The Ultimate Super Late Model Series is helping promote VP Racing Fuels’ consistency and superior quality.
A new multi-year agreement has made VP Racing Fuels the Official Fuel of the Ultimate Super Late Model Series (USLMS). This sponsorship names VP the preferred fuel for USLMS racers. VP Racing will also benefit from brand exposure at race venues and on the series’ digital and social media platforms.
“I could not be more excited about VP being a partner of the series not only now, but well into the future. The VP brand exudes quality which is the exact same thing we hope to bring to our fans at each and every ULTIMATE event,” said Stan Lester, president of the Series. “The staff at VP has been very cooperative in designing this agreement and together I see a long future ahead as partners.”
“With talented drivers and exciting races, the Ultimate Super Late Model Series has enjoyed robust growth since its inception and it’s a great platform for our brand,” said Chris Wall, VP’s chief marketing officer. “Not only will we be able to promote the consistency and superior performance of VP’s fuels to drivers on the track but we can raise awareness among series race fans for our newest product lines, including ethanol-free VP Small Engine Fuel for two- and four-cycle outdoor power equipment and VP Madditives for gas and diesel engines.”