Cheerwine 20oz Eminence

Deep South Expansion

For the first time, soft drink brand Cheerwine is coming to Alabama, western Georgia and the Florida Panhandle. The move marks an important step toward its goal of being available in all 50 states by its 100th anniversary in 2017 by aligning distribution with Buffalo Rock Co., the largest independent, single-shareholder-owned Pepsi bottler in the

xyience

XYIENCE Announces Distribution Partnership With Polar Beverage

The official energy drink of the UFC increases its presence in the New England market.  XYIENCE Xenergy, the official energy drink of the UFC, has announced that a new distribution partnership with Worcester, Mass.-based Polar Beverages will expand the brand’s presence in New England. Polar will offer all eight flavors of Xenergy energy drinks, the

7-eleven 125

Tea Time at 7-Eleven

Retailer introduces fresh-brewed iced tea in 3,000 stores. 7-Eleven Inc. is brewing something fresh this summer to quench the thirst of Big Gulp fans. The convenience retailer is introducing fresh-brewed iced tea, available in either sweetened or unsweetened flavors, at more than 3,000 participating 7-Eleven stores. Stores where the fresh-brewed iced tea is available are

sodapalooza

California Approves Bill Requiring Warning Labels For Sugary Beverages

Bill heads to the state Assembly. The California Senate has passed a bill that would require sugary soft drinks to carry labels warning of obesity, diabetes and tooth decay, Reuters reported. The bill passed on Thursday, May 29, by a 21-13 vote, and next heads to the state Assembly. If passed, Governor Jerry Brown would

Corona

Fill Your Summer

Corona Extra is introducing its first ever bilingual and multicultural summer campaign called “Fill Your Summer.” Throughout the summer (from May 6 – Sept. 8, 2014) season, Corona, the beer synonymous with summer, will help consumers fill their summer to truly make it memorable. The platform is built around a single idea relevant to BOTH

sportsdrink

Beverage Sales Up Over Memorial Day

Wells Fargo finds weather, promotions driving cold vault sales. Wells Fargo Securities’ recent Beverage Buzz survey found that c-store beverage sales were up 4% during the 2014 Memorial Day holiday, compared to 2% in 2013. The survey of beverage retailers represented tens of thousands of c-store locations across the country. Wells Fargo attributed the growth

Coca-cola

App Lets Freestyle Users Dispense Personal Beverage Mix

Pilot runs through June before nationwide launch later this year. Building on its legacy as a game-changing innovation, Coca-Cola Freestyle is about to make the consumer experience even more personal. Beginning this month, an enhanced “Create Your Own Mix” feature on the popular Coca-Cola Freestyle app will allow users to choose from 100+ drink options

JollyRancher_primary_Fruit

New Jolly Rancher Flavors

Sunny Sky Products LLC, a manufacturer and distributor of specialty dispensed beverages, announced it was awarded the license agreement to produce, package, sell and distribute Jolly Rancher-branded products. The products include concentrated flavor mixes and ready-to-use flavor mixes for frozen carbonated and non-carbonated frozen beverages in the U.S., Mexico and Canada. Sunny Sky Products will

slurpeejar

7-Eleven Capitalizes On Mustache Trend

Rolls out mustache straws, mason jar mugs for Slurpee. It was only a matter of time. They’re seemingly everywhere – on party supplies, clothing, jewelry, candy, decals, at ‘stache bashes, in party photo booths, even on cars and baby pacifiers. Now, mustaches are on Slurpee drink straws too, the perfect accompaniment to this summer’s new,

HB_CAN-00103_rendering_CocWaterOriginal250mL

Organic, All-Natural Coconut Water

Harvest Bay from Blue Marble Brands has introduced six varieties of coconut water packaged as individual 250-ml. (8.4 fluid ounce) aseptic units.  Displayed in a reach-in cooler or arranged artfully over crushed ice at point of sale, Harvest Bay is a perfect partner to help boost grab ‘n’ go retail sales in foodservice operations. Harvest

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7-Eleven Introduces First Regional Slurpee Flavor

Michigan residents can enjoy a Vernors Slurpee at more than 200 locations. 7-Eleven Inc. knew that Michigan residents love Vernors Ginger Ale and that the Detroit area is the Slurpee capital of the U.S. So why not mix the two for a first-ever regional Slurpee beverage flavor? The retailer has introduced a Vernors Slurpee frozen

desperados can

One-Of-A-Kind Beer

Heineken USA has announced the arrival of Desperados, a one-of-a-kind beer blended with tequila barrel-aged lager that delivers a uniquely refreshing and smooth taste. Crafted at the crossroads of beer and spirits techniques, Desperados is the ultimate beer for nightlife and fun, perfect for adult consumers, 21 and older, who are looking for memorable nights

racetrac

RaceTrac Celebrates Sodapalooza

Stores in Florida, Georgia and Texas will offer FREE drink refills all summer. Customers can cool off this summer at RaceTrac during Sodapalooza FreeFill 2014. This celebration has officially kicked off in all Georgia, Florida and Texas RaceTrac stores and is sure to add a little “pop” to everyone’s day. Starting May 4 until July

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Kangaroo Express Debuts 2014 ROO Cup

The ROO Cup offers 25-cent refills through Sept. 30, keeping special deals, including a free ROO Cup refill with purchase of a grill item, flowing all summer long. Kangaroo Express has announced its ROO Cup, a collectible cup refillable with any fountain and frozen beverage for only 25 cents, is now available in stores for

xyience

XYIENCE to Hit More Shelves in Pennsylvania and New Jersey

Davis Beverage Group partnership expands reach of XYIENCE. XYIENCE Xenergy, the official energy drink of the UFC, has announced that a new partnership with Davis Beverage Group now offers the brand access to more than 1,500 stores in central and eastern Pennsylvania, including Harrisburg Allentown and Bethlehem. The agreement also includes parts of western New

Strut&Rut

Energy For The Outdoorsman

Solvi Acquisition, parent company of Strut & Rut Energy shot announced that the energy filled, pomegranate-flavored, cozy shot designed for the outdoorsman will now be available for sale on Amazon. This new partnership with the eCommerce giant is a move toward offering customers an easy and convenient place to purchase the product, that until now

CrystalLight

Bag-in-Box

As carbonated soft drinks sales continue to decline, many operators are seeking new opportunities to increase beverage profits while providing patrons with the refreshing drinks they want. With 90% aided brand awareness (according to Aided, IPSOS Brand Health Tracker, Year End 2013), CRYSTAL LIGHT Bag-in-Box can easily help operators regain their cold beverage sales. In

Woodchuck

Summer Brews

Woodchuck Hard Cider has released two new products, which represent the craft cider makers’ commitment to both innovation and its passionate fan base. Woodchuck Cellar Series Mint is the most recent cider to be released in the Cellar Series line. Mint is handcrafted from fresh Vermont McIntosh and Irish bittersweet apples. The twist turns up

XL Energy

Even More Energy

New York-based XL Energy Drink has expanded the retail presence of all SKU’s into Albertsons Northwest—the product is now available in over 100 stores in the states of Washington, Oregon and Idaho, at an everyday low price of $1.29/can. XL Energy Drink’s success story began in Poland in the year 2000. The company immediately started

carbonated

Carbonated Soft Drinks Under Pressure

Isotonics and sparking water are up, while carbonated soft drinks struggle. Carbonated soft drinks (CSD) excluding energy, saw dollar sales decline 4.8% (-3% for 12 weeks) in the latest XAOC Nielsen period during the four weeks ended April 12, 2014 (versus -4.1% prior year) driven by an equivalent unit pricing increase of 1% and equivalent

Newcastle Bombshell 6 pk[7]

Newcastle Bombshell Blonde Ale Returns

Newcastle Brown Ale is bringing back the popular Newcastle Bombshell Blonde Ale this summer, featuring a swimsuit-clad bombshell on its packaging. Newcastle Bombshell is brewed with Cascade, Hallertau and Northdown hops. The combination helps balance the light-colored golden ale’s light aroma and bitterness with toasted malt for a smooth, clean finish. Bombshell is a well-balanced

V8Splash

Refreshing Summer Favorite

With the introduction of V8 Splash Lemonade, Campbell Soup Co. provides a refreshing twist on this favorite seasonal beverage. V8 Splash Lemonade comes in a convenient 64-ounce bottle—which serves up multiple glasses of a light and crisp summer drink that comes in two delicious flavors: Lemonade and Strawberry Lemonade. The product contains an excellent source

ICEE

New Summer Flavors

The ICEE Co. has announced new summer promotional flavors, Strawberry, Watermelon and Pina Colada. These exciting and fun flavors will be in market through June 2014, and will be offered in ICEE  and Fanta syrups.  These promotional flavors are the perfect way to kick of spring and summer. The tropical vibe of Pina Colada, delectable

fountain

Growing the Dispensed Beverage Business

Whether it’s partnering with a buying group or negotiating a better contract on your own, fountain sales offer unprecedented profit potential. By Howard Riell, Associate Editor Getting the best price possible at the soda fountain can be crucial to a convenience store operator’s profitability. That is what executives at Phillips 66 had in mind recently

beer wine

Florida Retailers Fight Alcohol Separation Law

Senate Regulated Industries Committee to hear SB 804 on April 10. A coalition of retailers is supporting a measure to repeal Florida’s outdated and inconvenient separation law, which restricts consumer access to alcoholic beverages by requiring liquor to be sold in a location separate from groceries and other goods.  Florida has yet to modernize the

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