Conference to detail the latest in consumer and industry trends.
The National Frozen & Refrigerated Foods Association (NFRA) will hold its 23rd Annual Executive Conference April 13-15, 2015 at the Tempe Mission Palms Hotel & Conference Center in Tempe, Ariz.
The conference provides the latest information on consumer and industry trends and features retail presentations by Sue Klug, executive vice president and chief marketing officer, Unified Grocers and Jerry LeClair, senior vice president sales & merchandising, Giant Eagle.
The conference opens at 1 p.m. on Monday, April 13 with the optional Greater Penguin Open Golf Tournament or the NFRA Fishing Tournament, followed by the evening’s welcome reception. Tuesday, April 14 presents a valuable lineup of interactive speaker presentations, as well as the conference reception and dinner. On Wednesday, April 15, the conference concludes by 9 a.m. after breakfast and a final informational session.
A retailer keynote by Sue Klug, Unified Grocers, will kick-off the Tuesday morning session, followed by Eddie Yoon and Tim Joyce of The Cambridge Group on identifying super consumers and how retailers and manufacturers have acted on super consumer insights to super charge growth. Darren Seifer of The NPD Group will discuss how shifts in the U.S. population impact the country’s eating behaviors and what’s ahead for the future, while Larry Levin of IRI will explore baby boomers and their involvement and interactions with the frozen and dairy aisles. Retail food industry consultant Michael Sansolo will delve into how Millennials’ use of technology differs from that of their parents and the importance of management understanding how to use these tools to communicate with Millennial consumers and associates.
Tuesday’s afternoon sessions begin with a retailer keynote by Jerry LeClair, Giant Eagle, followed by Ken Harris of Cadent Consulting Group discussing the transformation of consumer packaged goods manufacturers and industry efforts to return to the “basic fundamentals”.
The Executive Conference closes early on Wednesday with Michael Sansolo reviewing lessons and prescriptions for business success and rules to guide your ability as a leader and manager.
To preserve the informal atmosphere that encourages group discussion and more personal interaction, the conference is limited to 150 attendees. A registration form and more details about the 2015 NFRA Executive Conference can be found at NFRAexecutiveconference.org.