A new, unique, extra thick and creamy dessert is now available courtesy of Edy’s Ice Cream, a Nestlé brand. In an innovative move for the brand, known for nearly 90 years as a traditional premium ice cream brand, Edy’s announces the national launch of a classic American treat–Frozen Custard. Frozen Custard, which was historically launched in the Midwest and known for its extra creaminess and thickness, is beginning to grow in popularity outside of its roots. Six flavors of frozen custard will be available nationwide at retailers in February. The six flavors are Old Fashioned Vanilla, Chocolate Malt, Mint Cookies N’ Cream, Peanut Butter Pie, Salted Caramel Pretzel and Snickerdoodle. Packaging for the new collection was developed in partnership with Sterling Brands. Edy’s Frozen Custard will be introduced in 32-ounce cartons at a suggested retail price of $4.99-$5.49.
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