Leading loyalty program provider will showcase its innovative technology solutions for truck stop operators.
Travel plaza and truckstop owners are among the busiest retail operators in the country serving a mixture of truckers, businessmen and commuters heading to and from work.
Attracting these customers and driving new business remains a clear goal for the travel center industry. That’s why KickBack Points, an industry leader in developing loyalty programs specifically for travel plaza and truckstop operators, will be on hand at The National Association of Truck Stop Operators (NATSO) Show from February 16–19 at the Wynn in Las Vegas. The company will be featured at booth #327.
KickBack officials will be on hand to discuss its new integration with Comdata. Comdata helps businesses manage fleet fuel and non-fuel costs and spending through advanced technology, real-time data and reporting tools. With easy access to fuel and purchase data, companies can control purchasing power and add a limit when they need, and KickBack is now fully integrated with Comdata fleet services.
KickBack will also be showcasing its cutting-edge loyalty solutions, along with a wide-range of retail services it offers specifically to help travel plaza and truckstop owners thrive.
The NATSO Show presents countless opportunities for those involved in the travel plaza or truckstop industry to gather the latest from key industry leaders on trends facing the industry, find the latest products, and collect ideas on how to better serve their customers.
There is a clear need for loyalty programs in the retail industry. However, rather than simply mimicking current programs, which will only lead to a competitive stalemate and increased costs all around, retailers—both those planning to introduce a loyalty program for the first time and those wanting to tune up their existing program—should design loyalty program offerings to yield true competitive advantage. This is one area where KickBack exceeds the expectations of its retailer partners
“Companies with successful loyalty programs deliver a clear value proposition to target customers without trying to be all things to all customers,” said Patrick Lewis, CEO of KickBack Rewards Systems. ” To effectively build a winning a loyalty program, retailers must have a partner that not only understands the metrics and analytics driving the technology, but they must have a partner that they can trust to do the job effectively.”