Walmart redesigns produce aisles and bakery departments as a strategy to drive traffic.
Walmart is revamping its grocery department in an attempt to attract more consumers with greater variety.
According to a report from USA Today, a growing number of Walmart stores are dedicating entire walls to organic produce, gourmet cheeses and fresh sushi. This newly broadened selection is intended to appeal to growing consumer demand for quality better-for-you products.
Walmart is raising the grocery standard with a wide array of cold-cooked meats, fresh produce, a new bakery design and inviting displays. According to USA Today, a number of Walmart stores have opted for a more appetizing layout, with wider aisles and overflowing fresh-food displays.
Currently, the revamped produce aisles have been implemented into 180 locations, but the chain has announced plans to revamp 3,000 stores this year. USA Today reported that Walmart hopes that the redesign will help the chain to regain grocery shoppers that have recently been lost to mid-level grocery chains. Grocery accounts for more than half of Walmart’s U.S. business, and it is crucial that the company continue to grow its customer base.
In addition to the redesign in the produce aisle, according to USA Today, Walmart has plans to create a whole new atmosphere in its bakery department. Featuring chalkboard-style signs, lower tables that better showcase cakes and cookies and bread baskets that invoke the charm of a local market, the bakery department provides customers with a uniquely quaint experience.
Apart from improving the in-store experience, Walmart is also ramping up its online grocery service with store pick-up, which is now in nearly 40 markets. According to USA Today, with Walmart’s online grocery service, customers don’t even need to leave their cars, for a store employee will bring out pre-bagged orders and load the car; however, many pick-up customers choose to enter the store and shop more.