Chobani has not let a judge’s ruling hinder the spread of the company’s message about natural versus artificial ingredients.
As Chobani LLC awaits its day in court, the company intends to continue its mission to call on food makers to use only natural ingredients.
Chobani will respect the Court’s preliminary decision that it can focus on spreading the message about the value of selecting”natural” ingredients, but cannot call out rivals for using artificial ingredients in their products, as it continues its campaign to provide consumers with more information about natural ingredients versus artificial ingredients.
“This is not a marketing campaign, it’s a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients,” said Peter McGuinness, chief marketing and brand officer, Chobani. “While we’re disappointed by the preliminary ruling, we’re committed to continuing the conversation and it’s good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins.”
Chobani launched its Chobani Simply 100 Greek Yogurt campaign on Jan. 6, 2016, to help people make more informed decisions about their food choices. Chobani still believes that highlighting the difference between natural and artificial ingredients, specifically sweeteners and preservatives, is important.
Chobani is committed to making high quality Greek Yogurt with simple, authentic, and only natural ingredients, such as fresh milk from local farmers and wholesome fruit. Chobani Simply 100 Greek Yogurt is the only nationally distributed brand of reduced calorie Greek Yogurt that does not contain artificial sweeteners or artificial preservatives.