The Benefits of Access Control Security Systems for C-Stores

By David Hochman, Founder, DJH Marketing Communications Everything from limiting the points-of-entry, to controlling which employees have access to high-value storage rooms, access control solutions can cover many different aspects of convenience store security and risk management. The convenience store category collectively faces a number of challenges with regards to building access control to consider.

Influencer Marketing is Going to be Huge

By Dave Hochman, Founder, DJH Marketing Communications Inc. There have been quite a few new flavors added to the marketing mix over the past few years. One of the most interesting for the C-Store is called Influencer Marketing. Influencer Marketing is basically marketing that takes aim at specific key individuals as opposed to demographically based

Storefront Crashes: Why They Occur and How to Prevent Them

By David Hochman, founder of DJH Marketing Communications Inc. A child or even a dog left in a car with the engine running while parked at a suburban strip mall accidentally engages the transmission and sends an SUV headfirst into a convenience storefront window. After filling up, an elderly woman hits the pedal instead of

NRF Show Recap

By David Hochman, founder of DJH Marketing Communications Inc. With so many exhibitors (over 600) displaying their wares at the National Retail Federation’s annual conference (it’s called The Big Show for a reason) earlier this month, it would be an impossible task to try to cover them all. That doesn’t stop the army of PR

Top Takeaways From NRF

The 2015 National Retail Federation’s annual conference wrapped up in New York City yesterday with a host of retail innovations on display. By Dave Hochman, Contributing Editor The National Retail Federation’s (NRF) annual conference in New York City closed yesterday, Jan 15., but not before attendees were treated to five days of emerging retail trends

The Future is Here & Now: Cloud-Based Mobile POS Solutions (and Free Waffles)

By David Hochman, owner of DJH Marketing Communications I recently had the opportunity to attend the BIG Show, aka the NRF Annual Convention & Expo in New York City. The expo is called the BIG Show for a reason. The NRF is the world’s largest retail trade association, with members including department store, specialty, discount,

Digital Coupons: The Mobile Category

Q & A with Catherine Tabor, CEO, Sparkfly. By: David Hochman, founder of DJH Marketing Communications Inc. According to a recent post on Mashable.com, most consumers who subscribe to a mobile plan from a carrier own a smartphone. In fact, it was way back in March 2012 when the smartphone became the dominant mobile device

Recovering from Hurricane Sandy

7-Eleven franchisee Tom El-Dalati lost his flagship store in last year’s superstorm. One year later the struggle to rebuild his business continues . By Dave Hochman, Contributing Editor. Nearly one year ago, Hurricane Sandy slammed into the Northeast and Mid-Atlantic states leaving a stream of destruction and chaos for homes and businesses. Extreme winds, devastating

2013 Summer Fancy Food Show Recap

The Fancy Food Show is held every summer in New York City’s Jacob K. Javits Convention Center, or Javits Center (the ’12 show moved to Washington, D.C. due to renovations at the Javits Center) Thousands of food and beverage suppliers rent booth space and hand out samples of their products to the specialty food trade.

Four Strategic Lessons

By: Dave Hochman, founder of DJH Marketing Communications Inc. In 2010, a new category in CPG emerged, one that quickly garnered the attention of the beverage, c-store and specialty food trades. The category was termed “relaxation” and it was originally positioned as a diametric opposite to the “energy” category. One-ounce plastic shot bottles with brand

Crisis Management 101 for C-Stores

By: David Hochman, founder of DJH Marketing Communications Inc. As is (sometimes painfully) obvious, today’s C-Store customer enjoys the benefits an ever-expanding number of choices with regards to their C-Store visits. Most locations drawing from the same pool of employees and categories, and pricing competition just creates a “race to the bottom” environment. One of

The 1980s Las Vegas Turnaround… and Lessons for C-Store Operators

Widen your customer base and change your surroundings.  By David Hochman, owner of DJH Marketing Communications Inc. For the first 30 years or so, casinos in Las Vegas thrived, raking in obscene profits simply because options for legal gambling in the U.S. were few, far and in-between. Things started to get a bit more difficult for the casinos

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