new Redpop Slurpee drink. The flavor is a home-town favorite from Faygo Beverages. Faygo Beverages and 7‑Eleven Inc. have announced an exclusive partnership to release the long-demanded combination of their flagship products—the Faygo Redpop Slurpee drink. Beginning this month, Redpop Slurpee beverages are available at more

Beer Flight.

Diversity Brings Change to Beer Market

The once-popular domestic beer segment, still referred to in the industry as “popular” beer, has steadily been losing market share the last few years. In fact, “big beer’s lagging performance is hindered most by declining volume sales in the massive light beer segment (49% market share),” said Beth Bloom, food and beverage analyst for the

Bottles of energy sport drinks

Healthy Drinks Spur Big Business

A vast majority of consumers consider bottled water—in all of its forms—to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults aged 18 years and older for the International Bottled Water Association. By product type, bottled waters are classified as

Iron Man Slurpee cups and straws

Cold, Frozen Drinks Tout Destination

Very few categories within the convenience store industry say ‘destination sales’ like cold and frozen beverages. That’s because over the last five decades, the category has grown up side by side with the c-store industry—the whole time reflecting the changing tastes and cultural propensity of the American consumer. According to The NPD Group, the iced

Group of various soda drinks in aluminum cans isolated on white

CSDs Remain Relevant Through Innovation

Everyone says consumers are shunning carbonated soft drinks (CSD) for healthier beverage options. Yet CSD still dominates in the beverage market, controlling at least a 20% slice. Consumers’ desire for healthier beverages is spurring movment in the category. The Big Three soft drink companies—Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group—last year pledged their support

tea

Teas, Juices Equal Refreshing Results

Ready-to-drink (RTD) bottled teas and juices have improved in quality over the last few years, which is one reason why the category has expanded greatly in the U.S. Additionally, greater numbers of organic, low- and no-sugar RTD tea and juice products have broadened consumer choices within the category. And what’s good for the consumer is

energyshots

Energy Shots Dip, But Set To Rebound

Dollar sales of energy shots topped $773 billion, for the 52 weeks ending Dec. 28, 2014, according to Information Resources Inc. (IRI) data. That was a 4.78% drop from the same period a year ago. Also, unit sales dipped 4.58% to more than 245 million. Gary Hemphill, managing director of research for New York City-based

Energy Drinks

Energy Drinks Remain Strong

Energy Drinks (non-aseptic) saw total dollar sales of $7.19 billion, up 5.74% for the 52 weeks ending Dec. 28, 2014, according to Information Resources Inc. (IRI). Unit sales for the same period totaled 2.97 billion, up 6%. Red Bull led the category with $2.84 billion in dollar sales, up 7.16% over last year. Monster Energy

Twisted Tea

New Hard Tea Flavors

The Twisted Tea Brewing Co. has announced the release of Twisted Tea Strawberry Lime and Twisted Watermelon Lemonade, both available nationwide. Twisted Tea Strawberry Lime is a refreshing hard iced tea that combines the taste of real iced tea with fresh, fruity strawberry notes highlighted by a hint of lime. Made with real watermelon juice,

COFFEE

Connecting With Coffee Customers Gets Personal

While some c-stores are adding barista-staffed bars to compete in the coffee arena, most are finding simpler ways to make brew buying a more personalized experience for their customers. By Marilyn Odesser-Torpey, Associate Editor. With about 11,000 chain and 14,000 independent cafes in the U.S., according to the Specialty Coffee Association of America (SCAA), consumers

Heineken

Beers of Mexico

HEINEKEN USA has announced the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul—a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join HEINEKEN USA’s outstanding Mexican beers—Dos Equis Lager, Tecate and Sol—in one convenient Fiesta Pack. The pack will be supported

HUSA_16CANS.eps

Tomato-based Beer Mix

Tecate, the authentic Cerveza “con Caracter,” has announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of

honestTea

Zero-Calorie Beverages

Honest Tea is expanding its zero-calorie beverage offerings in 2015, unveiling three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting March 2015. In addition to the new product launches, the company is

Anheuser-Busch Lemon-Ade-Rita

Lemon-Ade-Rita

The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to

Bud-Light-MIXXTAIL-Firewalker-8-Pack

Cocktail-Inspired Beverages

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8% ABV cocktail-inspired beverage available in three flavors—Long Island, Firewalker and Hurricane—that combines the great taste of America’s favorite cocktail flavors with the

RaceTrac's New Numb Skull logo.

RaceTrac Updating Frozen Drink Branding

Based on RaceTrac Insiders’ survey results, RaceTrac updates its frozen beverage logo. This April, updated branding for RaceTrac’s Numb Skull frozen drink offering is set to debut in more than 380 RaceTrac stores. In November 2014, RaceTrac was considering a rebranding effort for its Numb Skull frozen drink offering and decided to survey its most

v-8

Vegetable And Fruit Juice

Campbell Soup Co., the makers of V8, is innovating the shelf-stable juice category with the introduction of new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, are 60 calories or

RebelRider_Bottle_Blue

Two New IPAs

The Samuel Adams brewers have released two new brews to the Rebel IPA family: Rebel Rouser Double IPA and Rebel Rider Session IPA. These two new brews are inspired by the West Coast hops found in Rebel IPA, a West Coast-style IPA released for the first time in 2014. All brews in the Rebel IPA

Trumino

Protein-Infused Water

In just a few short months, the roll-out of sugarfree trimino protein-infused water in the Midwest is beginning to resonate with its target audience: women interested in a healthy, refreshing alternative to sugary soft drinks, one that hydrates and serves as a delicious protein supplement. Nationwide, trimino is available in over 1,500 retail locations in

JonesSoda

Cane Sugar Fountain Program

Jones Soda Co., a premium beverage company known for its customer-designed packaging, has launched the expansion of its premium Jones Cane Sugar Soda fountain program. Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent

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