SIPP eco beverage co. Inc., creators of the sparkling organic beverage Sipp Sparkling Organics, has announced a national distribution partnership with KeHE Distributors LLC, the second largest distributor of natural and gourmet food products. Distribution by KeHE will bring Sipp onto shelves in large and medium-size retail stores and markets including Fairway Markets, with locations in New York, New Jersey, and Connecticut. KeHE will also deliver Sipp to Central Market locations in Texas. In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp can be found in areas where the consumer is looking for unique flavorful healthier alternatives.
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