Cheerwine packaging features entry details for concert event.
The Avett Brothers and Cheerwine are teaming up, for the fourth year, for a high-profile concert. All of the proceeds from the concert go to three nonprofits that support families and children.
The Avett Brothers and Cheerwine’s “Legendary Giveback” events have raised more than $175,000 for charities to date, and this year’s new beneficiaries are The Love Kitchen, The Empty Stocking Fund and Caps for Kids.
The Avett Brothers’ “Legendary Giveback 4” concert will take place at The Tennessee Theatre in Knoxville on Dec. 4, 2015, and will also live stream for people across the country.
“With three legendary concerts under our belts that have helped nearly 10 local and national charities, we know the 2015 event is going to be bigger and better than ever,” said Scott Avett, lead singer and co-founder of The Avett Brothers. “We can’t wait to bring the not-to-be-missed experience to Knoxville and attention to three new deserving charities.”
Cheerwine, the 98-year-old, family-owned, iconic soft drink, plans and funds the legendary annual event. Proceeds for the charities come from ticket sales, concert merchandise and the auction of the “Legendary Giveback Deering Banjo.” All band members sign the one-of-a-kind Cheerwine and The Avett Brothers banjo.
“We may be the ‘little guys’ in the soft-drink category, but we love putting on a big, legendary show that gives back in a major way to amazing local and national nonprofits that support kids, families and those in need,” said Tom Barbitta, senior vice president of marketing for Cheerwine. “We hope that people across the south and the country will join us in our ‘Legendary Giveback’ movement to celebrate the spirit of ‘spreading cheer’ to those in need.”
Cheerwine is rallying people across the country to join in its giveback movement by encouraging people to “Capture the Kindness,” and sharing how they or people they know help others and their communities. All “Capture the Kindness” participants will have a chance to win one awesome grand prize: an all-expense-paid trip to the “Legendary Giveback 4” and a backstage meet and greet with The Avett Brothers. Entry details are on Cheerwine packaging and in retailers.