Extra Strength Apple Pie

Living Essentials LLC announces that its new MLB-themed Extra Strength Apple Pie flavored 5-hour ENERGY shot is available to order now. The product slides into home in the company’s deal with Major League Baseball as it becomes an official partner of the 2017 and 2018 MLB All-Star Game. As part of the deal, the MLB […]

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Freshly-Brewed Tea

TEAse ice tea with the pleasing flavor of wild berries, smoothed with a silky blend of freshly-brewed premium black tea and ignited with a kiss of sweetness. Freshly-brewed green tea, subtly blended with honey, and graced with enchanting ginseng extracts, or tweaked with the snappy flavors of pomegranate and açai berries. Sound good? They are—and […]

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Frozen Tea

Boost your beverage program with Fruzen Frozen Tea. Available now in Citrus Green Tea and Peach Tea, these refreshing new drinks will increase your customers’ satisfaction and drive sampling. Additional green and black tea flavors are coming soon. New to the marketplace and made with real tea, Fruzen Frozen Teas are the perfect addition to any c-store café. Millennials are driving […]

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Almond Beverage

Dairy alternatives are becoming more and more prevalent in lieu of dairy milk, which saw sales decline by 11% in 2016, according to VegNews. Consumers increasingly favor plant-based dairy alternatives whether they are made from soy, coconut, nuts, grains, seeds or pea protein. Hain Celestial has introduced DREAM Ultimate Almond: Original Almond Beverage to support […]

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Energy Shots Still Compete

Energy shots satisfy the need that drives many customers to convenience stores in the first place: something fast and convenient to help them rocket through their busy day. However, the segment has been overshadowed for the last few years by a dynamic energy drink category. Dollar sales of energy shots, including 5-hour Energy, Stacker 2,


Energy Drinks Chugging Along

On-the-go consumers—who make up the bulk of c-stores’ customer base—show no sign of slowing down, which means energy drink sales will continue to grow. The reason is obvious: Americans crave energy. According to a projection by Packaged Facts, sales of energy drinks and shots will grow to $21.5 billion by the end of 2017, driven


C-Stores Learning Their Craft

Beer ranks third among the top 10 merchandise categories, behind cigarettes and packaged beverages, according to the National Association of Convenience Stores (NACS) “2016 State of the Industry” Report preliminary data, derived from submissions as of March 31. In addition, the beer category ranks sixth for in-store gross margin contribution at 4.2%. Moreover, Americans are


A Twist On Refreshment

Both bottled water and sports drinks are thirst quenchers that continue to be staples in the convenience channel. According to research firm Mintel, 83% of U.S. consumers drink unflavored still bottled water, compared with 82% drinking tap water. Flavored still bottled water was consumed by 48% of those surveyed, and 46% sought out both unflavored


Cool Category Carries On

Perhaps there is no “destination category” that best captures the entrepreneurial spirit of the convenience store industry as does cold and frozen dispensed beverages. More and more when patrons enter a c-store, they are likely to encounter dedicated spaces known as the “Chill Zone,” “Siberian Chill,” or “Cold Corner.” Cold dispensed beverages remain a staple


Adding Juice & Tea To the Mix

Both the juice and tea segments have experienced expansion when it comes to flavor innovations as well as more healthful ingredient profiles. Millennials and younger consumers tend to seek out a variety of ready-to-drink tea and juice flavors, according to Los Angeles-based market research firm IBISWorld. Also, tropical flavors like mango and pineapple have been


Lively Soft Drinks Emerge

Although the news is not all positive for carbonated soft drinks, innovation in the category has the potential to create a reboot. Demand for both regular and diet carbonated soft drinks has declined as more consumers turn to healthier beverages to quench their thirst, according to IBISWorld, a Los Angeles-based market research firm. It reported


Blueberry Beverage

Verday Chlorophyll Water has launched its 5th new flavor, Blueberry, expanding the line of refreshing, healthy, green waters. The full line will also now be available through Statewide Beverage Co., direct store delivery, in Southern California from Santa Barbara to San Diego. Now available in Blueberry, Watermelon, Coconut, Cucumber and Lemongrass Ginger, Verday Chlorophyll Water […]

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Citrus Variety Pack

Shock Top is shakin’ things up this year starting with the brand’s first ever refresh or “full bottle” makeover. The new look and feel will still embody the vibrant, carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism and spirited energy. As part of the rollout, Shock Top will be […]

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Full-Flavored Light Beer

HEINEKEN USA has introduced Amstel Xlight, now available  in Arizona, Texas and Boston. With only 90 calories, two grams of carbs, 4.2% ABV, and four IBUs, Amstel Xlight sets the new standard for a sessionable, premium quality light beer with a full-beer flavor you wouldn’t expect from a light beer. For domestic light beer drinkers […]

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New Milkshake Flavor

F’real Foods is introducing a new limited time offering: Red Velvet Milkshake. Decadent chocolate mixed with rich cream cheese frosting makes this milkshake a luxury for customers’ taste buds. And they deserve luxury, my friend. Oh, yes they do. The Red Velvet Milkshake is available for order now. For More Information From F’real Foods (877) […]

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Twinkies Cappuccino

Hostess Brands, in partnership with Kerry Convenience, has launched Twinkies Cappuccino, available now for the c-store channel. The parties have entered a license agreement through which Kerry will manufacture and distribute the new products under the Hostess brand. Inspired by Hostess’ classic Twinkie, the delicious cappuccino beverage combines creamy milk, sponge cake flavor and a […]

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Rutter’s Remodels To Introduce Beer Caves

Rutter’s looks to offer beer in as many stores as possible. Rutter’s has just remodeled its Middletown, Pa. location to incorporate a beer cave, making it the first convenience store in Dauphin County to offer a Beer Cave to customers. Previously, Rutter’s remodeled its Waynesboro, Pa. location to include a Beer Cave. This was the


Refrigerated Coffee Creamer Sales Climb

Clean labels and more plant-based creamers may be giving the segment a boost. Sales of coffee creamers are on the rise, according to a recent report “Refrigerated Coffee Creamers: U.S. Market Trends,” by market research firm Packaged Facts that estimates overall domestic retail sales for refrigerated coffee creamer products approached $2.5 billion in 2015, an


TECATE Announces ‘Fight Night Every Night’ Promotion

TECATE gives drinkers and boxing fans the opportunity to engage their passion. May 6 is the long-awaited evening when Canelo Alvarez and Julio Cesar Chavez, Jr. (the two most popular figures in Mexico) meet to decide who is truly the boldest fighter. For those LDA+ boxing fans watching, it’s a moment to experience the excitement


Seasonal Cider Flavors

Angry Orchard’s new seasonal hard cider Angry Orchard Tapped Maple, is available nationally now through April. Tapped Maple blends American culinary apples with a hint of maple syrup from Vermont maple trees for a not-too-sweet cider with a big, bright apple taste. It is inspired by the highly-anticipated late-winter tapping of maple trees. The base […]

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Dos Equis Helps Customers Spice Up Cinco de Mayo Celebrations

Customers can enter to win great prizes including a trip to Mexico. Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the neighborhood backyard patio, the comprehensive, 360-degree program features


Sugar-free Energy

Red Bull is expanding its successful Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition offering the wings of Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively. The introduction of the Red Bull Purple Edition Sugarfree and Red Bull […]

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C-Store Sales Remain Soft

A new Wells Fargo report indicates that convenience store category gains in the last quarter were meager. Convenience store sales in the fourth quarter remained soft for many major categories, according to a new report from Wells Fargo Securities LLC. Bonnie Herzog, managing director of tobacco, beverage and convenience store research at Wells Fargo Securities,


Probiotic Beverages

Harmless Harvest has launched a line of organic, probiotic-cultured coconut beverages called Harmless Coconut Probiotics. This exciting innovation continues Harmless Harvest’s commitment to product, people and planet. The company is now one step closer to its goal of achieving a zero-waste ingredient model, adding to its industry-leading efforts to run an eco-system-based business. The new […]

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Fruit Ciders

Shoppers in the U.S. will soon be able to enjoy another line of great products from the Welch’s company. Building on the recent success of the many new product introductions from Welch’s, Two Rivers Coffee has teamed up with the historically innovative company to produce a line of great tasting fruit ciders. Keeping with the […]

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