Milkshake Flavor For Fall

F’real has introduced the latest flavor addition to its line of Limited Time Offer milkshakes: The Cinnabon Cinnamon Roll Milkshake. This new flavor is what happens when you combine the delightful taste of fresh baked cinnamon rolls topped with cream cheese and a rich creamy milkshake, and it is a flavor that customers will not […]

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Autumn-Inspired Coffee

Community Coffee Co. has released its newest seasonal flavor, Pumpkin Praline. This indulgent new flavor combines the rich, sweet taste of pumpkin spice with the indulgent flavor if toasted pecans to bring consumers the taste of autumn, for a limited time. The flavor comes just in time to ease customers into the cooler months of […]

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ICEE Mascot Wins 2015 Madison Avenue Walk of Fame Award

Advertising Week honors ICEE Bear among legendary nominees. The ICEE Co.’s iconic ICEE mascot, ICEE Bear, has been inducted into Advertising Week’s 2015 Madison Avenue Walk of Fame. The annual award honors mascots and taglines that have become universally recognized in the advertising community, and challenges the public to vote for their favorites. The three-week

Anheuser-Busch Acquires Golden Road

Golden Road is the latest addition to Anheuser-Busch’s High End Business Unit’s portfolio. Anheuser-Busch has announced that it will soon acquire Los Angeles-based Golden Road Brewing. Anheuser-Busch will help to bring the fresh, canned beer of Golden Road to more consumers. Golden Road’s commitment to bring fresh beer to the market in the most sustainable way possible

Zero-Calorie Waters

Perfected with the goodness of nature, Agua Brands has introduced Agua Fruit Essence, the first naturally-flavored, zero-calorie, zero-carbohydrate, sweetener-free, electrolyte-enhanced water. Agua Fruit Essence features purified water infused with all-natural fruit and vegetable flavors for a refreshing and replenishing experience for active, healthy and passionate everyday achievers, or those who are just flat-out water bored. […]

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How Cold Brew Coffee Is Rising In Popularity

There has been substantial growth in cold  brew coffee popularity, but its popularity is quite precarious. New research form Mintel has revealed that the popularity of cold brew coffee in the U.S. has exploded in the last year. The expanding role of cold brew coffee is reflected in the retail sales from last year, with

How Pumpkin Beverages Are Giving Foodservice Menus A Boost

Seasonal beverages help increase visits, visit frequency and basket size, according to NPD research. With autumn comes the annual tradition of limited-time offer (LTO) pumpkin specialty drinks. Turns out that it’s one of the favorite times of the year for foodservice operators who offer the limited-time drinks too because their business benefits in more ways

Non-Dairy Smoothies

Zone 8 Beverages has unveiled three new coconut-milk based, fruit-infused smoothie beverages, including Orange Dream, Pina Colada and Mango Delight. The new Zone 8 smoothies are non-GMO, non-dairy, gluten-free, soy-free and sweetened with real fruit. Coconut milk based smoothies are a solution to the consumer demand for non-dairy alternatives. The products are also shelf stable, […]

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How Customers Are Sharing Slurpees

During Share A Slurpee Drink Week, customers can take advantage of buy-one-get one-free deals. 7-Eleven is delighting customers with a weeklong “Share a Slurpee” drink offer. The Buy one-get-one-free deal runs every day from Monday, Sept. 14, through Sunday, Sept. 20. Customers who buy any size or flavor Slurpee drink can receive a second Slurpee

How C-Store Beverage Sales Fared Over Labor Day

Low gas prices played a role in driving traffic and sales at convenience stores this Labor Day. Convenience store beverage sales were up 6% during the 2015 Labor Day holiday, according to Wells Fargo Securities LLC, which recently conducted a survey of beverage retailers representing tens of thousands of c-store locations across the country to

HEINEKEN Acquires 50% Shareholding of Lagunitas

New transaction between HEINEKEN and Lagunitas Brewing Co. will help both brands to expand their presence in and outside of the U.S. HEINEKEN has acquired a 50% shareholding in the fifth largest craft brewer in the U.S. by volume, Lagunitas Brewing Co. This transaction holds great benefits for both of the involved companies. The transaction will provide HEINEKEN

Fat Burning Beverages

Celsius Holdings Inc., now in partnership with Eagle Distributing Inc., has introduced the new Celsius beverage. Celsius is a fat burning beverage that is backed by clinical science. The new partnership will bring Celsius to a variety of accounts in the Nebraska market through the Eagle Distributing network. Eagle Distributing will now offer the complete Celsius ready-to-drink (RTD) can flavor line, which includes […]

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Hard Apple Ciders

HEINEKEN USA has created a fully integrated, 360-degree Strongbow Hard Apple Cider program. The new program includes national television advertising, targeted digital media, social media engagements and eye-catching point-of-sale materials designed to drive purchase of Strongbow’s four flavors all season long. To increase awareness of Strongbow Season, the brand is continuing its “Bestest Over Ice” […]

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Organic Arabica Coffee

Created by a father of twins needing wholesome energy, FORTO, a revolutionary, fine coffee, is made with Organic & Fair-Trade 100% Arabica coffee beans, hand-selected by family farmers in Latin America, and is cold-brewed in a unique 20-hour process to be deliciously-smooth. Each portable two-ounce bottle contains the natural energy  (175-milligrams) of two regular cups […]

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How to Brew Coffee Profits

Variety and customization help coffee sales to continue to grow. By Anne Baye Ericksen, Contributing Editor Whether it’s the desire for a jolt of caffeine in the morning or craving a specialty hot beverage as an afternoon pick-me-up, coffee remains a top beverage choice for consumers. The 2014 National Coffee Drinking Trends (NCDT) survey, produced by

How to Win With Wine

Convenience stores are paying heed to customers’ thirst for better wine selections. By Howard Riell, Associate Editor Wine usually isn’t top of mind for consumers when they stop at a convenience store—which is why operators need to draw their attention to the category, which can provide some good incremental sales. This past August, Technomic reported

How To Boost Beverage Sales

As more consumers shun carbonated soda, teas and juices are at the ready to quench c-stores’ thirst for category profits. By Anne Baye Ericksen, Contributing Editor Of the top 10 merchandise categories in 2014 that demonstrated monthly strength in sales and margin percentage per the average store, tobacco was tops, followed by packaged beverages. According to

How to Free Up Frozen Beverages

Because of the robust profit margin and strong demand for frozen dispensed beverages, more channel retailers are rolling out their own signature programs. However, convenience stores still remain above the crowd when it comes to one of the coolest beverage segments out there. By Michele Wojciechowski, Contributing Editor Without a doubt, convenience stores face competition

XYIENCE Energy Beverages Announces New Ownership

Big Red Inc. plans to reach a new, larger demographic than before by targeting college football fans. XYIENCE, a zero calorie energy beverage, has re-launched under new ownership. The new owner is Austin, Texas-based Big Red Inc. Along with new ownership, the re-launch features a new look for the energy beverage brand and the roll out of a marketing campaign

Single-Serve Hot Cocoa

Boyd Coffee Co. has released new single-serve hot cocoa. The new cocoa is crafted with high-quality cocoa for a rich, creamy, smooth chocolate flavor. This September the new cocoa will be available in a 10-count box, and they will work in brewers that accept K-cup portion packs. The cocoa is also packed in a re-sealable […]

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Extra Energy

Living Essentials LLC has released its new peach mango flavored Extra Strength 5-hour ENERGY shot. The new flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six regular strength flavors as well as decaf.  5-hour ENERGY is a liquid energy […]

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Sheetz Debuts New Coffee And Eco-friendly Cups

Sheetz finds a way to decrease the number of cups in landfills by over two million per year. Family-owned convenience retailer, Sheetz, launched its new Sheetz Bros. Coffee on Aug. 26. The new line was released in over 500 stores companywide. The coffee line consists of four freshly ground signature blends with a light to dark progression. The coffee is

Coca-Cola On Track To Be “Water Neutral” By 2020

Coca-Cola has replenished an estimated 153.6 billion liters of water back to communities in the last 11 years. The Coca-Cola Co. and its global bottling partners, the Coca-Cola system, are expected to meet their 2020 water replenishment goal by the end of 2015. What’s more Coca-Cola’s efforts put it on track to be the first

Caramel Chai

Oregon Chai has released two new concentrates: Spiced and Salted Caramel. Built on Oregon Chai’s popular, versatile black tea blend, the Spiced concentrate packs a stronger chai flavor with an extra kick of cinnamon, while the Salted Caramel variety features rich caramel with a hint of sea salt. Made with natural ingredients and GMO-free, operators […]

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Dos Equis Variety Pack

HEINEKEN USA Inc. has introduced its new, limited edition Dos Equis Exploration variety pack. The new Exploration pack, available in a 24-bottle pack, offers six bottles each of favorites Dos Equis Lager and Ambar along with Dos Equis Roja and Invierno, two unique Dos Equis Mexican beer styles that together, will satisfy consumers’ thirst for […]

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