Beer Tasting

Technomic Study Shows Women’s Adult Beverage Preferences

“Men are traditionally the target of adult beverage marketing initiatives, but women truly are influencers,” says senior director at Technomic. The majority of women in the U.S. are of legal drinking age—and they’re increasingly engaged, experimental and educated consumers of spirits, wine and beer. Young and ethnic women, in particular, will shape the future of

energy drinks

C-Store Non-Alcoholic Beverage Sales Up +6.2%

Energy and Teas driving growth, according to Wells Fargo Beverage Buzz survey. Wells Fargo Securities LLC recently conducted a survey of beverage retailers representing over 15,000 c-store locations across the U.S. to get a sense of Q3 trends. Based on the “Beverage Buzz” survey results, non-alcoholic beverage trends remain strong with +6.2% yr/yr sales growth

Jones

Sparkling Waters

Jones Soda Co. a premium beverage company known for its unique flavors and customer-designed packaging, has launched Jones Sparkling Water. Created in response to increased consumer demand for healthier products, Jones Sparkling Water is available in four signature Jones flavors—Berry Lemonade, Fufu Berry, Green Apple and Strawberry Lime. Featuring the iconic consumer submitted photos that

oak-lineup-press

Oak Brewed Tea

Once again, AriZona Beverages is introducing an industry first. Defining a new category, AriZona Oak Reserve will be the first tea steeped with real American Oak to hit the market. The result: a refreshing artisanal iced tea with the complexity of a barrel-aged brew. AriZona Oak Reserve is 100% natural, brewed with American Oak Chips

FiremansBrew

Growing Beer Brand

Fireman’s Brew Inc. is a Los Angeles-based craft beer company founded by two firefighters. It’s now being shipped to Fresh & Easy stores in California and Nevada, which will carry the Fireman’s Brew 12-pack sampler and 22-ounce Fireman’s Brew Blonde. Fireman’s Brew is a rapidly growing craft beer brand. It is now available in its

Sprite cranberry

Berry Up The Holidays

With a chill in the air and the holidays around the corner, people across the country are working up a thirst for the tastes of the season. This year, Sprite is doing its part to help make everything “berry” and bright with the introduction of an all-new flavor: Sprite Cranberry. The new Sprite Cranberry and

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Seasonal Hard Iced Tea

The Twisted Tea Brewing Co. announced the national availability of Twisted Tea Frosted Cherry, a seasonal hard iced tea available beginning in October. Frosted Cherry is smooth and refreshing with a real iced tea taste and deep, fruity black cherry notes, perfect for the fall and winter. This 5.0% ABV hard iced tea is available

flame

Spicy Drink

Blazing Beverages LLC has introduced “The Flame,” a unique non-alcoholic beverage with a piquant [hot] spicy twist. With the potential to redefine “savory,” this non-alcoholic beverage stays true to its name as it incorporates a tinge of spiciness into drinks, which stimulates the taste buds. Not to mention The Flame has created an entirely new

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Tea for Two…and More

The demand for tea grows as more consumers seek out healthy beverages. C-store chains like QuikTrip are responding by offering up to 10 flavors of fresh-brewed teas. By Pat Pape, Contributing Editor Texas technology professional Sheryl Thompson spent about a decade drinking four 12-ounce cans of brand-name soda every day. When Thompson wanted to lose

Beer Tasting

Crafting Better Beer Sales

Millennials are the No. 1 consumers of craft beers, much to the delight of convenience stores that are growing their adult beverage business through specialty ale sales. By David Bennett, Senior Editor North Carolina’s capital city of Raleigh might have remained a beer backwater had it not been for the grassroots lobbying group Pop the

Tea

Teas Quench RTD Demand

With carbonated drink sales fizzing, ready-to-drink teas are satisfying customers’ thirst and c-store sales. By Howard Riell, Associate Editor As soft drink sales decline, customers continue to turn to iced teas and non-carbonated fruit beverages for healthful refreshment and exciting new tastes. Ready-to-drink (RTD) teas continue to lead growth among packaged beverages, something demographic findings

slurpee

FOR ALL SEASONS

Whether it’s the dog days of summer or the hazy shade of winter, innovative promotions can help maintain frozen beverage sales all year long. By Howard Riell, Associate Editor Convenience store operators know customers seek cold and frozen dispensed beverages when the thermometer outside rises. However, what can c-stores to do promote sales when temperatures

beer

For Beer, a “Perfect Storm” Benefits Some Brands, Threatens Others

Technomic finds momentum among smaller brands and categories and higher price tiers continues. Changing consumer taste preferences, varied levels of cost-consciousness and competition from spirits and wine are converging to re-shape the beer industry and its growth opportunities in 2014 and beyond. “It’s really a perfect storm scenario that’s creating opportunities for some beer marketers

hype

Energy Drink Targets Women

Unlike top sellers in the energy drink market, Hype Energy is opening up the category to women in the U.S. market. The brand is positioning itself as a lifestyle energy drink that caters to a woman’s need for a drink that helps her keep up with her busy day-to-day life. Hype understands that not everyone

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Innovative Beverages Driving Restaurant Visits

Technomic updates Beverage Consumer Trend Report for foodservice operators. A fifth of today’s consumers (21%, up from 16% in 2012) noted that beverages play a very important role in deciding which restaurants to visit for meals. This increase is primarily driven by consumers aged 18–44, who tend to use beverages for a wide variety of

NBA Gear Price-CardTuck-Card-Combo

Newcastle Launches Fall Program

Targets sports viewing enthusiasts. Newcastle Brown Ale announced the details of Drink the Beer. Get the Gear, a retail and on-premise program that engages sports enthusiasts during the height of the viewing season. From September through December, program elements, including social media, a sweepstakes (via Twitter) and occasion relevant cross-merchandising offers, will encourage LDA (legal

COFFEE

Connecting With Coffee Customers Gets Personal

While some c-stores are adding barista-staffed bars to compete in the coffee arena, most are finding simpler ways to make brew buying a more personalized experience for their customers. By Marilyn Odesser-Torpey, Associate Editor. With about 11,000 chain and 14,000 independent cafes in the U.S., according to the Specialty Coffee Association of America (SCAA), consumers

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ICEE Launching Fanta Halloween Promotion

Customers can win a trip to Knott’s Berry Farm Theme Park. The ICEE Co. has announced a new Fanta Halloween fall promotion. The promotion features delicious Fanta Orange Flavor ICEE along with a “text to win” Sweepstakes. Consumers can enter the sweepstakes for a chance to win a trip for four to Knott’s Berry Farm

pack-bevs

Beverage Buzz Labor Day Survey Shows Sales Up 4%

New product launches expected to buoy Monster and the energy segment. Wells Fargo recently conducted a survey of beverage retailers representing tens of thousands of c-store locations across the country to get a sense of beverage trends during the recent Labor Day holiday, which concludes the peak beverage summer selling season. Survey results indicated that

Espresso

Family Express Unveils Espresso Offering

All Family Express stores to feature JAVA WAVE European Café by the end of August. Family Express has announced a revolutionary hot and iced espresso drink offering. The JAVA WAVE European Café is a premium, self-service espresso platform that offers superior quality hot and iced drinks. Each and every drink is ground on the spot

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Carbonated Soft Drink Sales Up

Wells Fargo notes Coca-Cola Co. dollar sales help buoy the CSD category. Nielsen reported that carbonated soft drink (CSD) sales were up for the first time in over a year. Total CSD (excluding energy) dollar sales were up +0.7% (-0.7% for 12-weeks) in the latest XAOC Nielsen period during the four-weeks ended Aug. 2, 2014,

Tax On Beer Considered To Help Pay For Health Care

Craft Beer Sales Surge 110%

Mintel report finds the craft beer trend continues to grow. New research from Mintel suggests that while craft beer drinkers may indeed love the big, bold flavors of their favorite artisanal brew, they also place a premium on what the beer says about them. Amongst the 25-34 age group, representing the segment’s heaviest users, 70%

heinekenlogo

Heineken Debuts “Best Tasting Light Beer” Campaign

Campaign features Neil Patrick Harris. Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, is launching its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and

energy

Wells Fargo Weighs In On Beverage Outlook

Energy category seeing soft growth but Wells Fargo predicts numbers will rebound. Carbonated soft drink sales (excluding energy) were soft in the U.S. c-store channel— up only +0.2% (+0.4% for prior 12-weeks) during the four-week period ended July 5, 2014, driven by average equal price growth of +3.8%, offset by equal unit volume declines of

energy

Energy Drinks All The Buzz

Once a fringe player, the energy drink segment today is a billion-dollar business and according to analysts, there’s still room for growth. By David Bennett, Senior Editor As consumer tastes have shifted, carbonated soft drinks (CSD) top perch within the pantheon of packaged beverages has eroded considerably over the last few years. During that period,

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