7-Eleven has announced the return of Bring Your Own Cup Day to all participating 7-Eleven, Stripes and Speedway stores. The promotion — taking place on Aug. 27 — will give customers a chance to fill any container with their favorite Slurpee drink flavor for just $1.99. The company has noted that customers must make sure…
High-ABV Cherry Apple Cider
Angry Orchard has announced the launch of the new Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider. The new innovation marks the brand’s first nationally available 8% ABV cider. Made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, Hardcore Dark Cherry Apple is a balance of crisp apple and […]
Energy Shot Displays
5-hour ENERGY announced it is celebrating the return of live events by giving shoppers the chance to win a share of $50,000. Unique 5-hour ENERGY LIVE displays are loaded with Extra Strength 5-hour ENERGY shots in flavors of Berry, Grape and Blue Raspberry, and by simply buying a product and uploading a picture of their […]
Bolstering Adult Beverage Sales
Early in the pandemic, without on-site consumption of adult beverages at bars and restaurants, many Americans turned to their neighborhood convenience stores for wine, beer, ready-to-drink (RTD) cocktails and hard seltzers. At Rutter’s, which operates 82 stores in Pennsylvania, Maryland and West Virginia, adult beverage sales “reached volumes we certainly never even imagined,” said Sean…
Ready-to-Drink Mojitos and Margaritas
Flying Embers has announced the launch of a new line of ready-to-drink (RTD), high-ABV Margarita and Mojito canned beverages. The RTD beverages are made with USDA-certified organic ingredients including Agave Nectar and real fruit juices and are 100% plant-based. Flying Embers’ cocktail-style Mojito- and Margarita-inspired drinks are available in two unique six-packs. The 10% ABV […]
Wildfire Awareness Beer Packaging
As the U.S. enters peak wildfire season, Molson Coors has announced the launch of limited-edition Coors Banquet Protect Our Protectors packaging to raise awareness and money for firefighters and their families. The new bottles are on shelves now, with proceeds going to the Wildland Firefighter Foundation and other local firefighter organizations across the country. […]
7 Ways to Grow Summer Beverage Sales
Cold beverages are known for strong sales during the summer months. By focusing on key strategies, c-store retailers can drive even more sales during the hottest time of the year. Here are seven tips for increasing beverage sales this summer. 1. Implement and Market Promotions Trumpeting beverages and providing incentives for purchase have always been…
Sparkling Probiotic Lemonade
KeVita is putting a modern twist on the classic taste of lemonade with its new line of light and refreshing Sparkling Probiotic Lemonades. The drinks are packed with billions of live probiotics and are made with organic ingredients and fermented water kefir culture. Coming in flavors such as Classic and Peach, each 15.2-ounce bottle of […]
Coca-Cola Makes Packaging More Environmentally Friendly
The Coca-Cola Co. has announced that two of its biggest brands — Dasani and Sprite — will be taking steps to support a circular economy for plastic packaging. Dasani bottles will be made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s…
Ready-to-Drink Wine Soda
Woodbridge has released the first-of-its-kind, ready-to-drink Woodbridge Wine Soda. The beverage combines crisp white wine with the refreshing flavor, sweetness and pop of classic sodas. These drinks enhance the satisfyingly sweet taste and refreshing fizz of soda with an extra layer of fruity flavors and aromas from crisp, high-quality California white wine in a convenient […]