Beer Tasting

Crafting Better Beer Sales

Millennials are the No. 1 consumers of craft beers, much to the delight of convenience stores that are growing their adult beverage business through specialty ale sales. By David Bennett, Senior Editor North Carolina’s capital city of Raleigh might have remained a beer backwater had it not been for the grassroots lobbying group Pop the

Tea

Teas Quench RTD Demand

With carbonated drink sales fizzing, ready-to-drink teas are satisfying customers’ thirst and c-store sales. By Howard Riell, Associate Editor As soft drink sales decline, customers continue to turn to iced teas and non-carbonated fruit beverages for healthful refreshment and exciting new tastes. Ready-to-drink (RTD) teas continue to lead growth among packaged beverages, something demographic findings

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FOR ALL SEASONS

Whether it’s the dog days of summer or the hazy shade of winter, innovative promotions can help maintain frozen beverage sales all year long. By Howard Riell, Associate Editor Convenience store operators know customers seek cold and frozen dispensed beverages when the thermometer outside rises. However, what can c-stores to do promote sales when temperatures

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For Beer, a “Perfect Storm” Benefits Some Brands, Threatens Others

Technomic finds momentum among smaller brands and categories and higher price tiers continues. Changing consumer taste preferences, varied levels of cost-consciousness and competition from spirits and wine are converging to re-shape the beer industry and its growth opportunities in 2014 and beyond. “It’s really a perfect storm scenario that’s creating opportunities for some beer marketers

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Energy Drink Targets Women

Unlike top sellers in the energy drink market, Hype Energy is opening up the category to women in the U.S. market. The brand is positioning itself as a lifestyle energy drink that caters to a woman’s need for a drink that helps her keep up with her busy day-to-day life. Hype understands that not everyone

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Innovative Beverages Driving Restaurant Visits

Technomic updates Beverage Consumer Trend Report for foodservice operators. A fifth of today’s consumers (21%, up from 16% in 2012) noted that beverages play a very important role in deciding which restaurants to visit for meals. This increase is primarily driven by consumers aged 18–44, who tend to use beverages for a wide variety of

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Newcastle Launches Fall Program

Targets sports viewing enthusiasts. Newcastle Brown Ale announced the details of Drink the Beer. Get the Gear, a retail and on-premise program that engages sports enthusiasts during the height of the viewing season. From September through December, program elements, including social media, a sweepstakes (via Twitter) and occasion relevant cross-merchandising offers, will encourage LDA (legal

COFFEE

Connecting With Coffee Customers Gets Personal

While some c-stores are adding barista-staffed bars to compete in the coffee arena, most are finding simpler ways to make brew buying a more personalized experience for their customers. By Marilyn Odesser-Torpey, Associate Editor. With about 11,000 chain and 14,000 independent cafes in the U.S., according to the Specialty Coffee Association of America (SCAA), consumers

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ICEE Launching Fanta Halloween Promotion

Customers can win a trip to Knott’s Berry Farm Theme Park. The ICEE Co. has announced a new Fanta Halloween fall promotion. The promotion features delicious Fanta Orange Flavor ICEE along with a “text to win” Sweepstakes. Consumers can enter the sweepstakes for a chance to win a trip for four to Knott’s Berry Farm

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Beverage Buzz Labor Day Survey Shows Sales Up 4%

New product launches expected to buoy Monster and the energy segment. Wells Fargo recently conducted a survey of beverage retailers representing tens of thousands of c-store locations across the country to get a sense of beverage trends during the recent Labor Day holiday, which concludes the peak beverage summer selling season. Survey results indicated that

Espresso

Family Express Unveils Espresso Offering

All Family Express stores to feature JAVA WAVE European Café by the end of August. Family Express has announced a revolutionary hot and iced espresso drink offering. The JAVA WAVE European Café is a premium, self-service espresso platform that offers superior quality hot and iced drinks. Each and every drink is ground on the spot

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Carbonated Soft Drink Sales Up

Wells Fargo notes Coca-Cola Co. dollar sales help buoy the CSD category. Nielsen reported that carbonated soft drink (CSD) sales were up for the first time in over a year. Total CSD (excluding energy) dollar sales were up +0.7% (-0.7% for 12-weeks) in the latest XAOC Nielsen period during the four-weeks ended Aug. 2, 2014,

Tax On Beer Considered To Help Pay For Health Care

Craft Beer Sales Surge 110%

Mintel report finds the craft beer trend continues to grow. New research from Mintel suggests that while craft beer drinkers may indeed love the big, bold flavors of their favorite artisanal brew, they also place a premium on what the beer says about them. Amongst the 25-34 age group, representing the segment’s heaviest users, 70%

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Heineken Debuts “Best Tasting Light Beer” Campaign

Campaign features Neil Patrick Harris. Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, is launching its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and

energy

Wells Fargo Weighs In On Beverage Outlook

Energy category seeing soft growth but Wells Fargo predicts numbers will rebound. Carbonated soft drink sales (excluding energy) were soft in the U.S. c-store channel— up only +0.2% (+0.4% for prior 12-weeks) during the four-week period ended July 5, 2014, driven by average equal price growth of +3.8%, offset by equal unit volume declines of

energy

Energy Drinks All The Buzz

Once a fringe player, the energy drink segment today is a billion-dollar business and according to analysts, there’s still room for growth. By David Bennett, Senior Editor As consumer tastes have shifted, carbonated soft drinks (CSD) top perch within the pantheon of packaged beverages has eroded considerably over the last few years. During that period,

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Dispensed Beverage Evolution

The last 25 years have seen dispensed beverages grow in importance in the convenience store industry. By Erin Rigik, Senior Editor Dispensed beverages—both cold and frozen—have come a long way since 1990, today constituting one of the primary draws to the c-store and representing a veritable goldmine of profitability. The last two and a half

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New Line of Cold Beverages

Boyd’s Coffee is introducing a new line of cold beverages, which includes Boyd’s Iced Tea, Boyd’s Ice Cap and Boyd’s Iced Coffee. This new line enhances and continues Boyd’s authentic, high-quality-for-the-everyman experience with compelling merchandising and easy-to-operate, energy-efficient equipment options. Boyd’s emphasizes the fresh-brew experience with its rebranded line of Iced Tea with eight flavors

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Beverage Station

The new Beverage Station from Server Products combines the EZ-Cream dispenser with an array of sweetener dispensers to quickly dispense dairy and sweeteners for drive-through window service and self-service coffee stations. The EZ-Cream energy-efficient, thermoelectric chiller keeps dairy below 41ºF. Sweetener dispensers use color-coded portion triggers preset to portion-pack equivalents. This energy-efficient, low-voltage cooling method

realbeanz

Naturally-Wholesome Iced Coffee

RealBeanz believes that an iced coffee beverage should do more than just satisfy your taste buds—it ought to help you get through the day and enhance your lifestyle without subjecting your body to harmful chemicals or unhealthy ingredients. That’s why it has taken a different approach in creating its iced coffees. RealBeanz offers a richly-indulgent

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Kid-Friendly Beverages

Wow taste buds with bold Kidz Kreamz frappes from Big Train. With only three grams of fat per eight-ounce serving, these dessert-like drinks offer a delicious low-fat option that parents approve and kids love. Simply mix with water or milk and blend to serve fun, eye-catching cold or hot beverages. Choose from three on-trend varieties:

RedBull

7-Eleven To Offer Limited-Edition Red Bull Flavor

Launch includes photo contest for a chance to win an experience with a Red Bull athlete. 7-Eleven Inc. is offering an exclusive, limited-edition Red Bull flavor this summer. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the U.S. and Canada, providing the effect of Red Bull Energy Drink

Indiana C-Stores Denied Cold Beer Sales

Federal ruling stands, preventing c-stores from selling cold beer. After a year-long debate in federal court, an Indiana ruling stands that cold beer can only be sold in  liquor stores in the state, KHON2 News reported. The Indiana Petroleum Marketers and Convenience Store Association had sued the state of Indiana claiming the law violates their

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LTO Pink Lemonade Flavor

Living Essentials LLC plans to continue to support Living Beyond Breast Cancer (LBBC) for a second year through sales of a limited edition, specially-marked pink lemonade flavor of 5-hour ENERGY that will be on shelves starting in September. In 2014, Living Essentials will donate five cents from the sale of every bottle of specially-marked pink

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Deep South Expansion

For the first time, soft drink brand Cheerwine is coming to Alabama, western Georgia and the Florida Panhandle. The move marks an important step toward its goal of being available in all 50 states by its 100th anniversary in 2017 by aligning distribution with Buffalo Rock Co., the largest independent, single-shareholder-owned Pepsi bottler in the

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