Can An Old Marketer Learn New Tricks?

By Betsi Bixby When’s the last time you learned something new specifically for your business that made you say “Wow!” If you are over 50, and can recall a recent time, congratulations! You are in the Amazing Opportunity portion of the industry. If it’s been awhile, you may be overdue and in the Death Spiral

Six Roadblocks to Profitable Growth

By Betsi Bixby Every marketer wants more and more profitable gallons. I’m blessed to be working with many marketers who are hitting it out of the park even in non-growth areas of the country. And it’s not all by acquisition, which many assume is the fastest route. So why are some marketers growing right now

Boost Sales by Measuring the Right Things

By Betsi Bixby Do you ever get frustrated with your sales team? Do you wonder if they spend their time well? Have you tried a bunch of different compensation plans, and maybe even tried activity measures as part of your commission structure, but were dissatisfied with lack of significantly better results? If so, you are