Energy Drinks & Shots Exhibit Staying Power

New energy product launches are helping energy drinks and shots gain some of their lost momentum. By Howard Riell, Associate Editor Fueled by flavor extensions, cross-bundling, limited-time offers and Americans’ nonstop lifestyle, energy drinks are finding new consumers who are reviving lagging sales. At the same time, energy shots continue to provide a convenient alternative.

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Set for the Beverage Season?

C-stores hope consumers choose to beat summer’s heat with cold and frozen beverage offerings. By Anne Baye Ericksen, Contributing Editor Twenty-two years ago, 7-Eleven rolled out “Operation Chill.” The community outreach program partners the national c-store chain with law enforcement agencies to solicit goodwill via Slurpee citations. Over the past two decades, more than 19

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7-Eleven To Add Ready-To-Drink Meals

Eighteen 7-Eleven stores introduce Soylent product. Some 18 participating 7-Eleven stores in the Greater Los Angeles area are set to test Rosa Foods’ Soylent ready-to-drink meals, beginning Monday, July 10, 2017. The 7-Eleven locations currently plan to sell three Soylent flavors: Cacao, Cafe Coffiest and the new Cafe Chai. “It is exciting that the demand

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Rutter’s Introduces Beer Sales at 10th Location

Wrightsville location latest Rutter’s to launch new beer cave selection. Rutter’s continues to expand its reach with stores that sell beer. The latest location to offer beer sales is located in Wrightsville right off of Route 30 and it started selling beer on June 29, after a remodel to accommodate the Beer Cave. This is

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Naturally-Flavored Refreshment

Delivering a refreshing, naturally-flavored taste with only 50-60 calories per eight-ounce serving, Barrilitos aguas frescas are lightly-sweetened, flavor-enhanced water beverages available in seven flavors, including fruit fusions and authentic Mexican flavors like Horchata and Tamarind. All are flavored with real fruit juices, purees and/or spices—perfect for the consumers who want less sugar without sacrificing taste. […]

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Cold Brew Coffee and Milk

Shamrock Farms has introduced Cold Brew Coffee and Milk, now on store shelves across the U.S. The product combines 100% Colombian coffee with pure, fresh Shamrock Farms milk with no added hormones. Shamrock Farms crafts its Cold Brew Coffee and Milk using Colombian coffee beans that are roasted to perfection, then ground and steeped in […]

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Root Beer Float Milkshake

F’real foods has introduced a new limited time offering, Root Beer Float Milkshake. Customers can now captivate their childhood memories with a taste sensation worthy of a trip down memory lane. High on “Sip Nostalgia,” the creamy vanilla ice cream with the nostalgic flavors of a root beer float will whisk customers back to childhood […]

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Coconut Water

Cascadia Managing Brands is launching Genuine Coconut Water, a raw coconut water that is 100% certified organic, and thanks to its easy-opening system can be consumed everywhere straight from its natural container, the coconut. Drinking coconut water directly from the coconut itself, as nature intended, with no processing, is what makes the product ‘Genuine.’ Genuine […]

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High ABV Malt Beverages

Seagram’s Escapes is turning up the color in the flavored malt beverage (FMB) category with a new line of high alcohol by volume (ABV) premium malt beverages: Seagram’s Escapes Spiked. As the No. 2 progressive adult beverage (PAB) growth brand, Seagram’s Escapes is doubling down in a higher growth segment of the FMB category and […]

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Packaged Facts: “This is a Golden Age of Beverage Innovation in America”

After years of stagnation, beverages are being transformed by massive innovations. Research firm Packaged Facts has released its latest report: “Ready-to-Drink Beverage Trend Forecast 2017: Culinary Trend Tracking Series,” where it concludes we are living in “a Golden Age of Beverage Innovation.” From extended-release energy drinks that last longer and meal replacement drinks customized to

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What Puts the “Craft” in Craft Beer?

Craft beer consumers aged 21-34-years-old make up the group that is most aware of craft beer terms. Craft beer is booming, but what is influencing craft beer customers path to purchase and what buzzwords can retailers use to better reach these consumers? Wonder no more. Danny Brager, senior vice president of Nielsen’s Beverage Alcohol Practice

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Beverage Industry Stays Ahead of Evolving Customer Tastes

Wells Fargo shares insights on the beverage industry. Wells Fargo recently attended Beverage Digest’s “Market Smarts” Conference in New York City and shared the future outlook for beverages. “We continue to believe that the beverage industry has many opportunities (and challenges), but believe the overall outlook for the industry’s leaders remains favorable,” said Wells Fargo

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Hoosiers Prefer Cold Beer Purchases

A new survey indicates Indiana consumers support state c-stores being able to sell cold beer as part of Chill Indiana campaign. A statewide poll released June 5 indicates 70% of Hoosiers favor allowing drug, convenience and grocery stores to sell cold beer, while another 65% favor Sunday carryout alcohol sales. The survey was commissioned by

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C-Store Beverage Buzz Survey

Convenience store beverage sales were up 4-5% over the Memorial holiday weekend, a slight deceleration from last year as weak energy sales increased. Wells Fargo recently conducted a “Beverage Buzz” survey of beverage retailers representing thousands of c-store locations across the country to get a sense of beverage trends during the recent Memorial Day holiday.

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7-Eleven Brings Back ‘Operation Chill’

Local police officers give out free Slurpee coupons to reward kids. Children have the chance to earn free Slurpees this summer while having positive interactions with law enforcement. For the 22nd year, 7-Eleven is again teaming up with police and sheriff’s departments to distribute free Slurpee drink coupons to children and youth through its popular

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Bag-in-Box Syrup Pump

The U Series Bag-in-Box Syrup Pump is an innovative backroom solution that saves time, space and money with its compact design and air-operated pump that easily handles all syrup viscosities, including high-yield syrups, for run lengths up to 100 feet. Its integrated, modular construction requires less material and supports faster assembly and installation. Designed for […]

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Rutter’s Introduces 9th Beer Cave

The York, Pa. convenience store chain aims to add beer to as many of its c-store locations as possible. The Rutter’s at the corner of the Susquehanna Trail and Lightner Road in York, Pa. introduced beer sales on May 24, following a remodel to add a beer cave. Rutter’s Beer Caves are set to 29

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Customers Reach for Energy Drinks

Energy and sports drink market set for growth, according to Packaged Facts. Busy lives are inspiring customers to choose energy and sports drinks. Over the past five years, the U.S. retail market for energy and sports drinks expanded in vigorous fashion culminating in sales of $25 billion in 2016 after rising at an annual rate

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Strongbow Cider Brings Americans a Nature Fix

HEINEKEN announces global launch of Nature Remix campaign. HEINEKEN is looking to bring customers back to nature with its latest campaign. Scientists say that people living in urban environments surrounded by concrete, cars and a cacophony of city sounds feel isolated from nature. It’s called Nature Deficit Disorder and experts say that even small sparks

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Celebrating 50 Years

The ICEE Co. is introducing new flavors, limited-edition packaging and fun promotions during its 50th anniversary year. To commemorate the brand’s 50th anniversary, ICEE lovers will have the opportunity to sip new flavor blends in limited-edition 32-ounce cups that will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour […]

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Petro-Canada Adds Jones Soda

Customers have more soda options in the cold case at 800 Petro-Canada c-stores. Petro-Canada, headquartered in Calgary, Canada, has added Jones Soda Co.’s Root Beer, Cream Soda and Blue Bubblegum Soda to more than 800 stores. “Having launched Jones in Vancouver, Canada over 20 years ago, it is an honor to celebrate our heritage by

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Naturally-Flavored Water

True Drinks, makers of AquaBall Naturally Flavored Water (the healthiest children’s beverage on the market with no sugar, preservatives, calories or artificial flavors) recently announced the distribution of the NEW AquaBall Six-Packs. The AquaBall six-packs range from $4.99 to $5.99, and are arriving just in time for summer. For More Information From True Drinks www.aquaballdrink.com

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Wells Fargo Polls Wholesalers on Beer Outlook

Wholesalers note price gaps are narrowing, and competition is brewing from wine and spirits. Wells Fargo conducted a survey of beer wholesalers that collectively service 150,000+ retail outlets to gauge current industry trends. The survey revealed key trends including: (1) Import/craft cans are hot — a potential opportunity. (2) The “entire beer industry faces headwinds

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7-Eleven Invites Slurpee Fans to ‘Bring Your Own Cup’

Customers can fill any container with Slurpee drink for only $1.50 this Friday and Saturday. 7-Eleven’s ‘Bring Your Own Cup’ Day is back and helping to kick off the 2017 Slurpee season at the c-store giant. Slurpee fans can fill any “cup” – or containers that can be used as cups – with Slurpee deliciousness

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Rutter’s Introduces Wine Sales at Three Locations

Nine Rutter’s convenience stores now sell beer and six sell both wine and beer. Rutter’s continues to roll out wine departments to its fleet of convenience stores in York, Pa. Three more Rutter’s locations expanded their selection with wine on Friday, May 12. The Rutter’s in Waynesboro, Mercersburg, and Hamburg all began their wine sales

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