A whopping 29% of Millennials ordered restaurant foods/beverages via delivery in the last week.
More customers are turning to food delivery to make food purchases even more convenient.
Delivery now represents 1.7 billion foodservice visits annually, according to The NPD Group, a global information company. Delivery is such a popular way to source meals and snacks that one-fourth of all U.S. consumers claim to have ordered a meal via delivery in the past three months, according to NPD.
Young adults are the heaviest users of foodservice delivery, representing 56% of delivery orders. As a comparison to other generations, 29% of Millennials ordered restaurant foods/beverages via delivery in the last week while nearly 50% of boomers and older use delivery less than once a month. Across the board, consumers using delivery services are very satisfied but young adults are the most satisfied with 93% of Gen Z and 87% of Millennials very satisfied or satisfied.
Ordering delivery through a website, app, or text is the fastest growing method. Digital orders have jumped from 22% or 637 million of all delivery visits in 2011 to 48% or 2 billion visits (includes delivery and in-store pick-up) in 2016.
NPD reported that 46% of all foodservice delivery orders are on a deal because of the easy access to coupons and other discounts.
“Delivery epitomizes convenience, which is the value of using foodservice in the first place,” said Warren Solochek, president of NPD’s Foodservice Practice. “If delivery fits a foodservice operator’s business model and it’s operationally feasible, they definitely need to add it on as an option in order to stay competitive.”