Game-Changing Strategies for Retailers walks readers through founding, maintaining and growing a small business.
A small business takes time and effort to build, maintain and grow. You need patience, a willingness to endure setbacks and—most important of all—an experienced mentor.
John Matthews, president and CEO of Gray Cat Enterprises Inc., offers that mentorship. After decades of experience in corporate America, Matthews opted to start his own business. Thirteen years later, Gray Cat Enterprises was the result.
During his career, Matthews noticed how many small business owners and multiunit operators struggle and fail because they lack a sound understanding of basic business strategies. Some understand certain aspects of entrepreneurship well but stumble in other areas.
In Game-Changing Strategies for Retailers, Matthews walks readers through the key elements of founding, maintaining and growing a small business. Starting with an overview of the nature of small businesses, Matthews demonstrates the importance of business planning and the intricacies of daily operations, merchandising, marketing, real estate and capital management.
The result is a compact but comprehensive resource small business owners and multiunit operators can access as the need arises. Within these pages lies the foundation for successful sole proprietorship or multiunit operations.
What makes one small business thrive and grow while another languishes and dies? Whether you own a small multiunit business or dream of sole proprietorship, the answer to this question will determine if your business still exists in five, 10 or 20 years.
In Game-Changing Strategies for Retailers, Matthews presents the foundational aspects of business ownership entrepreneurs must understand for lasting success, covering key factors:
- The importance of a business plan
- Creating a positive experience for consumers and clients
- Effective branding and marketing
- Facilities and capital management
- Financial management
With each chapter broken down into small but essential nuggets of information, Game-Changing Strategies for Retailers is a thorough, easily accessed resource guide entrepreneurs can use to refresh their knowledge and refine their business strategies.
Implement the advice found in this reader-friendly guide, and raise your business to the next level. Available on Amazon: https://www.amazon.com/DP/1544026633
John Matthews, president and CEO of Gray Cat Enterprises Inc., has 25 years’ experience in corporate America, working in areas ranging from general retail management to mergers and acquisitions. He provided consulting and senior project management for national and international companies, including Starbucks, the Body Shop, Sylvan Learning Centers and Global Partners.