fairlife ultra-filtered milk was introduced to the c-store industry in the 2014 NACS Show Cool New Products Preview Room in October. Through its venture with fairlife, The Coca-Cola Co. is accelerating national availability of a new line of real milk that tastes great and provides natural nutrition. fairlife is ultra-filtered to provide 50% more natural protein and 30% more calcium than ordinary milk. Its patented filtration process helped earn fairlife its place among the top 10 most innovative food companies in the March 2014 issue of Fast Company.
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