Now Florida customers in select markets can gain fuels rewards points, redeemable at Chevron and Texaco, when they shop at Safeway.
Chevron Products Co., a division of Chevron U.S.A. Inc., and Albertsons Cos. LLC are expanding their joint fuel rewards program to customers in parts of Florida.
Customers who earn Reward Points by shopping at their local Safeway stores in Altamonte Springs, Largo and Oakland Park, Fla. will now be able to use their Reward Points for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in the state.
“We’re building on a foundation of success with Albertsons, expanding our joint rewards loyalty program in the Florida Market. We are already working together in seven states in the West, and this is the first time we’re expanding East,” Doris Lee, head of loyalty, Chevron Products Co. told CSD. “We’ve worked with Safeway for over three years. We started in Southern California in end of 2012, so it’s a testament to how strong the rewards program and partnership is.”
The program is rolling out at select stations in the Florida market today and will also be available in Clearwater Orlando and the Fort Lauderdale markets by the end of this month. Albertsons recently began adding Safeway stores in this area and currently operates three Safeways in this market. As it expanded its Safeway presence, it made sense to offer the rewards program as well.
The expansion of the fuel rewards program helps to maximize value and savings for both Safeway and Chevron customers through the combination of quality, convenience and rewards.
“Our fuel rewards program has been popular with customers for years, and it wasn’t a question of if or when we would do it, but how quickly we could get it rolled out for our shoppers here in Florida,” said Steve Burnham, eastern division president, over the Florida Safeway district. “Our stores in Altamonte Springs, Largo and Oakland Park represent the best of the Safeway brand for each of the neighborhoods they serve. Teaming up with Chevron to offer Chevron and Texaco customers within this market a program that delivers additional savings at the pump just by doing their regular shopping is a natural extension of our commitment to running really great stores and delivering customers the products they want.”
Beyond savings, customers also benefit from the ease with which they can earn and redeem their Reward Points. With more than 900 of Albertsons Cos.’ 2,300 stores offering the program to shoppers and well over 2,800 Chevron- and Texaco-branded stations currently participating in the program, grocery shopping and saving at the pump are now even more convenient.
“Chevron is continually looking for innovative ways to provide value to its customers and reward them for brand preference,” said George Wall, vice president, Americas products, Chevron Products Co. “We’re thrilled to offer even more customers the opportunity to reap the benefits and product offerings of both Albertsons and Chevron.”
“From our point of view, we have a very strong ongoing partnership with Chevron. Our rewards program has been very successful. We get great feedback from customers in how they can save dollars and we know the program works and is loved by our customers,” noted Vivek Kalpande, group vice president, digital & loyalty programs, Albertsons Cos.
Customers can register for the program either at Safeway.com or by downloading the Safeway App on either their Android or iOS devices. Under the fuel rewards program, for every 100 Reward Points earned by shopping at participating Florida Safeway stores, customers receive a 10 cent-per-gallon Gas Reward. Customers earn Reward Points every time they use their registered phone number while shopping at one of the three local Safeway stores. Reward Points can be earned by shopping at Safeway stores in the following ways:
- Customers receive one point per $1 spent on eligible grocery purchases.
- Customers receive two points per $1 spent on qualifying gift cards.
- Customers receive one point for every out-of-pocket cost dollar spent on pharmacy, including co-pays.
Customers redeem their Fuel Rewards by simply entering their registered phone number at the pump or inside the station before fueling.
The fuel rewards program is also available in Safeway, Vons, Pavilions and Carrs stores located in Alaska, Arizona, California, Hawaii, Nevada, Oregon and Washington.