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Winning With Wine Sales

Murphy USA grows its wine section and store sales through a collaboration with E.&J. Gallo Winery. By Erin Rigik, Senior Editor Through a collaboration with E. & J. Gallo Winery, Murphy USA is working towards growing its wine category. The c-store chain is set to expand the number of locations offering wine from 112 to

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Scotch Ale

The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that represents the best of English and Scottish brewing: a rich, full-flavored and fulfilling Scottish ale with toffee notes at 6.4% ABV and 40 IBUs. Scotch Ale is a bold yet balanced beer that will please lifelong Newcastle fans as well as

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Anheuser-Busch Media Event Shares Best Practices

“Being best in craft beer also means being best in value brands—you can’t succeed by only growing one segment,” says Anheuser-Busch’s vice president of small format sales. Anheuser-Busch hosted a media event for the trade press, Wednesday Nov. 19-20 in St. Louis, to share best practices in driving beer sales, beer and food pairing concepts,

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New Juice Line

AriZona Beverages has launched its newest juice line, Shaq Fu Punch. This is the second product launch to come from AriZona’s all-star partnership with Shaquille O’Neal and it’s already a knockout. Shaq Fu Punch delivers a crisp and fruity taste in three new fruit punch flavors: Grape, Strawberry and Pineapple. Shaq Fu Punch is Vitamin

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Juicy Waters

In 2015, good2grow, a line of healthy children’s beverages, will energize the water category with a new line of organic Juicy Waters. The new collection of flavored waters debuts at the 2014 Natural Products Expo East. Hitting shelves in early 2015, the collection offers the taste children love with the nutritional benefits parents crave in

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Coconut Water For Kids

FAL Food and Beverages, a FAL Group brand, announced that its newly launched Coco Joy Kids brand will feature characters from Walt Disney Animation Studios’ comedy action-adventure film Big Hero 6. Coco Joy Kids is all-natural fruit-flavored, pure coconut water for kids, containing no added sugar, preservatives or concentrates. Coco Joy Kids products featuring Big

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Limited-Edition Holiday Punch

Generations of families have celebrated holiday gatherings and other events with cups filled to the brim with what many call the “official punch” of the South: Cheerwine Punch. For the first time, Cheerwine is offering a pre-mixed blend of its legendary punch in two-liter bottles during the upcoming holiday season. Limited supplies of the first-ever

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Golden Bear Gets Fizzy

AriZona Beverages USA LLC and Jack Nicklaus have added sparkling strawberry lemonade to its popular Golden Bear line. Jack Nicklaus Golden Bear Strawberry Fizz is the perfect balance of crisp fruit and lemon zest, containing 10% juice. This sweet and tart lightly-carbonated beverage is sure to be the new drink of choice for any lemonade

Coffee

Innovation by the Cup

Retailers are investing more in hot dispensed beverage programs that reflect the consumers’ growing penchant for espresso-based coffee offerings, flavorful teas and more choices. By David Bennett, Senior Editor Wawa Inc. is known for its proprietary coffee, especially to its customers—one of every two are said to purchase a hot beverage every time they enter

Beer Flight.

Cheering Craft Beer

As adult beverage preferences evolve, convenience stores are tapping into specialty beer trends. By David Bennett, Senior Editor Studies show craft beer is not only good for overall industry volume, but is re-energizing beer lovers, bringing new people into the beer category. Seasonals, variety packs, ambers, pale ales and wheat beers not only hold the

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Coca-Cola Debuts Life

Life is genuinely sweet with the cold, refreshing taste of Coca-Cola Life. The new beverage is The Coca-Cola Co.’s first reduced-calorie cola to use a blend of cane sugar and stevia leaf extract. Coca-Cola Life joins other trademark brands Coca-Cola, Diet Coke and Coke Zero. Coca-Cola Life underscores The Coca-Cola Co.’s global commitment to provide

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Limited-Edition Packaging

Budweiser has upped the ante on ‘Friendsgiving’ by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976. Only 10,000 of the wooden crates—handmade by Vintage Editions in North Carolina—will be available. Budweiser, meanwhile, will do a full conversion of 1.6

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New Flavor Launches

Mike’s Hard Lemonade Co.’s mike’s HARDER is introducing a new seasonal flavor: Apple Firebomb. It combines the refreshment of a crisp apple ale with red hot cinnamon and 8% ABV. On shelves now, this is also the brand’s first flavor to appear in a series of consumer-designed, limited-edition collectible cans. The design contest for Apple

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Tracking Today’s Retail Beverage Trends

As carbonated soft drink sales fall, figures show that energy and non-carbonated beverages, such as teas, are growing in popularity. By Erin Rigik, Senior Editor Consumer preferences are moving away from carbonated soft drinks (CSDs) and toward beverages they perceive as healthier, such as energy drinks and non-carbonated beverages like teas, bottled water and functional

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New Energy Flavors

Red Bull is expanding the Red Bull Editions line of energy drinks with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions, set to launch nationwide Feb. 16, 2015. The new Red Bull Editions offer the tastes of tropical fruit, orange and cherry with the Wings of Red Bull. The Red Bull Orange

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Sparkling Iced Tea

Sparkling ICE, part of the Talking Rain Beverage Co. portfolio, has introduced a zero-calorie iced tea product line. The only zero calorie, sparkling iced tea on the market, this lightly carbonated blend of brewed black tea, green tea and real fruit juice offers a unique new beverage, bursting with the authentic flavor that Sparkling ICE

NUAQUOS

Protein-Packed Beverage

NuAquos is the newest offering from New Whey Nutrition, a provider of liquid protein supplements and great-tasting, innovative health and fitness drinks. NuAquos, which was consistently chosen over the leading rehydration beverages in blind taste tests comes in five refreshing flavors: Peach-Mango, Watermelon, Pomegranate Acai Blueberry, Kiwi-Strawberry and Orange. A 20-ounce PET bottle retails for

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Fizzy Fruity Water

The Skinnygirl brand has another all-star partner and new product line. Bethenny Frankel, the Original Skinnygirl, announced her new partnership with powerhouse AriZona Beverages on a recent episode of Bethenny. From the woman who brought you delicious, low calorie cocktails comes her first line of non-alcoholic beverages. Skinnygirl Sparklers are a new line of sparkling

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Self-Serve Smoothie Machine

Convenience store owners can create hassle-free frozen drinks with the Blendtec Self Serve Smoothie Machine. Featuring three peak horsepower, 1,600 watts direct-drive blender, more than 40 customizable drink combinations and seven peristaltic pumps, this fully-enclosed beverage system takes the work out of blended drink programs. The Self-Serve Smoothie Machine also cleans and sanitizes the blender

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Heineken Becomes Official Beer of Major League Soccer

Beginning in 2015 Heineken will bring world-class soccer experiences and #MLSNext to American fans. Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand

Beer Tasting

Technomic Study Shows Women’s Adult Beverage Preferences

“Men are traditionally the target of adult beverage marketing initiatives, but women truly are influencers,” says senior director at Technomic. The majority of women in the U.S. are of legal drinking age—and they’re increasingly engaged, experimental and educated consumers of spirits, wine and beer. Young and ethnic women, in particular, will shape the future of

energy drinks

C-Store Non-Alcoholic Beverage Sales Up +6.2%

Energy and Teas driving growth, according to Wells Fargo Beverage Buzz survey. Wells Fargo Securities LLC recently conducted a survey of beverage retailers representing over 15,000 c-store locations across the U.S. to get a sense of Q3 trends. Based on the “Beverage Buzz” survey results, non-alcoholic beverage trends remain strong with +6.2% yr/yr sales growth

Jones

Sparkling Waters

Jones Soda Co. a premium beverage company known for its unique flavors and customer-designed packaging, has launched Jones Sparkling Water. Created in response to increased consumer demand for healthier products, Jones Sparkling Water is available in four signature Jones flavors—Berry Lemonade, Fufu Berry, Green Apple and Strawberry Lime. Featuring the iconic consumer submitted photos that

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Oak Brewed Tea

Once again, AriZona Beverages is introducing an industry first. Defining a new category, AriZona Oak Reserve will be the first tea steeped with real American Oak to hit the market. The result: a refreshing artisanal iced tea with the complexity of a barrel-aged brew. AriZona Oak Reserve is 100% natural, brewed with American Oak Chips

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Growing Beer Brand

Fireman’s Brew Inc. is a Los Angeles-based craft beer company founded by two firefighters. It’s now being shipped to Fresh & Easy stores in California and Nevada, which will carry the Fireman’s Brew 12-pack sampler and 22-ounce Fireman’s Brew Blonde. Fireman’s Brew is a rapidly growing craft beer brand. It is now available in its

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