C-store Chain ampm Offers Collectible Cups

“With a limited supply available at each participating ampm location, collectors will be challenged with the mission of acquiring a complete set,” says ampm marketing vice president. Convenience store chain ampm has joined forces with Blizzard Entertainment to offer customers an exclusive set of collectible cups based on StarCraft II: Heart of the Swarm, which


Miller High Life Returns As Official Beer of Bowling

Multi-tiered sponsorship contract includes specialized point of sale merchandise. Strike Ten Entertainment (STE), the bowling industry’s marketing and sponsorship division, has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the “Official Beer of Bowling.” Strike Ten Entertainment and Miller High Life have inked a new two-year agreement

Sports Drinks Fuel Beverage Sales

Sports drinks manufacturers are keeping pace with consumers who are seeking added benefits in their beverages. Gatorade enhanced its brand lineup—not just with new packaging—but blends that promote specific health benefits. Their efforts are paying off with increased sales. According to SymphonyIRI, sales of single-serve sports drinks in convenience stores jumped a healthy 8.85% to

Strong Year for Juices and Teas

Customer demand for cold beverages is heating up and few categories grew as much in 2012 as juices and teas. Sales of canned and bottled teas surged 8.52% to $1.22 billion for the 52 weeks ended Dec. 31, 2012, according to SymphonyIRI. AriZona and Lipton were the two most popular brands in convenience stores, accounting

Opportunities Abound in Beer

While domestic beer brands account for the bulk of c-stores sales in alcoholic beverages, smart and aggressive convenience store operators who haven’t already done so will begin to put more mental energy and elbow grease behind building their craft beer business. Many will face the same stigma they had to overcome with food: too many

Miller Lite Offers Ultimate “Internship”

Group of legal-drinking-aged friends to win cross country adventure. Vince Vaughn and Owen Wilson are taking on a dream internship this summer. They’re not the only ones. Miller Lite is partnering with 20th Century Fox’s summer comedy movie “The Internship,” which arrives in theaters everywhere June 7 and stars Vaughn and Wilson. Inspired by the

Energy Drink Sales Still Buzzing Along

During the latest 52 weeks ended Jan. 27, 2013, dollar sales for energy drinks increased 13% and volume sales grew 23.9%, said Jamil Satchu,  a partner with Symphony Consulting, part of the SymphonyIRI Group.  Not surprisingly, he noted, Red Bull and Monster were the biggest drivers of growth in this category. Despite widely publicized health

Shots Still Deliver Energetic Sales

Between 2008 and 2012, the energy shots category took off like a rocket, experiencing 168% growth over that period, said a recent report from Rockville, Md.-based Packaged Facts research company. But, as with most products, growth has begun to slow down as the category has been maturing.  Proof of that maturation can be seen in

New SKUs Challenge Packaged Carbonated Beverages

Today’s huge selection of drink choices is taking a toll on the sale of packaged carbonated beverages. In 2007, packaged carbonated drinks made up 25.4% of the U.S. beverage segment, but that figure dropped to 22.1% by 2012, according to Beverage Marketing Corp. (BMC). “The category has been soft for a number of years, and

Cold, Frozen Beverage Sales Heating Up

Frozen and cold dispensed beverages are in demand, with operators appealing to new audiences with product innovation. “The No. 1 reason that consumers go to a convenience store for foodservice is for the dispensed beverages. This is the primary draw,” said Tim Powell, director of c-store programs at Technomic. In 2012, cold dispensed beverages sales

Demand for Coffee Soars

Sales of coffee dominate sales of hot beverages, making up 83.3% of the total hot beverage market in the U.S. Coffee consumption is expected to increase through 2015 at an average annual rate of 2.7%, while tea consumption is expected to increase through 2015 at an average annual rate of 3.1%, according to the National

Meeting Your Brewing Needs

The Maxwell House portfolio offers solutions to deliver Maxwell House coffee for more than one brewing system within an operation to satisfy all brewing needs. Roast and Ground options include Fractional Packs, Whole Bean, Shuttle Packs, Filter Packs, In-room Filter Packs and Urn Packs. On-demand formats include Frozen Liquid Coffee Concentrate, Shelf Stable Liquid Coffee

Light, Refreshing Varieties

Minute Maid has introduced four all-new light juice drinks. Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage is another choice for people seeking a lighter way to enjoy the great taste of orange juice from a brand they trust. Never from concentrate, Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage has

Budweiser Celebrates Opening Week

Budweiser is the Official Beer Sponsor of Major League Baseball and Presenting Sponsor of MLB Opening Week. Budweiser, the Official Beer Sponsor of Major League Baseball, is helping baseball fans celebrate the most anticipated time of the year—MLB Opening Week—with limited-time-only Budweiser cans and bottles.  More than six million cases of Budweiser products will feature

Hispanic-Americans’ Coffee Consumption Growing

NCA study shows overall coffee consumption jumped 5% this year. A recent study by the National Coffee Association (NCA) found Hispanic-Americans are leading the way in growing coffee consumption in the U.S., while the number of adults under 40 who drink coffee on a daily basis has dropped, Reuters reported. The National Coffee Drinking Trends

Safeway Adds Xenergy

New retail relationship adds more than 1,400 stores to the official energy drink of the UFC’s retail roster. Safeway Inc. is adding energy drink brand Xenergy in more than 1,400 of its stores nationwide. The retailer will offer the zero-calorie and sugar-free energy drink’s best-selling flavors: Mango Guava and Cherry Lime. Consumers can expect to

Customers Craving Craft Beer

“Americans are not only responding to greater access to these products, but also to the stories and people behind them,” says The Brewers Association director. The Brewers Association (BA), the trade association representing small and independent American brewers, has released 2012 data on U.S. craft brewing growth. In a year when the total U.S. beer

Sports Drink With A Kick

Roar is a peak-performance sports drink, crafted for fast assimilation and long-lasting energy. It helps to replenish the body and mind, while sharpening focus and quickening muscular response. With a formula rooted in B-vitamins and minerals proved to boost metabolism and increase awareness, ROAR goes a step further and incorporates coconut water for both the electrolytes

Healthy Beverage Expo Lists Top Beverage Trends

Functional beverages, better sweeteners, healthy alcohol and drinks for those under 18 are trends to watch in 2013-2014. The experts behind Healthy Beverage Expo, a brand new trade show that’s dedicated to supporting and fueling the healthy drink segment of the beverage market, are naming some of the top “well drink” trends for 2013-2014. The

New Study Details Case Against Regulating Soda

Center for Consumer Freedom calls on lawmakers to rethink policy. The nonprofit Center for Consumer Freedom (CCF) has released a new report, “The Case Against Regulating or Taxing Soda,” that outlines how these polices unfairly target those least able to afford price increases, are based on shaky medical evidence, and will not keep the promises

NCASEF Responds To Canceled Soda Ban

“Individuals—not governments—should be free to make their own informed decisions about their dietary intake of foods and beverages,” says NCASEF chairman. Bruce Maples, chairman of the National Coalition of Associations of 7-Eleven Franchisees released the following statement on the soda ban that was ruled invalid late Monday. “Last September, in response to New York City

NYC Soda Ban Struck Down

New York state Supreme Court Judge Milton Tingling declared Mayor Michael Bloomberg’s soda ban invalid late Monday. The soda ban would have prohibited restaurants, mobile food carts, delis and concessions at movie theaters, stadiums or arenas from selling sugary drinks in cups or containers larger than 16 ounces. The ban was set to begin Tuesday.

McKinney Petroleum Equipment Selling Vendgogh’s “Gas Island Vending”

“The Vendgogh offering allows convenience stores to take these low margin ‘gas and go’ customers and turn then into high margin customers,” says McKinney Petroleum Equipment president. Vendgogh, the provider of “Gas Island Vending Solutions” announced that it has entered into a strategic partnership with McKinney Petroleum Equipment. McKinney Petroleum Equipment is a multi-state solution

Starbucks Defies NYC Sugary Drink Ban

Michael Bloomberg’s large sugary drink ban begins on March 12, but Bloomberg is getting some push back from Starbucks, which has announced it plans to make no immediate changes to its business based on the ban. The new mandate limits sugary drinks sold at restaurants, movie theaters, street carts, and more to 16 ounces. But

New Energy Drinks

XYIENCE’s new non-carbonated Xenergy + beverages roll out to select retailers starting March 1, 2013. Xenergy + Hydration, Xenergy + Tea and Xenergy + Lemonade are zero-calorie, sugar-free and vitamin fortified drinks that are made with all natural flavors and colors.  Xenergy + Hydration contains no caffeine; Tea and Lemonade offer 10 mg of caffeine