Mars Chocolate North America is granting fans to opportunity to choose the next great M&M’S Peanut flavor.
In honor of the brand’s 75th anniversary, M&M’S is inviting fans to help the brand to choose the next great M&M’S Peanut. A nationwide “Flavor Vote” will grant M&M’S fans the power to choose the brand’s new great peanut-flavored addition to the iconic line-up.
M&M’S Peanut – which became an instant classic when it was first introduced in 1954 – will be joined on shelves with a new peanut flavor this fall. Three new, nut-inspired challengers – Honey Nut, Coffee Nut and Chili Nut – will go head-to-head vying for America’s hearts and stomachs, and to win the coveted position of sitting side-by-side with M&M’S Original Peanut. Fans of the brand will be able to purchase and taste each of the new flavors for themselves via retailers nationwide and then cast their vote, once a day until June 17 at http://peanutflavor.mms.com or by texting the word “Vote” to 87654.
“At Mars Chocolate North America, we know M&M’S would not be the brand it is today without our fans,” said Tanya Berman, director, M&M’S Brand. “As we celebrate our 75th Anniversary, ‘Flavor Vote’ is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand’s colorful history by choosing the newest M&M’S Peanut flavor.”
The Tasting Fun Doesn’t End Here!
Once fans cast their vote for their favorite new M&M’S Peanut flavor, they are entered for the chance to win $100,000 and earn the title of the official M&M’S Taste Tester. The winner will be announced in August along with the winner of the ‘Flavor Vote,’ which will remain on retailer shelves nationwide.
The brand expects to see a “colorful” but friendly competition put on by all of the “Flavor Vote” campaign participants and encourages fans to rally for their favorite using the hashtag #MMSFlavorVote.