Reynolds American updates its image following $27 billion merger and product line expansion.
Reynolds American Inc. (RAI) has unveiled a new company logo, along with a redesigned corporate Website. The new logo comes with plans to redesign the packaging of RAI products.
According to a report by the Triad Business Journal, the redesign follows the $27.4 billion acquisition of Lorillard, along with the addition of the Newport brand to its line of products. The company hopes that the new look will help expand the distribution of the Newport menthol brand.