Lotto Commission fuels more opportunity sales at c-stores.
As convenience stores work harder to entice more customers to enter their locations once they’re done pumping their fuel, the California Lottery Commission is rolling out a program to make it easier for patrons to gas up and go.
The California Lottery plans to expand on a yearlong pilot program that enables customers to buy lotto tickets directly from a gas pump, saving them a trip inside the store.
Understandably, state lottery officials want to reach customers wherever they are. That means bringing the sale of tickets right to the pump.
Monitors on top of the pump prompt customers to make a lotto transaction.
After swiping a card, customers must answer a few questions regarding which specific lotto they would like to play, the monitor then asks customers to swipe their IDs. Tickets should dispense; however, this process must be done after customers have already purchased gas.
Some residents have voiced concerns about the safety factor of offering lotto games at the pump. According to California Lottery spokesman Alex Traverso, safeguards are in place. Players can only buy $20 worth at a time, with a $50 weekly limit.
There are about 40 play-at-the-pump locations in the Sacramento area. Traverso said Californians can expect to see more in the near future.