Rutter’s Debuts Beer Caves at Three Stores

C-store customers can now shop for a range of beer options, seven days a week at select Rutter’s locations. Having recently gained the ability to sell beer, Rutter’s rolls out its new beer cave offering at three locations. The first three Rutter’s stores to feature beer are located in Mercersburg, Newberrytown, and Hamburg, Pa. Rutter’s

Frostop Launches Black Cherry

The root beer and cream-flavored soft drink company now carries seven varieties in 24-ounce bottles to satisfy a wide-range of beverage consumers. Frostop, the award-winning beverage company quenching America’s thirst since 1926, is proud to expand its beverage portfolio with the launch of Black Cherry in the company’s nostalgic 24-ounce, plastic bottle. The flavor of

Alternative Energy Drinks

Energy drink producers are banking on convenience store customers’ growing interest in better-for-you beverage products to energize sales. By David Bennett, Senior Editor Against a towering LED backdrop at The NACS Show this past October in Atlanta, singer CeeLo Green had showed up to greet onlookers at the +RED Elixir exhibit. In an opposite corner,

7-Eleven Rolls Out Local Slurpee Flavors

Regional favorites available in select markets across the nation. 7-Eleven’s Slurpee is appealing to customers on a local level. Seven regional soda fan favorites are now being made into frozen Slurpee flavors. Customers in select markets across the U.S. can now slurp on familiar, popular soft drink flavors right from their hometown. The new regional

Beer Changes With the Times

While demand for beer is on the rise, changing demographics and state laws are helping shape the adult beverage segment even more. By Howard Riell, Associate Editor In terms of volume sales, the largest beer category continues to be mid-priced standard lager, which accounted for a 43% share of total U.S. beer volume sales last

Energy Shots Revitalized

Velocity Group has launched three new products to disrupt the stagnant energy shot category. These diverse alternatives not only provide more options in an industry dominated by a single brand, but also focus the messaging for each product by targeting specific markets and key demographics. Shotz Natural is a unique and innovative alternative to typical […]

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Frostop Launches Black Cherry

Frostop, the award-winning beverage company quenching America’s thirst since 1926, is expanding its beverage portfolio with the launch of Black Cherry in the company’s nostalgic 24-ounce, plastic bottle. The flavor of Frostop’s Black Cherry will make consumers feel like a kid in a candy store again. It features a subtly sweet black cherry flavor and […]

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Beverage Lines Blur

Innovation abounds in packaged beverages as crossover between segments can cause confusion in the cold vault. By Erin Rigik Del Conte, Senior Editor Consumers continue to demand healthier beverages as they move away from sugary drinks, but innovation continues across the beverage spectrum including among more indulgent flavors and appeals. As innovation grows, the lines

What Are Consumers’ Beverage Preferences?

NPD Group finds that despite decline, soft drinks remain the top beverage consumed at foodservice outlets. U.S. consumers have been drinking fewer purchased beverages for the last decade, but they turn to the beverage standards of coffee, soft drinks, milk, iced tea or bottled water when they do, according to The NPD Group, a global

Natural Lemonade

In 2015, The Coca-Cola Co. acquired Hubert’s Lemonade, and Coca-Cola featured the brand at NACS Show 2016 as part of The Coca-Cola Co. portfolio for the first time. Hubert’s is the leading lemonade brand in the natural channel and is rapidly expanding into the convenience channel between now and summer 2017. The lemonade is available […]

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Keep Frozen Beverage Sales Flowing Year-Round

Since their creation in the late 1950’s, frozen dispensed drinks have become almost synonymous with convenience stores everywhere. According to NACS, the frozen beverage segment generated 50% profit and frequently leads to additional in-store purchases. Additionally, of all the hot and cold dispensed beverage sales, 13.2% came from a frozen beverage dispenser in 2015. Because

Heineken Rolls Out “What’s Your Play?” Program

This year’s program designed to bring higher basket rings for retailers. Heineken USA, an importer of premium beer brands, is set to reach customers through multiple platforms with its What’s Your Play? portfolio retail program running from Jan. 1 through Feb. 28. The shopper and retailer-focused program during the football playoff weeks and the ultimate

Caffeinated Recovery Shot

Life Support has introduced a new brand extension with the rollout of Red Label Recovery Shot. The Red Label brand features zero grams of sugar, a new berry flavor and the same ingredients found in its award-winning classic formula, including its flagship ingredient Hovenia Dulcis or Japanese Raisin Tree Fruit Extract, which is clinically proven […]

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Dos Equis Debuts First New Most Interesting Man Commercial

Campaign evolution brings faster pace, more energy to reach the modern consumer. After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and

RTD Tea and Coffee Sales Climb

Changing habits related to taste and flavors along with a demand for more healthful beverages are among factors fueling the growth in the RTD tea and coffee segment. A report by Grand View Research Inc., has found that the ready-to-drink (RTD) tea and coffee market is set to be worth $116.13 Billion by 2024. The

HEINEKEN USA Presents 1864 Award for Responsibility and Sustainability

Honors Harbor Distributing L.L.C and High Country Beverage. HEINEKEN USA (HUSA) announced that Harbor Distributing L.L.C of California and High Country Beverage of Colorado have been selected as this year’s recipients of the company’s 1864 Award for Responsibility and Sustainability. For the first time, the 2016 selection process considers environmental sustainability efforts, as well as

Frozen Granita Machine

Consumers are lining up in droves for iced beverages, and FETCO by ELEMCO’s new Frozen Granita Machine offers convenience stores the state-of-the-art, self-serve frozen beverage equipment to help operators meet this growing demand Engineered to run sunup to sundown with little maintenance or waste, the new FETCO by ELEMCO Frozen Granita Machine offers solutions for […]

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Sprite with a Twist

At this year’s NACS Show, The Coca-Cola Co. announced that Sprite will soon debut two new, exciting flavor innovations – Sprite Cherry and Sprite Cherry Zero. The products will launch nationwide in the first quarter of 2017 and will be available in 20-ounce PET bottles. Inspired by the popular Sprite flavor combination on Coca-Cola Freestyle, […]

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Eco-Friendly Water

Consumer Value Products (CVP) has announced the launch of its new Pristyn line. Pristyn is CVP’s premier control label purified bottled water line to be sold in 100% recycled individual bottles and 24-packs. With crisp, clean packaging, this line will not only quench your profit margin thirst, but also that of your customers! Individual Pristyn […]

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Coloring Cans

Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, has announced that it is collaborating with DreamWorks Animation in support of the November release of the highly-anticipated film “TROLLS.” In support of the new film, Sparkling Ice is introducing a series of TROLLS fridge packs including limited-edition “coloring cans.” Specially designed to […]

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Swiss Farms Extends its National Coffee Day Celebration

Swiss Farms launched month-long free coffee promotion. Swiss Farms has announced that it is extending its National Coffee Day celebration by offering free coffee to customers who purchase a breakfast sandwich throughout the month of October. The promotion is valid at all 13 Swiss Farms store locations, and now on-the-go patrons and breakfast lovers alike

Premium Roast Coffees

Red Diamond has introduced the High Altitude premium roast coffee blend. Hand-picked and sun dried, these 100% Arabica beans are custom roasted using the company’s state-of-the-art Scolari roasting system. These new roast profiles range from light roasts to medium and dark roasts, and the company offers a decaffeinated blend for coffee connoisseurs of every variety. […]

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7-Eleven Hosts Free Coffee Week

7Rewards members can receive a free cup of coffee every day during 7-Eleven’s Free Coffee Week. With the Presidential election looming just around the corner, 7-Eleven is offering a week of free coffee to gather more votes for the 7-Election Presidential Coffee Cup Poll. Americans can now enjoy a free cup of coffee during Free

Flavored Aloe Waters

The Coca-Cola Co. has announced that the company’s Venturing & Emerging Brands unit obtained a minority equity stake in Aloe Gloe in June 2016. The organic aloe water is available in four flavors – Crisp Aloe, Coconut, Lemonade and White Grape. These aloe waters are now available in select convenience retail outlets around the country. […]

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Dunkin’ Donuts to Launch New RTD Coffee Line

Dunkin’ Donuts has announced that it will soon be entering into the ready-to-drink coffee category through a partnership with Coca-Cola. On National Coffee Day, Dunkin’ Donuts  announced that, in early 2017, the company will launch of a new line of Dunkin’ Donuts branded ready-to-drink (RTD) coffee beverages in the U.S. The new line will be

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