Rutter’s Introduces 9th Beer Cave

The York, Pa. convenience store chain aims to add beer to as many of its c-store locations as possible. The Rutter’s at the corner of the Susquehanna Trail and Lightner Road in York, Pa. introduced beer sales on May 24, following a remodel to add a beer cave. Rutter’s Beer Caves are set to 29

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Customers Reach for Energy Drinks

Energy and sports drink market set for growth, according to Packaged Facts. Busy lives are inspiring customers to choose energy and sports drinks. Over the past five years, the U.S. retail market for energy and sports drinks expanded in vigorous fashion culminating in sales of $25 billion in 2016 after rising at an annual rate

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Strongbow Cider Brings Americans a Nature Fix

HEINEKEN announces global launch of Nature Remix campaign. HEINEKEN is looking to bring customers back to nature with its latest campaign. Scientists say that people living in urban environments surrounded by concrete, cars and a cacophony of city sounds feel isolated from nature. It’s called Nature Deficit Disorder and experts say that even small sparks

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Petro-Canada Adds Jones Soda

Customers have more soda options in the cold case at 800 Petro-Canada c-stores. Petro-Canada, headquartered in Calgary, Canada, has added Jones Soda Co.’s Root Beer, Cream Soda and Blue Bubblegum Soda to more than 800 stores. “Having launched Jones in Vancouver, Canada over 20 years ago, it is an honor to celebrate our heritage by

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Wells Fargo Polls Wholesalers on Beer Outlook

Wholesalers note price gaps are narrowing, and competition is brewing from wine and spirits. Wells Fargo conducted a survey of beer wholesalers that collectively service 150,000+ retail outlets to gauge current industry trends. The survey revealed key trends including: (1) Import/craft cans are hot — a potential opportunity. (2) The “entire beer industry faces headwinds

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7-Eleven Invites Slurpee Fans to ‘Bring Your Own Cup’

Customers can fill any container with Slurpee drink for only $1.50 this Friday and Saturday. 7-Eleven’s ‘Bring Your Own Cup’ Day is back and helping to kick off the 2017 Slurpee season at the c-store giant. Slurpee fans can fill any “cup” – or containers that can be used as cups – with Slurpee deliciousness

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Rutter’s Introduces Wine Sales at Three Locations

Nine Rutter’s convenience stores now sell beer and six sell both wine and beer. Rutter’s continues to roll out wine departments to its fleet of convenience stores in York, Pa. Three more Rutter’s locations expanded their selection with wine on Friday, May 12. The Rutter’s in Waynesboro, Mercersburg, and Hamburg all began their wine sales

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Rutter’s Introduces Wine Sales to Two Additional C-Stores

The new wine selection is located near the beer cave and offers convenience store shoppers a range of options. York, Pa.-based Rutter’s is growing its wine business. The second and third Rutter’s locations to sell wine started sales Friday, April 28. The Leola Rutter’s is the first convenience store in Lancaster County to start selling

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Heineken Sponsors ICC, Offers In-Store Sweepstakes

Heineken is bringing the excitement of ICC gameday to retail and to the host stadiums. With a deep heritage in the soccer space, this July HEINEKEN USA is bringing the beautiful game closer to its fans, wherever they are. Heineken will be the presenting sponsor for every International Champions Cup (ICC) match in the U.S.

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Coolerpack Innovation

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Designed to pop […]

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Wells Fargo Outlines April Beverage & Snacks Sales Results

Promotional pricing helps soft drink sales while the energy segment sees soft growth. All channel dollar sales (including grocery, drug, mass, and convenience stores) for the total snack and beverage categories during the four-week period ending April 22, 2017 were up +3.4%, according to Wells Fargo Securities and Nielsen data. The timing of Easter this

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Kum & Go Kicks Off $1 Drink Promotion

&Rewards members also get an extra drink deal this summer. Kum & Go has relaunched its $1 any size drinks for the summer, beginning May 1. With up to 30 different flavors to choose from, Kum & Go customers may choose a refreshing fountain drink or Koolee in any size, all summer long for only

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Sodapalooza Kicks Off At RaceTrac

Bottomless summer free refills start May 3 and continue until the end of July at RaceTrac Petroleum. Sodapalooza is back once again at RaceTrac, bringing c-store shoppers free refills on unlimited fountain and NumbSkull frozen drinks all summer long. Starting May 3, customers can head over to any RaceTrac to purchase a 2017 Sodapalooza cup

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ICEE Celebrates 50th Anniversary

The ICEE Co. is celebrating 50 with new flavors, limited-edition packaging and promotions all year round. Since 1967, ICEE has served as an iconic frozen treat for moviegoers, theme park connoisseurs, mall shoppers, restaurant lovers and families around the world. To celebrate 50 years of America’s favorite frozen beverage, The ICEE Co. will debut various

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Fijian Bottled Water

Savu is a new Fijian bottled water from an artesian aquifer in a protected rainforest in the Namosi Highlands, within the archipelago’s Viti Levu island. What sets it apart in the premium bottled water category is its soft, neutral taste and feel, resulting from a mineral profile that water develops as it slowly makes its […]

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Wells Fargo Notes Beverages Soft in Q4

Weather, weak traffic and promotions in other channels hurt beverage sales at c-stores in Q4. Wells Fargo recently conducted a “Beverage Buzz” survey of beverage retailers representing over 15,000 convenience store locations across the U.S. to learn what retailers are seeing at the store level across the beverage category. Wells Fargo outlined the following key

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Rutter’s Expands Beer Sales to Strasburg Site

Beer caves continue to roll out in Rutter’s Convenience Stores. Rutter’s Strasburg location on Historic Drive, has opened its Beer Cave, making it the eighth Rutter’s location that offers beer. This Rutter’s was built at the end of 2016 with the Beer Cave already in its plans. The store had the required 30 seats for

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Starbucks Releases Unicorn Frappuccino

Coffee giant gets creative with new beverage offering. Unicorns are trending and Starbucks is jumping on the bandwagon with its first Unicorn Frappuccino blended beverage, available starting Wednesday, April 19, through Sunday, April 23, while supplies last. The Unicorn Frappuccino blended crème is made with a sweet dusting of pink powder, blended into a crème

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7-Eleven Offers BOGO Slurpees for Siblings Day

Buy one get one free Slurpees offer a chance to share a treat with brothers, sisters or friends. 7-Eleven is celebrating National Sibling Day (April 10) all week long with some help from its iconic Slurpee brand. Customers have a chance to enjoy a Buy One-Get One (BOGO) Slurpee drink promotion with an exclusive new

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Rutter’s Forays Into Wine Sales

Wine department to be located near the beer caves. Rutter’s is entering the wine category. The York, Pa.-based c-store chain’s location at 2215 Old Trail Road in Goldsboro Newberry Township is the first of its stores to begin wine sales, beginning Friday, April 7. It marks the first of seven Rutter’s locations planning to sell

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Dos Equis Launches ‘Taste Adventure All Summer’

HEINEKEN USA looks to drive consumer engagement with can buckets and digital or Uber gift cards. HEINEKEN USA is introducing the Dos Equis ‘Taste Adventure All Summer’ program this May to heat up sales for retailers. The program, beginning May 1, leverages the overall growth of Mexican Imports and the rising popularity of beer served

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Boosting Your Beverage Business

Whether it’s a modest combination deal or full promotional blowout, c-stores are finding the best methods to churn cold and frozen dispensed beverage sales. By David Bennett, Senior Editor A March 2016 survey by Mintel Group Ltd. showed that convenience store visitors want a wider variety of fresh food and beverages as part of their

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Rutter’s Rolls out Beer Sales to Second York, Pa. Site

Rutter’s now has seven stores with beer and five more in the planning stages. Rutter’s is growing its beer sales. The Rutter’s on Richland Avenue in York, Pa. has introduced a Beer Cave. This Rutter’s was remodeled to be able to incorporate the Beer Cave and seating for 30 guests. It is now the second

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ABV Tea

Stout Brewing Co.’s signature Flavored Malt Beverage Specialty brand, Great America, is expanding its portfolio with the addition of a new seasonal flavor, Tea with Lemon. The new flavor will begin shipping to distributors in early April and is expected to hit retail shelves shortly thereafter. Encouraged by consumer and distributor feedback, Stout Brewing Co. […]

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HEINEKEN’S ‘The Cities Project’ Gives Back

Partners with Bruno Mars 24K Magic World Tour. During Summer 2017, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour – helping fund incredible projects across the country while awarding consumers tickets to the season’s hottest music tour. The Cities Project by Heineken helps bring to life ideas that

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