Amazon is now competing with brands who currently make their grocery items available online.
Amazon is once again branching out into a new market with the introduction of its own private-label groceries.
According to a new report from Fortune, Amazon has officially debuted its very own coffee and baby food. The new coffee line has been branded Happy Belly, and the baby food has been named Mama Bear.
Amazon has intended to roll out this grocery line for a while now, Fortune reported, and the company is now competing with other brands that can be purchased online. The company has also announced plans to introduce its own line of nuts, spices, tea, vitamins and an array of household items. These new lines follow the release of the company’s private-label clothing line earlier this year.
Fortune reported that these new items will only be available to Amazon Prime subscribers.
According to the report from Fortune, a 12-pack of Amazon’s Mama Bear baby food costs $12.49, and a nine ounce bag of Happy Belly coffee retails for $9.99.
The report also revealed that Amazon has refrained from advertising the fact that it has created these lines. When viewing the product descriptions, there is no mention of Amazon being the creator of the products.