McDonald’s customers have long desired breakfast to be served during all dayparts, and McDonald’s is finally delivering.
In an effort to climb out of a two-year slump, McDonald’s officials have been working to devise a turnaround plan. CEO Steve Easterbrook proposed that McDonald’s expand its menu options by extending its breakfast menu to all dayparts. This proposal comes after thousands of customers’ suggestions, and after a several month trial period, the breakfast expansion is becoming a nationwide event.
According to a report by USA Today, company officials and restaurant operators have voted to approve the breakfast extension, and all-day breakfast will be served by McDonald’s restaurants across the country, beginning Oct. 6. After the start date, customers will be able to purchase many, but not all, breakfast menu items all day.
McDonald’s has contemplated this move for quite some time, and the resistance to this change stems from the fact that smaller restaurants do not have the extra grill space to serve both breakfast and regular menu items at the same time. Therefore, not only will stores have to limit the breakfast options during the day, some will also have to eliminate regular menu items as well in order to make room.
It will be up to the individual restaurant markets to decide which menu items each store will remove from the menu. The breakfast menu items that will be available all day will also vary by location. Generally, Egg McMuffin’s, Sausage McMuffin’s and hash browns will be universal to McDonald’s all day menus, but some markets where other items are popular will provide different menu offerings.