Introduces new Web-based and mobile platform.
Pump N Pantry Inc., a convenience store chain with 17 stores based in the Northern Tier of Pennsylvania, now leverages the latest in marketing technology through a partnership with OpenStore by GasBuddy.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers, without having to build and maintain IT systems. With OpenStore, Pump N Pantry now has the ability to reach customers through a branded mobile app, individual store web pages, mobile coupons, and social media that include Facebook and Twitter.
“We’ve been looking for new ways to communicate with our customers about our great food, exciting promotions, and valuable coupons,” said Scott Quigg, president of Pump N Pantry. “Newsprint and broadcast radio are no longer relevant to some of our most important shoppers. We needed to find a way to reach that group. The Pump N Pantry app, along with our new social media presence, will allow us to reach and reward those customers.”
Jason Toews, co-founder and CEO of OpenStore, agreed. “OpenStore provides everything retailers need to bring modern-tech savvy customers to their stores,” he said.