Tecate Expands to General Market Targeting

A new television commercial from Tecate Light will bring people together during this year’s Presidential debates. In preparation for the 2016 Presidential debates, Tecate Light has launched a bold new national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi &

7-Eleven Announces $1 7-Election Coffee Days

In recognition of this year’s Presidential Debates, 7-Eleven customers can purchase a 7-Election coffee for just $1 the day after each debate. With the approach of the 2016 Presidential Debates, 7-Eleven has announced a new promotion as a part of the 7-Election. 7-Eleven is now offering fresh-brewed coffee in its extra-large 7-Election Stay-Hot Cups for

Dunkin’ Donuts Offers Discounted Coffee to Celebrate National Coffee Day

Dunkin’ Donuts fans can purchase hot coffee for only 66 cents on National Coffee Day. In celebration of National Coffee Day, on Thurs., Sept. 29, Dunkin’ Donuts will be offering discounted coffee to its guests. In celebration of the brand’s 66-year history, on National Coffee Day, Dunkin’ Donuts’ guests will have the opportunity to enjoy

Modest Growth Observed in the Beverage Market

Beverage sales were up slightly over the past four weeks, but salty snacks continued to outperform beverage sales. Most categories in the beverage market experienced modest growth in the recent four week period ending Sept. 10, 2016. According to a report from Wells Fargo Securities, all channel dollar sales – including grocery, drug, mass and

Refreshing and Ready-to-Drink

The Coca-Cola Co. has announced the addition of a number of products to its Gold Peak product line. The new products in the line include two additions to the ready-to-drink tea category, two to the tea lattes category, and two to the ready-to-drink coffee category. The two new tea category additions include Gold Peak Diet […]

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Ready-to-Drink Cold Brew

Shamrock Farms has introduced new Cold Brew Coffee and Milk, combining 100% Colombian coffee with pure, fresh, Shamrock Farms milk with no added hormones. A hot new product for the refrigerated beverage case, Shamrock Farms is capitalizing on the rapid growth of the ready-to-drink coffee category by pairing its quality milk with the on-trend cold […]

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Accepting the Sustainable Coffee Challenge

For the sustainably minded, an environmentally friendly approach to coffee starts long before entering your establishment. A holistic sustainable coffee program can hold different meanings to different demographics. From green to fair trade to organic and energy efficient, there are many areas of opportunity to embrace the challenge of sustainability. Exploring these options allows you

Tapping a Trend

Healthier sales of bottled water bode well for c-stores as packaged beverages continue to drive profits. By Anne Baye Ericksen, Contributing Editor Flint, Mich., has been the epicenter of contaminated tap water. For more than 24 months, residents have battled authorities over how to clean up the lead-tainted water running through the city’s aging pipes.

Rutter’s Invites Customers to Vote with Their Cups

In anticipation of the upcoming presidential election, Rutter’s has launched a new Presidential Vote With Your Cup contest. Rutter’s has begun collecting votes for the 2016 presidential election. Rutter’s customers now have the chance to cast their vote for their preferred presidential candidate by purchasing designated beverage cups at any Rutter’s location. Beginning now, Rutter’s

7-Eleven Extends BOGO Free Slurpee Promotion

Customers are invited to share a Slurpee for an additional week, as 7-Eleven has extended its BOGO promotion through Sept. 25. As 7-Eleven continues to celebrate the 50th anniversary of its iconic Slurpee beverage, the brand has extended its most recent BOGO Slurpee offer for an additional week. Slurpee-lovers now have another week to share

Consumers Brew Craft Coffee at Home

Millennials are embracing brewing their coffee at home, as it allows them to personalize their coffee to their individual tastes. According to the new Craft Coffee at Home report from The NPD Group, a growing number of consumers are choosing to brew their coffee at home. This shift to brewing craft coffee at home is,

Tecate Gears Up for the Canelo Versus Smith Fight

Tecate launches a new app to build excitement over the upcoming Canelo versus Smith fight, occurring over Mexican Independence Day Weekend. Sat., Sept. 17 is the highly anticipated Canelo versus Smith fight at AT&T Stadium in Alington, Texas, and in preparation for the fight, Tecate, who is the fight’s presenting and exclusive beer sponsor, has

Labor Day Holiday Boosts Beverage Sales

While growth was seen over the recent Labor Day holiday, the holiday did not boost sales as much as retailers had hoped. A recent survey of beverage retailers has revealed that the recent Labor Day holiday did not yield the same growth that was observed last year. The survey from Wells Fargo Securities, which polled

HEINEKEN to Establish Five Point Trading Co.

HEINEKEN has announced a new venture that will bring together a variety of global beer brands. HEINEKEN USA has announced that, on Jan. 1, 2017, the company will enter into a new era of business for its global HEINEKEN brands, by creating Five Points Trading Co. The Five Points Trading Co. is a new venture

7-Eleven Unveils New Slurpee Flavor

To welcome its latest Slurpee flavor to 7-Eleven stores, 7-Eleven is hosting a week-long “Buy One-Get One Free” Slurpee promotion. From Sept. 12-18, 7-Eleven customers will have the chance to Share-a-Slurpee during the week-long “Buy One-Get One Free”  Slurpee promotion. In addition to this fun fall promotion, 7-Eleven has also unveiled this year’s featured fall

Boosting Beer & Wine Sales

With an increasing number of c-stores investing in enhanced beer and wine programs, it pays to be aware of the stop-start journey bound to occur. By Lisa White, Contributing Editor The convenience channel has made great strides in the beer and wine segments, not only in catering to customers looking for ways to save time

Dos Equis: The Evolution of Interesting

Dos Equis fans can now catch a glimpse of the new Most Interesting Man in the World, with the release of a new teaser trailer from Dos Equis. On Wed., Sept. 7, 2016, Dos Equis released a new feature-film style trailer that provided the first glimpse of the new Most Interesting Man in the World.

Stirring Coffee Innovation

Cold brew may be trending, but a quality cup of hot coffee with the option for customization can woo any morning commuter. By Erin Rigik Del Conte, Senior Editor Coffee has seen surge in innovation in 2016 from the rise of cold brew and nitro coffee to unique coffee cocktails in the restaurant industry. Cold

7-Eleven Announces the Return of the 7-Election

7-Eleven customers can cast their cups and make their voices heard this election season with the return of the 7-Election Presidential Coffee Poll. The company will host a number of promotions from now until the election to encourage customers to cast their cups. On Aug. 31, 2016, 7-Eleven launched the fifth quadrennial 7-Election Presidential Coffee

Tecate Launches Boxing Themed Promotion

A new promotion from Tecate is encouraging boxing fans to elevate their viewing experience by choosing Tecate this boxing season. On Sept. 1, 2016, Tecate launched a new promotional program to encourage LDA+ boxing fans to choose Tecate this boxing season. The new We’ve Got Your Back program from Tecate features national TV spots, on-

Frostop Voted Best in Taste and Quality by Consumers

Frostop Root Beer is still a fan favorite, even after 90 years on the market. Frostop Root Beer, which is currently celebratinf its 90th anniversary, was recently voted the best in taste and quality at the Convenience Store Decisions’ 2016 Consumer’s Choice New Products Contest. The magazine’s products contest was held at Truenorth Convenience Store

Savory Drink Mixers

Trailblazer Foods recently introduced a line of Organic Drinking Vinegars or “Shrubs” made from fruit, sugar and Apple Cider Vinegar. This new lineup includes diverse ingredients such as ginger, pomegranate, basil and pineapple. These new Shrubs are perfect for mixing cocktails, or even as a savory soda replacement. These Organic Drinking Vinegars offer a clean […]

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Innovation Grows in Global Energy Drink Market

Growing consumer demand for organic and better-for-you products has led to an increase in energy drink innovation. New research from Mintel has revealed that, around the world, energy drink innovation is on the rise. Globally, more new energy drinks were launched in 2015 than in any year since 2008. Furthermore, between 2010 and 2015, the

Beverage Sales Show Soft Growth

Dollar sales soften across all categories in the beverage market. The most recent four-week period has resulted in softening sales across the beverage market. New research from Wells Fargo Securities has shown that dollar sales across the beverage market have experienced only modest growth in most categories during the recent four-week period ending Aug. 13,

Packaging Redesign

Spindrift’s line of sparkling beverages made with real squeezed fruit has unveiled new packaging that conveys its core mission of “real.” Their new look of “real” will roll out to stores and foodservice partners beginning in August 2016. Spindrift’s new design shows consumers exactly what makes them different – real fruit in every beverage. The […]

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