The new mobile payments report from Research and Markets offers advice to retailers on how to succeed with mobile payments technology.
A new report has been added to Research and Markets’ array of report offerings. The new “Mobile Payments at the Service Station- Trend Report” offers key insights into the mobile payment industry, and instructs retailers on how to take advantage of future opportunities in mobile payment technology.
The new report has revealed that only 13.3% of motorists across Europe use mobile payments at the forecourt, due to the lack of service stations accepting this payment type. With motorists also being limited to a maximum spend of around £20 (dependent on local currency) per transaction, many are unable to use mobile payment methods, even if they have set them up.
Italy has the highest spend on mobile payments per transaction across the top five European countries at 26.79% due to the number of smaller vehicles and scooters in the national parc, that have smaller tanks making their refuel cost eligible as it comes under the transaction limit.
European motorists who use mobile payments do so twice a month on average. With the maximum spend using mobile payments being so low, many motorists will only be able to use this payment type if they are not refueling their tank fully or visiting the shop for food and drink items, limiting its use at the forecourt.
Key Suggestions from the Report Include:
- Plan future strategies by examining the benefits and potential barriers to the adoption of mobile payments at the forecourt.
- Identify future mobile payment trends and how you can take advantage of them.
- Examine how other retailers use mobile payments at the forecourt and benchmark them against your current offerings.
- Analyze current motorist mobile payment spend and frequency to correctly set payment limits at the forecourt.